October 21, 2013
Need to Know
INDUSTRY NEWS IN THE LAST 24

car_models_display22 What’s Hot for 2014?

Whether you’re look­ing for some­thing clean and green or ready to tear up the tar­mac, the 2014 model-year has an amaz­ing list of new mod­els to offer.

Find out more about the Top 10 hottest new mod­els for 2014. [More]


NBC News
toyota_corolla22 Toyota Hoping to Make Inroads with New Corolla

The 2014 Toy­ota Corolla, on sale since Sep­tem­ber, is now made in the U.S., and Toy­ota left lit­tle rec­og­niz­able when it over­hauled the Corolla compact.

Find out what the lat­est Corolla has on board as Toy­ota pushes for high sales. [More]


USA Today
electric_vehicles22 EVs May Not Fare Well in 2014

As the 2014 model year dawns, elec­tric cars, hybrids and plug-in hybrids are bet­ter and more numer­ous, but there are signs cus­tomers may be balk­ing at the technology’s cost.

Find out where the pop­u­lar hybrids stand as the new mod­els pop out. [More]


Detroit Free Press
TODAY: 10 Things J.D. Power Has Learned in Business; Building Trust Between Employees and Customers; More 
Video news that moves people and ideas
Spinella_Art_site visit

Wish Lists: Tapping Into What Car Shoppers Want

Auto indus­try ana­lysts and fore­cast­ers tend to only look at the auto mar­ket, but that “wish list” needs to expand for a broad look at what con­sumers care about.

Spinella_Art_site visit Wish Lists: Tapping Into What Car Shoppers Want
ART SPINELLA President, CNW Research
heather-mackinnon-skype Best Practices for Leveraging Reviews
HEATHER MACKINNON VP of National Accounts, DealerRater
carrow-craig Leasing is On the Upswing
CRAIG CARROW Vice President of Automotive Solutions, Fiserv
VIDEO: Good Leads Today
coats-jeff-aug2013
  What is a Valid Lead?
 

The pri­mary fric­tion point of a sales lead and the dealer sales team is the process of get­ting the prospect on the phone.


Click here to watch video
VIDEO: GPS for Independents
lindahl-kevin
  The Independent Dealer’s GPS Needs
 

Some inde­pen­dent deal­ers are inter­ested in tak­ing a lit­tle more risk on credit-challenged cus­tomers. GPS tech­nol­ogy can help these deal­ers with pay­ment col­lec­tion and make a once con­tentious process easy.


Click here to watch video




Dealer Pain Points
BY NADA UNIVERSITY

Dollars and cents of nuts and bolts The Dollars and Cents of Nuts and Bolts

A highly prof­itable ser­vice depart­ment saved more than a few deal­ers dur­ing the eco­nomic down­turn. Once con­sid­ered the back end of the business,it’s now the back­bone of a deal­er­ship. But just as impor­tant as increas­ing ser­vice rev­enue, is keep­ing a lid on expenses.

Click here to learn more.

Service center Why You Should Close Your Back Parts Counter

Shut­ting down your back parts counter may sound dras­tic but some deal­ers have done it with good results. They include more effi­cient — and prof­itable — parts and ser­vice departments.

Click here to watch the video and learn more.

Reputation online Is Your Reputation Getting Hammered Online?

Rep­u­ta­tion. It takes years and untold amounts of money to build a solid rep­u­ta­tion. But only sec­onds to lose it on the Internet.Brand dam­age usu­ally refers to a prod­uct in cri­sis. But in the case of deal­er­ships, the brand is the dealer’s name.

Click to see a video that describes some of the chal­lenges and solutions.

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

After fifty years work­ing with a range of companies—as well as found­ing and run­ning his own com­pany, J.D. Power and Asso­ciates — James “David” Power III has observed a good deal, and come away with a few thoughts about how to have the best shot at suc­cess in business.

The busi­nesses he’s seen grow, adapt, and thrive are the ones that keep a focus on sat­is­fy­ing cus­tomers by lis­ten­ing to them, antic­i­pate their needs and desires, and main­tain their orga­ni­za­tions’ pri­or­i­tiz­ing of these principles.

1. Listen—to your cus­tomers, your employ­ees, and your stakeholders. 

I have wit­nessed too many car man­u­fac­tur­ers move fur­ther away from achiev­ing sat­is­fied cus­tomers by refus­ing to lis­ten to them.

Keep read­ing for more lessons learned by James “David” Power III.

 
Behind the Numbers  
GREEN INITIATIVES

As deal­ers will tell you, it’s nearly aston­ish­ing to find out about all of the elec­tron­ics sys­tems built into the dash­board and under the hood of new vehi­cles sold these days – and it’s get­ting more com­plex with each new model year.

