The average car on the road today generates a mind-boggling amount of data. With sensors monitoring everything from tire pressure to engine RPM to oil temperature and speed, cars can produce anywhere from 5 to 250 gigabytes of data an hour.
“Most people don’t understand what makes data big,” says Scott McCormick, president of the Connected Vehicle Trade Association and industry adviser to the U.S. Secretary of Transportation. “A car may produce an exabyte of data a year (a billion gigabytes), but most is completely meaningless. Isolating the megabyte of data a month that’s really valuable, and then figuring out what you can do with it, that’s the challenge of Big Data.”
So the question is: Why aren’t more automakers capitalizing on the value contained in Big Data?
It’s not just customer satisfaction where Big Data will help OEMs. It’s a better bottom line for all, including dealers, thanks to reduced warranty costs. Drill down to find out what automakers and OEMs can gather from Big Data.