November 19, 2013
Need to Know

resale_value_cars22 Foreign Automakers Do Well in Resale Value

ALG and Kel­ley Blue Book are hand­ing out awards for vehi­cles they pre­dict will hold the best resale value in the future, and for­eign makes cap­ture the most honors.

Find out which vehi­cles did best in terms of their resale value. [More]

Detroit News
millennials_car_buying22 Reaching Millennials is Hot Topic at Roundtable

Reach­ing mil­len­nial con­sumers is a key focus for mar­keters in the auto indus­try, and indus­try experts feel the need to get to know their needs and behav­ior better.

Find out what the recent J.D. Power Round­table revealed about these con­sumers. [More]

J.D. Power blog

VIDEO: Disclosing the Tracking Device

How BHPH deal­ers dis­close the vehi­cle track­ing device can be the most impor­tant part of the sale.

VIDEO: Goodwill (and Sales) for the Holidays!
  Creating Goodwill Through Community Outreach

The hol­i­day sea­son is upon us, and it’s time for deal­ers to plan their end-of-year strate­gies. Com­mu­nity out­reach pro­grams are often a good place to start.

Click here to read more
VIDEO: Collection Technology Today
  Collection Technology Needs to Be Paired with Service

Dealer rely too much on find­ing a tech­nol­ogy “cure-all” to solve their col­lec­tion and repos­ses­sion prob­lems. Instead, they should be look­ing at how the ser­vice they pro­vide can solve these problems.

Click here to read more

Dealer Pain Points

Whats more valuable aged wine or aged parts What’s More Valuable: Aged Wine or Aged Parts?

The sophis­ti­cated palate appre­ci­ates a finely aged wine. The longer the wine bot­tle sits, the bet­ter the taste and the higher the value. Not so with vehi­cle parts. Age adds dust to parts on the rack and red ink to your bal­ance sheet.

Parts need to be fresh. Find out how to keep them that way.

Click here to learn more.

Invoicing at Internet Speed Invoicing at Internet Speed

It’s get­ting to be the end of the month and you have open ROs that delay billing and slow cash flow. Do you know why? Sludge has built up in your inter­nal processes, cre­at­ing finan­cial inef­fi­cien­cies that cost money.

Find out the key pain points and how to fix them.

Click here to learn more.

Freshening Your Parts Inventory Freshening Your Parts Inventory

The parts you have in inven­tory should be as fresh as the fruits in your super­mar­ket. Pro­duce man­agers quickly dis­count pro­duce past its prime, get some cash, and restock with fresh prod­ucts. Deal­er­ships should use the same strat­egy: mon­i­tor what you have in stock and sell off parts that are los­ing value on their way to becom­ing worthless.

Click here to learn more.

Doing It Right  

With Face­book feed­ing less traf­fic to brand pages and mobile use of the social net­work con­tin­u­ing to grow, mar­keters need to refresh their con­tent strate­gies and take a closer look at adver­tis­ing on Face­book to effec­tively drive social engagement.

Face­book pages are nearly a require­ment for brands these days. How­ever, thanks to some changes Face­book made last month, the news­feed has taken on a more promi­nent role, with Face­book feed­ing brands’ page posts to an aver­age of only 16 per­cent of users who have liked them.

There has been lots of debate around Face­book as a mar­ket­ing plat­form recently about how Face­book is fail­ing mar­keters has spurred lots of con­tention in the social media mar­ket­ing world.

Who is Fail­ing Whom? 

Behind the Numbers  

Patent fil­ing wars have been build­ing up over hybrid, elec­tric vehi­cle (EV), and con­nected car tech­nolo­gies. The US auto mar­ket has become a com­pet­i­tive play­ing field for global automak­ers, technology-heavy upstarts, and major indus­try out­siders (such as Sil­i­con Val­ley companies).

Intel­lec­tual prop­erty war is sim­i­lar what has engulfed smart­phone indus­try with fights that automak­ers have been closely monitoring.

In 2008, about 20 patents were filed quar­terly in the US for hybrid or EV tech­nolo­gies – now, automak­ers are fil­ing 90 patents per quar­ter in that area. Con­nected cars and info­tain­ment also expected to be a source of battle.

Sig­nals sug­gest auto indus­try set to become more liti­gious in near future.

Read more about what patent wars mean for the US auto industry……

Awards and Accolades
DRIVING TECHNOLOGY AND INNOVATION Track Record Recognized has been ranked 185 on Deloitte’s 2013 Tech­nol­ogy Fast 500™ list, hav­ing devel­oped effec­tive tech­nol­ogy and mar­ket­ing soft­ware for the auto­mo­tive industry.

Find out more about the achieve­ment from CEO Rick Gibbs. [More]

Smart Thinking - Pass It On  
Start Putting Your Customers on the Right Track

At Issue:

Despite what you may have thought in the past, all com­pa­nies offer­ing GPS ser­vices are NOT the same. They may offer the same prod­ucts, sim­i­lar web­sites and fea­tures, but your main con­cern should be what you, as a deal­er­ship, derive from the relationship.

You Need a Part­ner, Not Just a Ven­dor – and that makes all the difference?

Your deal­er­ship needs more than just a ven­dor for GPS and col­lec­tion tech­nol­ogy. Drill down fur­ther to find out what you should be look­ing for when select­ing this impor­tant aspect of your deal­er­ship operations.

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