As dealers see growth in used vehicle sales volume, finding the best strategy for lead generation is critical for retaining talented employees and increasing revenue and profits.
A few years ago, a dealership might have had one used car manager handling most of the sales transactions; lately that’s evolved into a team that includes internet sales and needs more resources and support. They might be expected to call a long list of leads, which can wear thin later in the day.
“They’re generating more leads with less value,” said Michael Richards, President of Trilogy Automotive.
Trilogy talked to Used Car Market Reports about what it takes reach car shoppers with genuine purchase intent versus what Trilogy’s Michael Richards calls, “artificially manufactured leads.” And how new car dealers asked Trilogy for guidance on used car lead generation. Read on for more……