Customers who walk into your dealership are either real savvy about what they’re looking for, or they haven’t got a clue. Either way, your sales team needs to be able to identify and understand the mindset of potential buyers.
“Buying a car is something people usually only do at most every few years, so naturally the right way to go about it isn’t always top of mind,” said Brian Moody, AutoTrader.com site editor. “But a misstep during the shopping process could turn a great deal into a money pit in the long run.”
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While it’s a great time to consider pulling a new car into the garage, the car shopping experience can be good or bad for customer relations. Drill down further to get expert advice from the AutoTrader.com team to help your dealership get and keep customers for life!