November 7, 2013
Need to Know
INDUSTRY NEWS IN THE LAST 24

autotrader_logo222-300x300 Online Vehicle Pricing Myths Debunked by AutoTrader

New data from AutoTrader.com debunks the per­va­sive myth that online vehi­cle pric­ing trans­parency erodes value and gross for dealers.

Do deal­ers who price their new vehi­cles below MSRP attract buy­ers? [More]


PR Newswire
walker_arianna22 J.D. Power: Expert Discusses Digital Trends

Com­ing out of the recent J.D. Power Auto­mo­tive Mar­ket­ing Round­table, deal­ers are advised on how dig­i­tal liv­ing does and will con­tinue to affect the auto industry.

Ari­anne Walker dis­cusses dig­i­tal trends and con­sumer vehi­cle shop­ping. [More]


J.D. Power blog
teenage_drivers22 Study Sheds Interesting Light on Teenage Drivers

A new study by the High­way Loss Data Insti­tute explains why teenagers seem to be dri­ving less. Is it a long term cul­tural trend or are there other factors?

Find out the real rea­sons there are less teenage dri­vers on the roads today. [More]


Wall Street Journal
juan-flores-450

VIDEO: A Trade-In Marketplace With a Guarantee

Juan Flo­res talks about AutoTrader.com’s trade-in mar­ket­place, and about the guar­an­tee it places on deals.

VIDEO: More Than Technology
kinzle-todd
  The Desperate Need for a Technology Cure-All
 

Do dealer man­agers search for a tech­nol­ogy cure? You should know: it’s not all about the tech­nol­ogy. Slow down, look at your prob­lems, and actu­ally develop a strategy.


Click here to read more
VIDEO: Very Good Content
rowe-jared
  Delivering Meaningful Content
 

The rapidly grow­ing use of mobil­ity is caus­ing con­sumers to replace the tra­di­tional PC plat­form with their cell phone. The chal­lenge for the dealer then becomes how to deliver con­tent in mean­ing­ful way that will pro­duce a new car pur­chase experience.


Click here to read more




Dealer Pain Points
BY NADA UNIVERSITY

Crook Insider Crime: How to Handcuff a Crook

A “trust but ver­ify” pol­icy with employ­ees at your deal­er­ship may save you a lot of money and headaches when it comes to a uniquely Amer­i­can phrase: The Five Fin­ger Dis­count. Act now before the police string up the yel­low crime scene tape at your store.

Click here to learn more.

mechanic Boosting Service Profitability

You ser­vice the vehi­cles you sell. Every­body gets that. But you have the best trained ser­vice tech­ni­cians in town. They can fix any­thing. Why not let them?

Click here to see a video that show­cases a deal­er­ship that uti­lizes its ser­vice techs tal­ent to the max.

pp35_babies Family Leave is for More Than Childbirth

If you thought the Fam­ily Med­ical Leave Act is just for employ­ees who are going to have a baby, think again.

NADA Uni­ver­sity has a course on the sub­ject, and you can click for a video that briefly cov­ers your responsibilities.

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

The belief that adver­tis­ing com­pet­i­tive prices for new vehi­cles online is fuel­ing a race to the bot­tom sim­ply isn’t hold­ing up under ana­lytic scrutiny.

An AutoTrader.com dig­i­tal audi­ence analy­sis of over 6,605 new vehi­cle sales across 1,000 deal­er­ships showed:

New cars priced below MSRP get 34 per­cent more page views than new cars priced at MSRP
Deal­ers who priced their new vehi­cles below MSRP sold 20 per­cent more new cars than their coun­ter­parts who used MSRP instead
 Buy­ers trav­eled an aver­age of 10 more miles to deal­ers who listed their news cars below, rather than at, MSRP

“Hav­ing an effec­tive pric­ing strat­egy online doesn’t equate to a race to the bottom—it results in win­ning the race to the con­sumer,” said Scott Her­nal­steen, senior direc­tor of enter­prise ana­lyt­ics at AutoTrader.com.

Read on …

 
Behind the Numbers  
USED VEHICLE VALUES

Gen­eral Motors Corp. has stayed away from upping incen­tives on its redesigned 2014 Chevro­let Sil­ver­ado and GMC Sierra pickups.

