October 28, 2013
Need to Know
INDUSTRY NEWS IN THE LAST 24

kbb_logo22 October Auto Sales Expected to Show Increase

Despite the gov­ern­ment shut­down, and pre­dic­tions to the con­trary, Kel­ley Blue Book pre­dicts that Octo­ber auto sales will increase almost 12 percent.

[More]


PR Newswire
jackson_mike22 Mike Jackson Critical of CFPB Practices

Auto­Na­tion Chair­man Mike Jack­son blasted the Con­sumer Finan­cial Pro­tec­tion Bureau for being “bound and deter­mined” to find dis­crim­i­na­tion in auto lend­ing whether or not it exists.

[More]


Automotive News
mackinnon-heather-450

Don't Let Off the Gas With Reviews

75% of con­sumers are going online to shop for a vehi­cle, prob­a­bly using Google. Deal­ers can cap­ture the con­sumer at the very begin­ning of the search by uti­liz­ing rep­u­ta­tion management.

VIDEO: What Millennials Are Thinking
pechstein-scott-aug2013
  Millennial Buying Habits are Shaped by Today’s Events
 

Deal­ers need to under­stand mil­len­ni­als, and to reach them where they are. Smart use of social media is a good place to start.


Click here to read more
VIDEO: Good Salespeople, Good Reviews
leslie-ryan
  A Salesman with 250 Reviews
 

Being one in a mil­lion on dealer reviews isn’t hard if you have the process in place and the gump­tion to ask for a pos­i­tive online review every time. Watch and learn how to drive suc­cess­ful reviews.


Click here to read more




Dealer Pain Points
BY NADA UNIVERSITY

really old inventory ROI: Really Old Inventory or Return On Investment?

What does a deal­er­ship have in com­mon with the pro­duce sec­tion of a super­mar­ket? Both want only fresh inventory.

Click here for a video where you’ll learn how to improve the pace of the “turn” of your used inven­tory and your return on invest­ment at the same time.

Website Hits and Misses Boosting Online Success

Your store man­agers and employ­ees know how to han­dle “ups” on the lot. They’ve been doing it for years. There’s a sys­tem. And if it didn’t work you’d be out of busi­ness by now. But what about the “ups” who visit your vir­tual store on the Internet?

Click here to see a video on boost­ing your online success.

Cash Clot How to Stock Used Vehicles Customers Want

Chances are you have some­one on staff who fan­cies him­self a used car expert. He’s been a val­ued employee. He’s been around forever.

The dig­i­tal rev­o­lu­tion has changed how the game is played. Ignore the new rules at your own peril.

Click here to learn more.

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

In today’s auto­mo­tive mar­ket, the younger and more plugged-in cus­tomers are bet­ter informed about their buy­ing options.

Nowa­days, most con­sumers have access to exten­sive online infor­ma­tion, includ­ing the var­i­ous finance options avail­able, from the com­fort of their home.

This type of cus­tomer is much harder to con­vert to another financ­ing option than one who walks into a deal­er­ship with just a monthly pay­ment in mind.

Read on…

 
Behind the Numbers  
DIGITAL MARKETING

For deal­ers inter­ested in what’s hap­pen­ing with their dig­i­tal mar­ket­ing strate­gies…. Dataium has just launched a new bench­mark­ing report – Online Auto­mo­tive Traf­fic Bench­marks.

This report helps deal­er­ships gain insight into web­site trends across the nation and also see how their web­site stacks up. And it pro­vides indus­try watch­ers with a snap­shot of web­site trends.

Key web­site traf­fic data is pre­sented – such as num­ber of vis­i­tors, searches, and pages viewed.

Find out what else is being dis­cov­ered by Dataium about key online traf­fic per­for­mance benchmarks…….




Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

consumer_reports22Infotainment Flaws Hurt Automaker Ratings

Automak­ers are adding more info­tain­ment and con­nec­tiv­ity tech­nol­ogy to their vehi­cles, but tech­nol­ogy issues could affect their rat­ings in Con­sumer Reports surveys.

[More]

ReviewsThe Importance of Service Reviews

As one of the busiest areas in the deal­er­ship, it can be chal­leng­ing to fit ser­vice reviews into the daily processes of the ser­vice depart­ment. How­ever, when done cor­rectly, it can pay big div­i­dends – in one dealership’s case a 50 per­cent increase in ser­vice traf­fic and profit.

One dealer that has tack­led this prob­lem head on, Bozard Ford Lin­coln, of St. Augus­tine, FL  started a rep­u­ta­tion man­age­ment pro­gram approx­i­mately three years ago and now has built over 1,000 reviews. In that time the deal­er­ship has boosted sales from under 100 to 317 vehi­cles per month; and ser­vice has enjoyed a 50 per­cent RO count increase.

Jeff King, Gen­eral Manager/VP with Bozard Ford Lin­coln sees a clear cor­re­la­tion between online reviews and sales and ser­vice busi­ness.

Keep read­ing for his sug­gested best prac­tice tips!

Smart Thinking - Pass It On  
MOBILITY CHANGES THE ROAD AHEAD

The Back­ground:

The auto­mo­tive sec­tor, like the rest of the world, is rapidly embrac­ing the con­nected, on-the-move free­dom of mobil­ity. Many believe the world reached a mobil­ity inflec­tion point in late 2010 when the global ship­ment of smart­phones and tablets first exceeded the sales of desk­top and note­book per­sonal computers.

Where do you stand with your cus­tomers on mobile technology?

Your cus­tomers are increas­ingly more con­nected, and they expect a con­nected dri­ving expe­ri­ence that includes dealer sup­port ser­vices. Keep read­ing to find out how you can attract more cus­tomers by includ­ing dig­i­tal pro­mo­tions, after-sale sup­port, ser­vice, main­te­nance, and acces­sories sales.

 
Delayed Service  
DRIVING SAFELY

Extended war­ranty provider ForeverCar.com ana­lyzed 1,500 com­ments on Twit­ter and Face­book dur­ing the last three months to bet­ter under­stand dri­ver pri­or­i­ties when it comes to vehi­cle repairs.

“Peo­ple can’t live with­out their air con­di­tion­ing, but they will find every way to delay mak­ing pay­ments for a sus­pen­sion sys­tem,” said Russ Carpel, CEO and founder of ForeverCar.com. “Our claims admin­is­tra­tors are not at all sur­prised to see this type of sen­ti­ment, as many of them wit­nessed this type of ser­vice pri­or­ity in many repair facil­i­ties through­out the country.”

The results were eye-opening …










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