October 17, 2013
Need to Know
INDUSTRY NEWS IN THE LAST 24

jdpower_logo22 J.D. Power Sees Changes in U.S. Auto Market

At a recent indus­try gath­er­ing in New York City, J.D. Power ana­lysts shared insights on changes in new-vehicle demand in the U.S. and global auto market.

Find out what these ana­lysts pre­dict for U.S. and global auto indus­try. [More]


J.D. Power blog
distracted_driving22 Automakers Fighting Fire with Digital Fire

Automak­ers are turn­ing to high-tech solu­tions to address both high and low-tech dis­tracted dri­ving issues that are caus­ing road fatal­i­ties in the U.S.

Learn more about the tech­nol­ogy pointed at fight­ing dis­tracted dri­ving. [More]


The Detroit Bureau
luxury_cars22 New Battle Looms Among Luxury Automakers

Aggres­sive com­pe­ti­tion among lux­ury automak­ers is aimed at the under $50,000 mar­ket, where many buy­ers want to be – and automak­ers want to sell cars.

Find out more about automaker com­pe­ti­tion in this afford­able lux­ury mar­ket. [More]


NBC News
More Streaming Video Ads Than Ever; New Approaches to Subprime Lending; More 
Video news that moves people and ideas
winslow-dave

You Can Predict Your Customer’s Next Step

Your dealership’s CRM sys­tem is your biggest means of con­nect­ing with your cus­tomers. Are you tak­ing proper advan­tage of it?

winslow-dave You Can Predict Your Customer’s Next Step
DAVE WINSLOW Chief Digital Strategist, Dealer.com
carrow-craig Leasing is On the Upswing
CRAIG CARROW Vice President of Automotive Solutions, Fiserv
Gutierrez_Alec_KBB field trip Pickup Truck Demand Way Up
ALEC GUTIERREZ Senior Market Analyst, Kelley Blue Book
VIDEO: The History of a Well-Known Index
Spinella_Art_site visit
  How Jitters Index Was Created
 

For those inter­ested in how CNW Research came up with “Jit­ters Index”.….

1. Art Spinella says the well-known Jit­ters Index came up 20 years ago.
2. Most sur­veys were look­ing at gen­eral con­sumer con­fi­dence, but didn’t pin­point it enough.
3. When peo­ple get jit­tery about cer­tain con­di­tions, they’ll stop buy­ing cars.

Check out more on how Jit­ters Index came to be and how it’s being used now……


Click here to watch video
BLOG: Green Auto Market
green_machine_blog_image
  Is It Bye-Bye E15?
 

It looks like E10 could very well remain the blended ethanol-to-gasoline ratio instead of 15%, or E15, accord­ing to a leaked pro­posal last week from the US Envi­ron­men­tal Pro­tec­tion Agency (EPA). If that’s the case, courts are likely to see more case fil­ings com­ing from bio­fu­els indus­try asso­ci­a­tions focused on the EPA back­ing away from 2014 tar­gets… Forbes staff writer Christo­pher Hel­man says the launch of Clean Energy Fuel’s “Redeem” renew­able nat­ural gas is a bit of a scam. Read on to see why I dis­agree with him…


Click here to read more




Dealer Pain Points
BY NADA UNIVERSITY

How to stop chasing cash every day How to Stop Chasing Cash Every Day

Unfor­tu­nately, some deal­ers are col­lect­ing receiv­ables at about the same pace as the horse and buggy era.

Today, we live in a tweet and text-message world. Fail­ure to quickly col­lect vehi­cle receiv­ables leaves many deal­ers in the frus­trat­ing and uncom­fort­able posi­tion of chas­ing cash every day.

Click here to learn more.

Website lonely and forgotten Is Your Website Lonely and Forgotten?

Your web­site looks great. And it should. You spent enough money on it. But is it as lonely as a pimply-faced teenager with­out a date on a Fri­day night?

The fact is that lonely web­sites make for lonely showrooms.

Click here to learn how to make some changes that will make it eas­ier for you to “hook up” with poten­tial suit­ors online.

Dollars and cents of nuts and bolts The Dollars and Cents of Nuts and Bolts

A highly prof­itable ser­vice depart­ment saved more than a few deal­ers dur­ing the eco­nomic down­turn. Once con­sid­ered the back end of the business,it’s now the back­bone of a deal­er­ship. But just as impor­tant as increas­ing ser­vice rev­enue, is keep­ing a lid on expenses.

Click here to learn more.

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

Video is hot. In June, 183 mil­lion Amer­i­cans watched more than 44 bil­lion online videos, accord­ing to comScore.

They also watched a record of more than 20 bil­lion video ads, which reached more than half the U.S. population.

These are impres­sive num­bers. But did these ad cam­paigns enhance the company’s brand with the right consumers?

Answer­ing this ques­tion con­clu­sively is the key to the con­tin­ued growth of online video advertising.

