October 9, 2013
Need to Know

webb_tom22 Manheim’s Tom Webb Optimistic About Leasing

Man­heim chief econ­o­mist Tom Webb says higher new-vehicle leas­ing this year will result in healthy returns for the used-vehicle industry.

Find out more about 2013 leas­ing pen­e­tra­tion and its mul­ti­ple effects. [More]

Auto Remarketing
edmunds_logo22 Edmunds Gives Forecast on 2014 Car Sales Volume

Edmunds.com Chief Econ­o­mist Dr. Lacey Plache pre­dicts that the auto indus­try is on pace to reach its high­est annual sales per­for­mance since 2006.

Keep read­ing to find out what Dr. Plache sees ahead for 2014 sales. [More]

ford_fully_assisted_parking22 New Technology from Ford Spots Parking Spots

Ford Motor Co. says it has devel­oped a car that can sniff out open park­ing spaces ahead — and then park itself in that space, even with­out a dri­ver behind the wheel.

No, you can’t buy one yet – but you can get a glimpse at the tech­nol­ogy. [More]

Detroit News
TODAY: Customers are Price-Informed, So Dealers Should Be Too; AutoTrader's iPad App Helps Buyers Discover Their Perfect Car; More 
Video news that moves people and ideas

Keeping Up with Online Training

Deal­ers can keep up with chang­ing tech­nol­ogy through online train­ing — and improve their bot­tom lines through the process…

filan-kevin Keeping Up with Online Training
KEVIN FILAN VP of Customer Marketing & Industry Relations, AutoTrader Group
ODell_Shane_NextGear Capital Driving Faster Turn Time and More Revenue
SHANE O’DELL Chief Operating Officer, NextGear Capital
coats-jeff-aug2013 What is a Valid Lead?
JEFF COATS President and CEO, Autobytel
VIDEO: Smart Tips for Trade-Ins
Flores_Juan_AutoTrader in Atlanta
  Beyond Generic Values for Generic Vehicles

AutoTrader.com’s Juan Flo­res says…

1. Guide­books pro­vide generic val­ues generic vehi­cles.
2. The Trade-In Mar­ket­place pro­vides an instant cash offer where the dealer’s whole­sale risk is essen­tially mit­i­gated.
3. There’s an exit strat­egy on the trade-in vehicle.

Check out video to hear more about the unique trade-in option….

Click here to watch video
VIDEO: Finding the Right Price
  Price-Informed Customers Means Price-Informed Dealers

Deal­ers need to do at least as much research on price as their cus­tomers. Even­tu­ally you’ll find the right price that will entice a cus­tomer to tran­si­tion from third party sites to your deal­er­ship and even­tu­ally buy a car.

Click here to watch video

Dealer Pain Points

Cash Cash Flow Killers

While it’s true that Cash is King, the King’s life is always in mor­tal dan­ger at auto deal­er­ships. Every depart­ment has assas­sins in the form of prac­tices, processes and pro­ce­dures that are cash flow killers.

As every dealer knows, a bal­ance sheet show­ing a profit doesn’t mean you have cash in the bank.

Click here to learn more.

service technician Revenue Booster: How “Free” Adds Up!

More and more peo­ple are keep­ing their vehi­cles for longer peri­ods and, more than ever, need their cars kept in good run­ning order.

The fact is many deal­ers don’t need more cus­tomers in the ser­vice department—they need to more fully ser­vice their exist­ing cus­tomers’ vehicles.

Click here to learn more.

Paint Booth Are You Ready for New Paint Booth Rules?

Between six and eight thou­sand deal­ers have body shops. The new rules issued by the Envi­ron­men­tal Pro­tec­tion Agency gov­ern the equip­ment being used and the employ­ees using it.

The rules are intended to pro­tect the envi­ron­ment, body shop employ­ees and the peo­ple in the sur­round­ing community.

Click here to learn more.

Doing It Right  

A new AutoTrader.com iPad app gives car shop­pers the abil­ity to find their per­fect vehi­cle quickly and eas­ily – even if they don’t know exactly what they’re look­ing for.

“We designed this app around the con­cept of dis­cov­ery: we wanted to make it as easy as pos­si­ble for car shop­pers to find and learn about vehi­cles they have not even con­sid­ered,” said Jose Puente, direc­tor of mobile prod­ucts and strategy,AutoTrader.com. “With this new expe­ri­ence, you can start out with a very vague idea of what you want and the app does the work for you.”

Users of the new AutoTrader.com iPad app start their search with access to more than three mil­lion new and used vehi­cles listed for sale on AutoTrader.com from deal­ers and pri­vate sellers.

How does it work?

