Two years ago, Guy Pellegrino, dealer principal at Pellegrino Auto Sales in Batavia, New York, was challenged by an online negative review from a person he did not know. He felt defeated by the fact that there was no way to contact the reviewer and handle the situation with them personally, and that it placed his name, and the dealership in a very bad light.
He decided to start an online reputation management program and enrolled in the DealerRater® Certified Dealer Program.
Now, two years later, the dealership has built 106 lifetime reviews with a very healthy 4.9 star rating out of 5.
This customer-centric approach, teamed with a strong online reputation management strategy, has helped boost car sales by 30–40 percent.