October 30, 2013
Need to Know

toyota_sales22 CR Withdraws Recommendations on 3 Toyota Models

The same day Toy­ota Motor Corp. appeared to cement its lead in the global car sales race, the Japan­ese giant lost a pow­er­ful endorse­ment from Con­sumer Reports.

Find out more about the 3 mod­els and their strug­gle with reli­a­bil­ity stan­dards. [More]

Business Week
consumer_reports22 Reliability Has Become an Issue For Automakers

Newer audio and info­tain­ment sys­tems con­tinue to cre­ate headaches for con­sumers and ham­per the reli­a­bil­ity of many vehi­cles, accord­ing to Con­sumer Reports.

Find out more about the reli­a­bil­ity rank­ings from Con­sumer Reports. [More]

Detroit News

VIDEO: Auto Market Doing Well Amidst Uncertainties

In the fall of 2013, deal­ers are doing well and are expe­ri­enc­ing healthy growth and prof­itabil­ity. Access to financ­ing in both the prime and sec­ondary mar­kets have enabled deal­ers to sell more vehi­cles. There seems to be need for more infor­ma­tion by both con­sumers and dealer man­age­ment seek­ing to deal with eco­nomic uncertainties.

VIDEO: Car Shopping Online
  Showroom Visits are Down, Web Visits are Up

Web shop­ping is on the upswing as show­room vis­its decrease: car buy­ers are shop­ping first and fore­most online, and that trend is only going to increase.

Click here to read more
VIDEO: Using Data the Right Way
  Harnessing Data Properly is Now Mission-Critical

Data is only good if you can use it to con­vert more cus­tomers into sales trans­ac­tions — is your deal­er­ship embrac­ing tech­nol­ogy to make proper use of the data you have? If not, you’re giv­ing your com­peti­tors an advantage.

Click here to read more

Dealer Pain Points

really old inventory ROI: Really Old Inventory or Return On Investment?

What does a deal­er­ship have in com­mon with the pro­duce sec­tion of a super­mar­ket? Both want only fresh inventory.

Click here for a video where you’ll learn how to improve the pace of the “turn” of your used inven­tory and your return on invest­ment at the same time.

Website Hits and Misses Boosting Online Success

Your store man­agers and employ­ees know how to han­dle “ups” on the lot. They’ve been doing it for years. There’s a sys­tem. And if it didn’t work you’d be out of busi­ness by now. But what about the “ups” who visit your vir­tual store on the Internet?

Click here to see a video on boost­ing your online success.

Cash Clot How to Stock Used Vehicles Customers Want

Chances are you have some­one on staff who fan­cies him­self a used car expert. He’s been a val­ued employee. He’s been around forever.

The dig­i­tal rev­o­lu­tion has changed how the game is played. Ignore the new rules at your own peril.

Click here to learn more.

Doing It Right  

Used car shop­pers and deal­ers now have a new web­site that pro­vides them with the infor­ma­tion they need to make informed deci­sions when pur­chas­ing a pre-owned vehicle.

VINCheckPro.com is an inno­v­a­tive web­site that allows mem­bers to per­form VIN checks and retrieve motor vehi­cle reports right from their per­sonal com­puter or tablet.
Prices at VINCheck­Pro are some of the low­est in the indus­tries, and spe­cial rates are avail­able for deal­ers and oth­ers who might require vehi­cle reports in bulk.

Learn more …

Behind the Numbers  

For deal­ers inter­ested in what’s hap­pen­ing with their dig­i­tal mar­ket­ing strate­gies…. Dataium has just launched a new bench­mark­ing report – Online Auto­mo­tive Traf­fic Bench­marks.

This report helps deal­er­ships gain insight into web­site trends across the nation and also see how their web­site stacks up. And it pro­vides indus­try watch­ers with a snap­shot of web­site trends.

Key web­site traf­fic data is pre­sented – such as num­ber of vis­i­tors, searches, and pages viewed.

Find out what else is being dis­cov­ered by Dataium about key online traf­fic per­for­mance benchmarks…….

Build a Better Dealership

ford_technology22Ford Sees Itself as a Technology Company

Tak­ing a for­ward look, Ford Motor Co. exec­u­tives say they are con­fi­dent they can sus­tain a robust pace of growth over the next cou­ple years, and beyond.

Find out more about what Ford exec­u­tives think of the automaker. [More]

dos and dontsCombating the Top Mistakes of Automotive Marketing


Con­sumer behav­ior and the pur­chase process have intro­duced changes to auto­mo­tive mar­ket­ing and media attri­bu­tion, but deal­er­ships are look­ing at old met­rics in old ways, accord­ing to Cars.com.

Fol­low­ing these 7 “dig­i­tal sins” could mean a dealer is wast­ing media dol­lars and elim­i­nat­ing adver­tis­ing options that could help influ­ence shoppers.


Cars.com aims to posi­tion deal­ers to reach the right audi­ence, build aware­ness, drive con­sid­er­a­tion and ulti­mately improve con­ver­sion rates.

Cars.com Train­ers, Ed Woelfle and Jack Sim­mons, work together to high­light seven com­mon mea­sure­ment chal­lenges, and pro­vide tips to align processes and media buy­ing deci­sions with the behav­iors of today’s car shop­per in a webi­nar titled “The Seven Dig­i­tal Sins of Attri­bu­tion”.

Webi­nar reg­is­tra­tion is free. Read on!

Smart Thinking - Pass It On  

The Sit­u­a­tion:

DePaula Chevro­let, Albany, New York, went from sell­ing an aver­age 60 used vehi­cles per month to an aver­age month of 130 sales. Dale Pol­lak, founder of vAuto and Veloc­ity, shares the pos­i­tive results as an instruc­tive exam­ple of one deal­er­ship that bit the bul­let and decided “enough is enough” in falling behind in used vehi­cle sales.

“We’re mak­ing more net profit in a month now than we used to make in an entire year,” says DePaula Gen­eral Sales Man­ager Paul Lynch.

Used vehi­cle sales are big busi­ness in today’s auto­mo­tive mar­ket. Drill down fur­ther to find out more about one deal­er­ship that put big num­bers in the sales column.

Mobile Technology Today  

The Back­ground:

The auto­mo­tive sec­tor, like the rest of the world, is rapidly embrac­ing the con­nected, on-the-move free­dom of mobil­ity. Many believe the world reached a mobil­ity inflec­tion point in late 2010 when the global ship­ment of smart­phones and tablets first exceeded the sales of desk­top and note­book per­sonal computers.

Where do you stand with your cus­tomers on mobile technology?

Your cus­tomers are increas­ingly more con­nected, and they expect a con­nected dri­ving expe­ri­ence that includes dealer sup­port ser­vices. Keep read­ing to find out how you can attract more cus­tomers by includ­ing dig­i­tal pro­mo­tions, after-sale sup­port, ser­vice, main­te­nance, and acces­sories sales.

Dealer Resources 
Looking for the Best Leads in the business?
Helping dealers manage their reputation.
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.

If you find that you received this newsletter by mistake or wish to unsubscribe to this publication, please click here to unsubscribe from the mailing list.

ADVERTISE WITH US - Contact AIN Media Publisher Chuck Parker at cparker@automotivedigest.com or (310) 265-2225 to learn more.