But before we come to the answer, let’s quickly eval­u­ate the tools that are cur­rently used in the most preva­lent form of video adver­tis­ing. Read more…

 
Behind the Numbers  
INVESTMENTS

While eco­nomic recov­ery has been grad­ual in the US for automak­ers, there’s another sign a solid foun­da­tion is being set. Automaker stock prices have been strong – and are expected to see solid per­for­mance in the fourth quarter.

Gen­eral Motors and Ford have seen big stock price increases; Tesla Motors has seen share prices hit unbe­liev­able high lev­els, though that has soft­ened since its bat­tery fire story broke.

GM has been ben­e­fit­ing as see­ing more of its fed­eral loan being paid off recently.

For the rest of this year, invest­ment ana­lyst firm Zacks expects auto­mo­tive stock value to con­tinue see­ing strength in the fourth quar­ter. It should be one of the very best sec­tors for stock investors.

Read more about what ana­lysts think about automak­ers as wor­thy stock to consider……




Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

Used car sales profitsWhere Are Used Car Prices Headed and What Does that Mean for Dealer Profits?

Used car prices have been fluc­tu­at­ing this year in whole­sale and retail trans­ac­tions. Sky­rock­et­ing prices that occurred in the first half of 2011 have been bob­bing up and down since that time.

What are the fore­casts for the rest of this year, along with other met­rics that shape remar­ket­ing profits?

Sup­ply is increas­ing, and there’s debate over whether that means prices will be strength­ened or weak­ened. Sup­ply growth is com­ing from off-lease vehi­cles, rental return, com­mer­cial fleet lease, and more aggres­sive lending.

There’s dif­fer­ing fore­casts com­ing from remar­ket­ing experts.

Here’s what expert are say­ing, along with a few trends to track as the year progresses…..

dos and dontsCombating the Top Mistakes of Automotive Marketing

Sit­u­a­tion:

Con­sumer behav­ior and the pur­chase process have intro­duced changes to auto­mo­tive mar­ket­ing and media attri­bu­tion, but deal­er­ships are look­ing at old met­rics in old ways, accord­ing to Cars.com.

Fol­low­ing these 7 “dig­i­tal sins” could mean a dealer is wast­ing media dol­lars and elim­i­nat­ing adver­tis­ing options that could help influ­ence shoppers.

Solu­tion:

Cars.com aims to posi­tion deal­ers to reach the right audi­ence, build aware­ness, drive con­sid­er­a­tion and ulti­mately improve con­ver­sion rates.

Cars.com Train­ers, Ed Woelfle and Jack Sim­mons, work together to high­light seven com­mon mea­sure­ment chal­lenges, and pro­vide tips to align processes and media buy­ing deci­sions with the behav­iors of today’s car shop­per in a webi­nar titled “The Seven Dig­i­tal Sins of Attri­bu­tion”.

Webi­nar reg­is­tra­tion is free. Read on!

Smart Thinking - Pass It On  
A SUPPORT SYSTEM FOR SALES AND SERVICE

At Issue:

Auto­mo­tive deal­er­ship man­age­ment sys­tem soft­ware is impor­tant for deal­ers as they build their cus­tomer base. So find­ing the right DMS prod­uct is equally impor­tant for your deal­er­ship com­pe­ti­tion grows more intense in the chang­ing auto­mo­tive industry.

Are You Ready to Move to a More Direct and Customer-Focused DMS Model?

The com­pe­ti­tion is fierce in today’s auto­mo­tive indus­try – so pre­pare to arm your­self with the soft­ware sup­port that puts you ahead of the com­pe­ti­tion. Drill down fur­ther to find out what a state-of-the-art DMS sys­tem can do for your dealership!

 
Subprime Lending Today  
NEW APPROACHES TO SUBPRIME AUTO LENDERS

At Issue:

As the econ­omy con­tin­ues to thaw, auto lenders are revis­ing their mar­ket­ing and risk assess­ment strate­gies – look­ing for ways to securely tap into this expand­ing mar­ket oppor­tu­nity. That means auto deal­ers and their lenders must find the fastest path to reach­ing the right con­sumers, at the right time, with the right offer—before their competition.

Tak­ing a Closer Look at the Three Cs – Credit, Capac­ity and Collateral

Many lenders are ques­tion­ing credit pol­icy, and return­ing to such tra­di­tional lend­ing guide­lines as the Three Cs” – credit, capac­ity and col­lat­eral. It is gen­er­ally accepted that prob­lems in any of these areas can result in loan default, but for very dif­fer­ent rea­sons. Drill down fur­ther to learn more about credit score infor­ma­tion and gain a new under­stand­ing of its importance.










Dealer Resources 
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AutoTrader.com
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Fiserv
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Thrifty Car Sales
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AutoUSA
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IMN
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vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.






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