October 23, 2013
Need to Know

women_perspective22 How Women Shop for Cars: The Latest Research for Automotive Dealers

The lat­est research from Pew and Neil­son indi­cates impor­tant and use­ful infor­ma­tion for auto deal­ers in regard to mobile ser­vices for Amer­i­cans and how female car shop­pers shop.

Take a moment to dig deeper and arm your deal­er­ship with impor­tant facts. [More]

Auto Remarketing
asbury_automotive22 Asbury Automotive Reports 3rd Quarter Profit

Asbury Auto­mo­tive Group shows a third-quarter 2013 adjusted EPS increase and in total rev­enue, brought by increases in new and used vehi­cle sales, F & I and parts and ser­vice areas.

Get the details on Asbury Auto­mo­tive Group for July through Sep­tem­ber. [More]

PR Newswire
telematics_update222 Telematics Update: Toyota Adds New ADAS System

Toy­ota Motor Corp has unveiled a new advanced dri­ver assis­tance sys­tem (ADAS) dubbed “Auto­mated High­way Dri­ving Assist” to enhance vehi­cle safety.

Keep read­ing to find out more about the next-generation dri­ving sup­port sys­tem. [More]

Telematics Update
TODAY: Great Webinars on Millennials and Upselling; Battling Your Competition; More 
Video news that moves people and ideas
ODell_Shane_NextGear Capital

Harnessing Data Properly is Now Mission-Critical

Next Gear Capital’s Shane O’Dell says….

1. You’ve got to use the data cor­rectly – con­vert­ing cus­tomers to sales trans­ac­tions.
2. Ask your­self: Am I embrac­ing and usinng the tech­nol­ogy?
3. You can fig­ure out what cus­tomers need and what you’ve got in inventory.

But you can only do those things if you fol­low a few key guidelines…..

ODell_Shane_NextGear Capital Harnessing Data Properly is Now Mission-Critical
SHANE O’DELL Chief Operating Officer, NextGear Capital
Spinella_Art_site visit Wish Lists: Tapping Into What Car Shoppers Want
ART SPINELLA President, CNW Research
misty-cole-onecommand Holiday Greeting Cards Drive Winter Traffic
MISTY COLE Client Services Manager, OneCommand
VIDEO: The Power of Chat
  One Place for Chat from Anywhere

The World Wide Chat Net­work — do you really under­stand what it is?

Or how it allows users to find things like vehi­cle inven­tory from any place, at any time.

Click here to watch video
BLOG: Automotive Digestibles
  How You & Leasing Can Ensure Your Dealership’s Future–By Not Being a Dealership

The Appar­ent Sit­u­a­tion: Leas­ing is back in the dealer show­room – With sup­pos­edly less risk based on the “right” resid­u­als to keep the trek toward 16M new vehi­cle sales going, all while being a cat­a­lyst to trans­form what “deal­ers” think they must do.

The smartest option for deal­ers may well be not to act like a deal­er­ship at all. For exam­ple, by  becom­ing a com­plete  “Per­sonal  Vehi­cle Trans­porta­tion Cen­ter” and using the leas­ing con­cept to help trans­form the way you sell cars.

Click here to read more

Dealer Pain Points

Dollars and cents of nuts and bolts The Dollars and Cents of Nuts and Bolts

A highly prof­itable ser­vice depart­ment saved more than a few deal­ers dur­ing the eco­nomic down­turn. Once con­sid­ered the back end of the business,it’s now the back­bone of a deal­er­ship. But just as impor­tant as increas­ing ser­vice rev­enue, is keep­ing a lid on expenses.

Click here to learn more.

Service center Why You Should Close Your Back Parts Counter

Shut­ting down your back parts counter may sound dras­tic but some deal­ers have done it with good results. They include more effi­cient — and prof­itable — parts and ser­vice departments.

Click here to watch the video and learn more.

Reputation online Is Your Reputation Getting Hammered Online?

Rep­u­ta­tion. It takes years and untold amounts of money to build a solid rep­u­ta­tion. But only sec­onds to lose it on the Internet.Brand dam­age usu­ally refers to a prod­uct in cri­sis. But in the case of deal­er­ships, the brand is the dealer’s name.

Click to see a video that describes some of the chal­lenges and solutions.

Doing It Right  

Mil­len­ni­als: Dri­ving the Next Car Evo­lu­tion, spon­sored by AutoTrader.com 

Still mys­ti­fied by mil­len­ni­als? Glenn Pereira, Man­ager of Indus­try Edu­ca­tion at AutoTrader.com will present  the company’s two-year study of this generation’s atti­tudes towards car shop­ping, and what strate­gies your busi­ness should use to deliver what they expect from their car-shopping experience.

♦When? Wednes­day, Octo­ber 23 at 1:00 (EDT)

Reg­is­ter now!


The Four Ser­vice Sheets, spon­sored by The NADA-ATD Academy

The time you spend with a cus­tomer allows you to iden­tify upsell oppor­tu­ni­ties, add hours per repair order, and increase your part sales.