CTDI, based in West Chester, Penn., is focused on vehi­cle elec­tron­ics reman­u­fac­tur­ing and logis­tics, and recently launched Reman 8.0, a one-stop solu­tion. CTDI works with automak­ers, deal­ers, Tier One sup­pli­ers, and retail ser­vice chains to reduce costs, reuse parts and com­po­nents, and in meet­ing their green, sus­tain­abil­ity targets.

When work­ing with its clients, CTDI is able to sal­vage and reman­u­fac­ture more than 90% of the vehicle’s elec­tron­ics parts and com­po­nents. As cars get older on US roads, this is becom­ing a tougher chal­lenge. Check out what CTDI and other reman­u­fac­tur­ing com­pa­nies are bring­ing to the auto industry’s goals for cost effi­ciency and green sustainability.




Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

Used car sales profitsWhere Are Used Car Prices Headed and What Does that Mean for Dealer Profits?

Used car prices have been fluc­tu­at­ing this year in whole­sale and retail trans­ac­tions. Sky­rock­et­ing prices that occurred in the first half of 2011 have been bob­bing up and down since that time.

What are the fore­casts for the rest of this year, along with other met­rics that shape remar­ket­ing profits?

Sup­ply is increas­ing, and there’s debate over whether that means prices will be strength­ened or weak­ened. Sup­ply growth is com­ing from off-lease vehi­cles, rental return, com­mer­cial fleet lease, and more aggres­sive lending.

There’s dif­fer­ing fore­casts com­ing from remar­ket­ing experts.

Here’s what expert are say­ing, along with a few trends to track as the year progresses…..

dos and dontsCombating the Top Mistakes of Automotive Marketing

Sit­u­a­tion:

Con­sumer behav­ior and the pur­chase process have intro­duced changes to auto­mo­tive mar­ket­ing and media attri­bu­tion, but deal­er­ships are look­ing at old met­rics in old ways, accord­ing to Cars.com.

Fol­low­ing these 7 “dig­i­tal sins” could mean a dealer is wast­ing media dol­lars and elim­i­nat­ing adver­tis­ing options that could help influ­ence shoppers.

Solu­tion:

Cars.com aims to posi­tion deal­ers to reach the right audi­ence, build aware­ness, drive con­sid­er­a­tion and ulti­mately improve con­ver­sion rates.

Cars.com Train­ers, Ed Woelfle and Jack Sim­mons, work together to high­light seven com­mon mea­sure­ment chal­lenges, and pro­vide tips to align processes and media buy­ing deci­sions with the behav­iors of today’s car shop­per in a webi­nar titled “The Seven Dig­i­tal Sins of Attri­bu­tion”.

Webi­nar reg­is­tra­tion is free. Read on!

Smart Thinking - Pass It On  
RUNNING A SUCCESSFUL SERVICE DEPARTMENT

At Issue:

Trust is crit­i­cal to any suc­cess­ful inter­ac­tion between peo­ple, so it would stand to rea­son that hav­ing your cus­tomers trust your deal­er­ship and its employ­ees is vital to run­ning a suc­cess­ful Ser­vice Depart­ment. So the ques­tion is: How do you build and main­tain trust?

Con­sis­tency is the Key to Build­ing Cus­tomer Trust

Above and beyond the most com­mon trust-building blocks is the idea of pro­vid­ing your cus­tomers with a proper under­stand­ing of the vehicle’s con­di­tion. Drill down fur­ther to find out how to pro­vide the most thor­ough and accu­rate inspec­tion.

 
Fighting Off Auto Theft  
DEALERS CAN GET TRAINING AND SUPPORT

The Sit­u­a­tion:

Accord­ing to the FBI Uni­form Crime Report – 2012 – auto theft con­tin­ues to rise – notably in states such as Cal­i­for­nia, where some areas have seen an increase in motor theft up to 60%. The increase is being felt at auto deal­er­ships across the coun­try who are begin­ning to real­ize they need help in pro­tect­ing their inventory.

Motor vehi­cle theft is top­ping the charts as the #1 prop­erty crime in the U.S.

Now is the time to start think­ing about ways to pro­tect your deal­er­ship inven­tory from a vari­ety of ways in which thieves tar­get your deal­er­ship. Drill down fur­ther to learn more about what deal­er­ship auto theft looks like and how is can be prevented.










Dealer Resources 
Autobytel
Looking for the Best Leads in the business?
DealerRater.com
Helping dealers manage their reputation.
OneCommand
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.






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