October 28, 2013
Need to Know

kbb_logo22 October Auto Sales Expected to Show Increase

Despite the gov­ern­ment shut­down, and pre­dic­tions to the con­trary, Kel­ley Blue Book pre­dicts that Octo­ber auto sales will increase almost 12 percent.


PR Newswire
jackson_mike22 Mike Jackson Critical of CFPB Practices

Auto­Na­tion Chair­man Mike Jack­son blasted the Con­sumer Finan­cial Pro­tec­tion Bureau for being “bound and deter­mined” to find dis­crim­i­na­tion in auto lend­ing whether or not it exists.


Automotive News

Don't Let Off the Gas With Reviews

75% of con­sumers are going online to shop for a vehi­cle, prob­a­bly using Google. Deal­ers can cap­ture the con­sumer at the very begin­ning of the search by uti­liz­ing rep­u­ta­tion management.

VIDEO: What Millennials Are Thinking
  Millennial Buying Habits are Shaped by Today’s Events

Deal­ers need to under­stand mil­len­ni­als, and to reach them where they are. Smart use of social media is a good place to start.

Click here to read more
VIDEO: Good Salespeople, Good Reviews
  A Salesman with 250 Reviews

Being one in a mil­lion on dealer reviews isn’t hard if you have the process in place and the gump­tion to ask for a pos­i­tive online review every time. Watch and learn how to drive suc­cess­ful reviews.

Click here to read more

Dealer Pain Points

really old inventory ROI: Really Old Inventory or Return On Investment?

What does a deal­er­ship have in com­mon with the pro­duce sec­tion of a super­mar­ket? Both want only fresh inventory.

Click here for a video where you’ll learn how to improve the pace of the “turn” of your used inven­tory and your return on invest­ment at the same time.

Website Hits and Misses Boosting Online Success

Your store man­agers and employ­ees know how to han­dle “ups” on the lot. They’ve been doing it for years. There’s a sys­tem. And if it didn’t work you’d be out of busi­ness by now. But what about the “ups” who visit your vir­tual store on the Internet?

Click here to see a video on boost­ing your online success.

Cash Clot How to Stock Used Vehicles Customers Want

Chances are you have some­one on staff who fan­cies him­self a used car expert. He’s been a val­ued employee. He’s been around forever.

The dig­i­tal rev­o­lu­tion has changed how the game is played. Ignore the new rules at your own peril.

Click here to learn more.

Doing It Right  

In today’s auto­mo­tive mar­ket, the younger and more plugged-in cus­tomers are bet­ter informed about their buy­ing options.

Nowa­days, most con­sumers have access to exten­sive online infor­ma­tion, includ­ing the var­i­ous finance options avail­able, from the com­fort of their home.

This type of cus­tomer is much harder to con­vert to another financ­ing option than one who walks into a deal­er­ship with just a monthly pay­ment in mind.

Read on…

Behind the Numbers  

For deal­ers inter­ested in what’s hap­pen­ing with their dig­i­tal mar­ket­ing strate­gies…. Dataium has just launched a new bench­mark­ing report – Online Auto­mo­tive Traf­fic Bench­marks.

This report helps deal­er­ships gain insight into web­site trends across the nation and also see how their web­site stacks up. And it pro­vides indus­try watch­ers with a snap­shot of web­site trends.

Key web­site traf­fic data is pre­sented – such as num­ber of vis­i­tors, searches, and pages viewed.

Find out what else is being dis­cov­ered by Dataium about key online traf­fic per­for­mance benchmarks…….

Build a Better Dealership

consumer_reports22Infotainment Flaws Hurt Automaker Ratings

Automak­ers are adding more info­tain­ment and con­nec­tiv­ity tech­nol­ogy to their vehi­cles, but tech­nol­ogy issues could affect their rat­ings in Con­sumer Reports surveys.


ReviewsThe Importance of Service Reviews

As one of the busiest areas in the deal­er­ship, it can be chal­leng­ing to fit ser­vice reviews into the daily processes of the ser­vice depart­ment. How­ever, when done cor­rectly, it can pay big div­i­dends – in one dealership’s case a 50 per­cent increase in ser­vice traf­fic and profit.

One dealer that has tack­led this prob­lem head on, Bozard Ford Lin­coln, of St. Augus­tine, FL  started a rep­u­ta­tion man­age­ment pro­gram approx­i­mately three years ago and now has built over 1,000 reviews. In that time the deal­er­ship has boosted sales from under 100 to 317 vehi­cles per month; and ser­vice has enjoyed a 50 per­cent RO count increase.

Jeff King, Gen­eral Manager/VP with Bozard Ford Lin­coln sees a clear cor­re­la­tion between online reviews and sales and ser­vice busi­ness.

Keep read­ing for his sug­gested best prac­tice tips!

Smart Thinking - Pass It On  

The Back­ground:

The auto­mo­tive sec­tor, like the rest of the world, is rapidly embrac­ing the con­nected, on-the-move free­dom of mobil­ity. Many believe the world reached a mobil­ity inflec­tion point in late 2010 when the global ship­ment of smart­phones and tablets first exceeded the sales of desk­top and note­book per­sonal computers.

Where do you stand with your cus­tomers on mobile technology?

Your cus­tomers are increas­ingly more con­nected, and they expect a con­nected dri­ving expe­ri­ence that includes dealer sup­port ser­vices. Keep read­ing to find out how you can attract more cus­tomers by includ­ing dig­i­tal pro­mo­tions, after-sale sup­port, ser­vice, main­te­nance, and acces­sories sales.

Delayed Service  

Extended war­ranty provider ForeverCar.com ana­lyzed 1,500 com­ments on Twit­ter and Face­book dur­ing the last three months to bet­ter under­stand dri­ver pri­or­i­ties when it comes to vehi­cle repairs.

“Peo­ple can’t live with­out their air con­di­tion­ing, but they will find every way to delay mak­ing pay­ments for a sus­pen­sion sys­tem,” said Russ Carpel, CEO and founder of ForeverCar.com. “Our claims admin­is­tra­tors are not at all sur­prised to see this type of sen­ti­ment, as many of them wit­nessed this type of ser­vice pri­or­ity in many repair facil­i­ties through­out the country.”

The results were eye-opening …

Dealer Resources 
Looking for the Best Leads in the business?
Helping dealers manage their reputation.
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.

If you find that you received this newsletter by mistake or wish to unsubscribe to this publication, please click here to unsubscribe from the mailing list.

ADVERTISE WITH US - Contact AIN Media Publisher Chuck Parker at cparker@automotivedigest.com or (310) 265-2225 to learn more.