Behind the Numbers  

“Grow your local busi­ness today with Twit­ter Ads” – That’s the sub­ject line of an email Twit­ter has been send­ing out lately explain­ing how Twit­ter Ads can drive sales to your local busi­ness. Not long ago, Twit­ter was con­sid­ered a fun place to post 140 char­ac­ter mes­sages to friends – but more recently its’ become an essen­tial mar­ket­ing chan­nel for retail­ers, up there with Facebook.

Deal­ers are learn­ing a lot more about mobile phone apps tied into Face­book – and now Twit­ter is see­ing a lot of growth in inter­est from retail­ers using their Twit­ter Ads.

Twit­ter is fol­low­ing Facebook’s path by launch­ing an ini­tial pub­lic offer­ing some­time soon that could sub­stan­tially increase its mar­ket value.

Read all about what Twit­ter has been doing to grow its busi­ness through the adver­tis­ing side – and what ana­lysts are think­ing about the company’s likely mar­ket value.

Build a Better Dealership

nada_convention_videos222013 NADA Convention Workshop Videos Are Now Available

Even if you attended the 2013 NADA Con­ven­tion and sat through some work­shops, and missed some you wanted to attend, the mate­r­ial pre­sented there is invalu­able to you and your employ­ees at any time.

Bring the best of the 2013 NADA Con­ven­tion to your deal­er­ship. All 50 Work­shops can now be pur­chased and viewed ONLINE and ON-DEMAND at NADA University.com.

Value Pack­ages You Can’t Afford to Pass Up Include:

  • Indi­vid­ual Online Work­shop — $59/each ($89 non-members) Pur­chase and view any of the 58 indi­vid­ual NADA or ATD work­shops on-demand.

Learn­ing Hub Pre­mium Sub­scrip­tion — start­ing at $199/month. Your best value pack­age! This monthly sub­scrip­tion gets every­one at your deal­er­ship 24/7 online access to two rolling years of NADA and ATD Con­ven­tion work­shops, inter­ac­tive online courses, webi­nars, and HR Essen­tials. Learn More

yin yangWhat is the Yin Yang of Social Media Marketing?

Noth­ing in the uni­verse is totally Yin or totally Yang. Yin con­tains seeds of Yang and vice versa. Too much of one can weaken and con­sume the other. Your Social mar­ket­ing energy should be spent on mak­ing sure you have a nice bal­ance of Yin Yang.

Here are 4 exam­ples of a Yin Yang imbal­ance in your Social Media mar­ket­ing and what you can do about it:

1. Broad­cast­ing.
Shout­ing mes­sages about your products/services rep­re­sents too much male prin­ci­ple. Add a strat­egy of engage­ment and con­cen­trate on build­ing rela­tion­ships with your con­tent. Evok­ing emo­tions is the key to suc­cess­ful mar­ket­ing. Prac­tice active lis­ten­ing and fos­ter mutual understanding.

Keep read­ing!

Smart Thinking - Pass It On  

At Issue:

Cus­tomers who walk into your deal­er­ship are either real savvy about what they’re look­ing for, or they haven’t got a clue. Either way, your sales team needs to be able to iden­tify and under­stand the mind­set of poten­tial buyers.

“Buy­ing a car is some­thing peo­ple usu­ally only do at most every few years, so nat­u­rally the right way to go about it isn’t always top of mind,” said Brian Moody, AutoTrader.com site edi­tor. “But a mis­step dur­ing the shop­ping process could turn a great deal into a money pit in the long run.”

Max­i­mize the effec­tive­ness of your mar­ket­ing and mer­chan­dis­ing strategy

While it’s a great time to con­sider pulling a new car into the garage, the car shop­ping expe­ri­ence can be good or bad for cus­tomer rela­tions. Drill down fur­ther to get expert advice from the AutoTrader.com team to help your deal­er­ship get and keep cus­tomers for life!

Automotive Lending Today  

At Issue:

Even the most inno­v­a­tive vehi­cle on the planet can’t make an impres­sion if its man­u­fac­turer can’t get it to con­sumers. That was the chal­lenge fac­ing the man­u­fac­turer of a cutting-edge elec­tric car and its captive-financing divi­sion: How to con­vince local deal­ers to stock, pro­mote and invest in ser­vices for the new vehicle.

Is there a happy end­ing to the elec­tric car challenge?

Advanced analy­sis from Equifax IXI Ser­vices offered the impe­tus behind this company’s mar­ket­ing effi­ciency. Drill down fur­ther to find out how this suc­cess story unfolded and what your deal­er­ship can gain from a cost-effective tai­lored mar­ket­ing strategy.

Dealer Resources 
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Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.

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