Hear from NADA indus­try experts, Robert Atwood and Chris Bavis, on how four ser­vice sheets and a stan­dard pro­ce­dure for greet­ing your ser­vice cus­tomers can put struc­ture into the chaos that typ­i­fies the morn­ing write-up.

♦When? Wednes­day, Octo­ber 30 at 1:00 (EDT)

Reg­is­ter now!

Can’t Attend the Live Webi­nars?
Watch it ON-DEMAND at NADAuniversity.com! Webi­nars are avail­able on-demand within 4–6 busi­ness days of the live presentation.

Behind the Numbers  

As deal­ers will tell you, it’s nearly aston­ish­ing to find out about all of the elec­tron­ics sys­tems built into the dash­board and under the hood of new vehi­cles sold these days – and it’s get­ting more com­plex with each new model year.

CTDI, based in West Chester, Penn., is focused on vehi­cle elec­tron­ics reman­u­fac­tur­ing and logis­tics, and recently launched Reman 8.0, a one-stop solu­tion. CTDI works with automak­ers, deal­ers, Tier One sup­pli­ers, and retail ser­vice chains to reduce costs, reuse parts and com­po­nents, and in meet­ing their green, sus­tain­abil­ity targets.

When work­ing with its clients, CTDI is able to sal­vage and reman­u­fac­ture more than 90% of the vehicle’s elec­tron­ics parts and com­po­nents. As cars get older on US roads, this is becom­ing a tougher chal­lenge. Check out what CTDI and other reman­u­fac­tur­ing com­pa­nies are bring­ing to the auto industry’s goals for cost effi­ciency and green sustainability.

Build a Better Dealership

Used car sales profitsHow Do I Get More For My Used Cars?

There are lots of online sources with tips on how to “present” your car in the best light or “find­ing the right venue” to sell the vehicle. 

Tak­ing the right pic­tures (right angle/light), list­ing the vehi­cle with all the fea­tures and dis­clos­ing all the dam­age and mechan­i­cal issues DOES NOT get you more for your car.

It sim­ply increases the chances of find­ing a buyer that wants the type of vehi­cle that you have in the con­di­tion that your vehi­cle is in currently. 

These are SELLING TIPS, they should also include that you should NEVER EVER try to hide any­thing when sell­ing a vehi­cle to any party.

This makes for an espe­cially bad expe­ri­ence when you sell a vehi­cle to the pub­lic.  These buy­ers come to your place of busi­ness – they know where you live!

Keep read­ing!

passtime_download22Are Cellular Network Changes Affecting Your Dealership?

At issue:

If you are using a GPS device to track assets for repos­ses­sion and recov­ery, your device likely uses cel­lu­lar tech­nol­ogy. In the United States, there are two pri­mary tech­nol­ogy stan­dards for cel­lu­lar networks:

  1. GSM with its 2G, 3G and 4G wire­less solu­tions, and
  2. CDMA, a dif­fer­ent mobile com­mu­ni­ca­tion net­work esti­mated to out­last GSM at its cur­rent level.

The 2G Net­work is reach­ing the end of the line, and deal­er­ships who use GPS track­ing sys­tems must be aware of the changes com­ing down the road. PassTimeUSA takes a closer look at the future of cel­lu­lar net­works and how those changes impinge on the Sub­prime Auto­mo­tive Market.

Smart Thinking - Pass It On  

The Sit­u­a­tion:

The name of the online mar­ket­ing game is to make your list­ings stand out from the com­pe­ti­tion. So the ques­tion is: How can you give your­self a huge advantage?

Move Your Deal­er­ship from Com­pet­i­tive to Leader of the Pack!

The Fun­da­men­tals:

Your suc­cess in adver­tis­ing your vehi­cles online isn’t based on the size of your oper­a­tion. Site sta­tis­tics on AutoTrader.com show that deal­ers with small amounts of inven­tory see the same shop­per activ­ity on their list­ings as large deal­ers. So if you want to com­pete with big deal­ers, know that you don’t need a big bud­get. You just need to act like them.

Let AutoTrader.com help your deal­er­ship level the play­ing field between you and com­pe­ti­tion. Drill down fur­ther to uncover online mar­ket­ing and adver­tis­ing strat­egy.

Stopping Auto Theft  

The Sit­u­a­tion:

Accord­ing to the FBI Uni­form Crime Report – 2012 – auto theft con­tin­ues to rise – notably in states such as Cal­i­for­nia, where some areas have seen an increase in motor theft up to 60%. The increase is being felt at auto deal­er­ships across the coun­try who are begin­ning to real­ize they need help in pro­tect­ing their inventory.

Motor vehi­cle theft is top­ping the charts as the #1 prop­erty crime in the U.S.

Now is the time to start think­ing about ways to pro­tect your deal­er­ship inven­tory from a vari­ety of ways in which thieves tar­get your deal­er­ship. Drill down fur­ther to learn more about what deal­er­ship auto theft looks like and how is can be prevented.

Dealer Resources 
Looking for the Best Leads in the business?
Helping dealers manage their reputation.
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.

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