Consumer behavior and the purchase process have introduced changes to automotive marketing and media attribution, but dealerships are looking at old metrics in old ways, according to Cars.com.
Following these 7 “digital sins” could mean a dealer is wasting media dollars and eliminating advertising options that could help influence shoppers.
Cars.com aims to position dealers to reach the right audience, build awareness, drive consideration and ultimately improve conversion rates.
Cars.com Trainers, Ed Woelfle and Jack Simmons, work together to highlight seven common measurement challenges, and provide tips to align processes and media buying decisions with the behaviors of today’s car shopper in a webinar titled “The Seven Digital Sins of Attribution”.
Webinar registration is free. Read on!