An increasing number of businesses embrace social media at conferences and tradeshows. Outlets such as Facebook, Twitter, and Google+ can help make the most of the experience, hitting each of what should be your three main targets:
• Promoting your brand
• Meeting existing and prospective customers
• Having fun
That last point may seem trivial, but taking along your more sociable and outgoing team members will add value to the experience, as well as giving staff a change of scenery and a new and diverse set of challenges to meet.
Conferences are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.
Keep reading for six tips to make your social media efforts successful.