Gen­eral Motors is not going to enter the dis­count­ing dog­fight, said Chevro­let global brand chief Alan Batey. “Whether we lose a cou­ple of points of mar­ket share in a given month because some­one is liq­ui­dat­ing isn’t our con­cern,” he said.

But how long will that last?

Many Chevro­let and GMC deal­ers think that sales of the pick­ups have been dis­ap­point­ing since the June launch. They’re happy about the crit­i­cal acclaim the refreshed pick­ups have been receiv­ing, but not with sales num­bers. Com­pe­ti­tion has been tough from heav­ily dis­counted Ford F-Series and Dodge Ram pickups.

Learn more about where pick­ups incen­tives have been lately and what GM is hop­ing stay­ing out of price war will do for resale value……




Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

bad-credit-scoreWhy Should You Care About Five Subprime Auto Loan Predictions?

Just as pay­day lend­ing evolved to bet­ter meet the needs of the under­banked, so will auto lend­ing change to meet the needs of non-prime customers.

That indus­try is large, it’s grow­ing, it’s incred­i­bly frag­mented, it’s inef­fi­cient, it’s lop­sided (the house mostly wins), and it’s one of the largest yet worst con­sumer finan­cial experiences.

New tech­nol­ogy, new busi­ness mod­els and new reg­u­la­tion rep­re­sent an enor­mous oppor­tu­nity for incum­bents and entre­pre­neur­ial thinkers to cre­ate a more effi­cient and more trans­par­ent marketplace.

Here’s what we could see in five years…

dealer_rater_reviews22Are You Driving Customers Into Your Dealership Service Department?

At Issue:

As more and more peo­ple turn to third-party review web­sites to influ­ence their buy­ing habits – includ­ing auto­mo­biles – chances are you’re being over­looked if you are not tak­ing advan­tage of con­sumer reviews, both for sales and service.

Ser­vice Depart­ment Reviews are a Pow­er­ful Way to Pump up Profits!

Ryan Leslie, Direc­tor of Dealer Rep­u­ta­tion Strat­egy at DealerRater.com, urges deal­ers to pay atten­tion to the process of cus­tomer reviews – which can make a huge com­pet­i­tive advan­tage. Drill down fur­ther for case stud­ies and tips on build­ing your online reputation.

Smart Thinking - Pass It On  
AUTOTRADER'S GLEN PEREIRA ON REACHING DECISION MAKERS

At Issue:

Female car shop­pers are as impor­tant to your suc­cess as the male demo­graphic. They’re impor­tant indi­vid­u­ally as car buy­ers, and they are pro­foundly impor­tant in influ­enc­ing their partner’s choice of car. Accord­ing to Forbes, women influ­ence 85% of car-buying deci­sions and, in 2012, they pur­chased nearly 40% of both used and new cars.

The key to appeal­ing to today’s female car shop­per is to under­stand that she doesn’t need a dif­fer­ent sales process. Instead, she needs more infor­ma­tion ‒ it’s sim­ply how she operates.

Glenn Pereira, man­ager of indus­try edu­ca­tion at AutoTrader.com, shares insights on the pref­er­ences of female car shop­pers with deal­ers. Drill down fur­ther to get great mar­ket­ing tips on the female psyche.

 
A Successful Multi-Device Strategy  
A WORLD OF MANY SCREENS

At Issue:

Today’s con­sumers shop from a vari­ety of devices. Cur­rently, over 200 mil­lion con­sumers access media on mul­ti­ple screens monthly. Yet auto deal­ers and man­u­fac­tur­ers have very lit­tle con­trol over how, when or where cus­tomers access their inven­tory and brands.

Where do deal­ers turn for help in keep­ing up with Cus­tomer Trends?

The mobile land­scape is vast and hyper-competitive. Indeed, there’s a cor­re­la­tion between every­day device usage and shop­ping behav­ior, and it’s a trend that will become a way of life with the ever-increasing capa­bil­i­ties of smart­phones and tablets. Drill down fur­ther to find out how AutoTrader.com can help your deal­er­ship com­pete in the chang­ing marketplace.










Dealer Resources 
Autobytel
Looking for the Best Leads in the business?
DealerRater.com
Helping dealers manage their reputation.
OneCommand
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.






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