There’s more to big data than how much data is being created – it’s how much and how well data is being used that’s important – and this is where big data companies will be competing.
Since the advent of fuel injection in the 1970s, cars have had some kind of computer on board—granted, those computers weren’t anywhere near what they became in decades moving forward. With all the changes cars face, onboard computers and high-end technologies will only become more complex, generating more and more data.
The term “big data” is something auto dealers will be hearing from now on, in the course of automotive technology and the history of the industry. Drill down further to learn more about the relationship between automotive technology, big data, and your dealership!