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| How-to’s by industry experts |
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 Social Media: New Top Of Mind & 5 Tips To Help You Create It
Top of Mind Awareness is one of those terms you hear thrown around a lot by marketing reps. Wikipedia defines it as "Owning the space that your product or service occupies between your prospects' ears. That way, when they're ready to buy they think of you first." That's where social media comes in and why it's the new top of mind. Here are 5 tips to get you started in the right direction.
1. Start A Blog
There is no better way to create authority, top of the mind and influence than through the creation and authoring of your own blog.
2. Create A Facebook Fan Page
You have a fan page but it's not all that you thought it would be, or what you were lead to think it would be. Most people will tell you that you should pitch on your fan page, and odds are you're probably not. What's the right way? Engagement. Spend your time asking though provoking questions, running contests and giving stuff away.
3. Don't Pitch, Let Others Do It For You
Strange that the less you pitch the more you sell from your social media efforts, but it's true! What if you did an ongoing, monthly contest where customers created videos about their experience with their sales person. Just think about how many videos you could have in just a few short months. These videos would most definitely build top of mind by influencing everybody that watches them.
4. Know Today's Customers
Customers today are too busy, skeptical, cautious, tired of all the sales pressure, and confused about all the choices available to them, you should adjust your marketing accordingly. Everything you do should address one or all of those. Social media is a great tool to do just that!
5. Top of Mind By Association
Being part of the clubs, groups, or associations your customers are part of is a great way to build top of mind. If you really want to create top of mind get out there and talk to people.
David Johnson is the Digital Marketing Strategist for PersuasiveConcepts.com and Next Generation Dealer Services and can be reached at David@persuasiveconcepts.com.
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| auto dealer sales & marketing |
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 Critical Building Blocks Can Help You Build a Strong Team
By Kevin Mehok
In life, champions are made, and championships are won. But unfortunately, getting to the championship level is difficult. It takes lots of hard work, dedication, sacrifice and effort. Most owners and players aren't willing to give the proper amount of effort needed to reach the championship level. Are you? Look around your shop, and ask yourself, "Are we all working as a team?" Do I have the right players?" In most cases, the answer will be "no."
Picking the right players is critical to building a solid team. There are so many aspects of this process. You need to have the right people for the right job. The next most important aspect of team building is you. How are you perceived? How do you manage? How you rally the troops is extremely critical. You must display the five critical building blocks of a strong team at all times: respect, trust, integrity, honesty and compassion.
The art of building a strong, loyal team has many aspects. Much like building a home, you have to start with a solid foundation of like-minded, well-trained and talented team members. That foundation is strengthened and fortified by quality materials and the five strong building blocks that are put into it as it begins to take shape. If you work at it, you can build a champion.
Kevin Mehok, CEO of CrashCosts.com with 30 years of experience in the collision industry, can be reached at k.mehok@comcast.net. Click here to read this article in its entirety.
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| driving technology in and around the VEHICLE |
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 In-Vehicle Connectivity Takes a Step Forward
'Media Interface Plus' added to Mercedes-Benz vehicles
Mercedes-Benz joins the race to provide in-vehicle apps with its innovative new vehicle accessory called "Media Interface Plus that allows Pandora smarphone application and wireless music streaming. This plug-and-play device seamlessly integrates with the Mercedes-Benz mbrace suite of services and requires no installation."Media Interface Plus is an exciting extension of our commitment to provide cutting-edge, versatile entertainment solutions for Mercedes-Benz vehicles," said Christian Treiber, general manager of after-sales business development for MBUSA. More information on M-B USA and its products can be found at www.mbusa.com. READ MORE...
All automakers are jumping on the in-car app bandwagon, but Ford is pushing to make it Job No. 1 by courting developers to help the high-tech process along, under the assumption that everybody is using in-vehice connectivity these days to the max. Click on the image for a great video of specialty items you'd love to find under the Christmas tree this year!
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In this difficult economy, most dealerships have had little time to update Pay Plans and focus on their Wage-Hour Compliance, leaving dealerships, such as yours, exposed to unnecessary and costly risk. Join Compli and John Donovan, Partner at Fisher & Phillips LLP's Atlanta office, for an engaging Webinar designed to arm you with knowledge on Wage-Hour Compliance and Pay Plan Best Practices to protect your dealership from claims, fines and litigation.
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Daily clicks to increasing dealer revenue & profits
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 TK Carsites Adds Social Media Marketing Tool TK Carsites adds Power Social, a premium automotive social media marketing product introducing four packages, allowing dealers to engage with existing and potential customers through daily exposure on major social networks to boost leads and protect their brand. Car dealers get both the tools and strategies they need in one-stop shop for effective social media. Get more info by calling 800.899.7791 or visit www.tkcarsites.com.
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 Reynolds Adds Free Mobile Website for Web Customers
Reynolds and Reynolds Company adds WebMakerX®, free mobile website specially formatted to display optimally on any Web-enabled mobile device or cell phone carrier. enabling consumers to access important features of a dealer’s traditional website for dealers who wish to further expand their mobile presence, Reynolds Web Solutions offers many automotive mobile marketing features, including inbound and outbound text marketing, a send-to-mobile widget, and numerous new products and enhancements. Visit www.reyrey.com for more info.
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 Dealer.com Adds Service Marketing Package Dealer.com, global leader in online marketing solutions for auto dealers, launches Service Marketing Package, a turnkey, ‘set it and forget it’ solution to help dealers increase their service business. Includes free Online Garage, powered by DriverSide. Piloted in stores, solution delivered 12% point improvement in recapturing “lost” customers; 19% point improvement in customer loyalty; 27% increase in customer service frequency. Visit Dealer.com for more info.
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First Mass-Market Electric Cars Arrive in Showrooms
