November 8, 2013
Need to Know
INDUSTRY NEWS IN THE LAST 24

online_automotive_shopping22 Jumpstart Automotive and Autobytel Join Forces

By join­ing Jumpstart’s Automotive’s port­fo­lio of dig­i­tal auto­mo­tive pub­lish­ers, Auto­by­tel will reach a large audi­ence and expand its rev­enue oppor­tu­nity by out­sourc­ing its ad sales function.

Learn more about the rela­tion­ship that will ben­e­fit both com­pa­nies. [More]


Autobytel Press Release
shop_click_drive22 GM Says New Tool Helps Dealers Sell Cars

New “Shop-Click-Drive” tool from Gen­eral Motors will allow con­sumers to com­plete all aspects of a vehi­cle pur­chase online – from shop­ping to financ­ing – and 24/7.

Will this unique cutting-edge dig­i­tal ser­vice put GM in the driver’s seat? [More]


The Detroit Bureau
hybrids_best22 Plug-in Hybrid Sales Seen Growing This Year

While elec­tric vehi­cles have been reported as pro­duc­ing lower vol­ume sales, there seems to be a steady growth in sales that could indi­cate a sig­nif­i­cant upturn by year end.

Find out more about automaker sales of elec­tric vehi­cles this year. [More]


Detroit Free Press
pechstein-scott-450

VIDEO: Take Advantage of Increased Web Volume

More and more cus­tomers are begin­ning their auto shop­ping process online — and that means more solid leads for dealers.

VIDEO: Specialty Finance Growing
coats-jeff-aug2013
  Specialty Finance Going Through Growing Pains
 

Find­ing cus­tomers for spe­cialty finance can be dif­fi­cult today, but it’s still a grow­ing and prof­itable sec­tion of auto finance.


Click here to read more
VIDEO: Shopper Behavior
pechstein
  Factors That Influence Car Buying Behavior
 

A vari­ety of fac­tors influ­ence car buy­ing behav­ior today, includ­ing local mar­ket con­di­tions and com­pe­ti­tion, demo­graph­ics, and sev­eral oth­ers. Do you know what all these fac­tors are?


Click here to read more




Dealer Pain Points
BY NADA UNIVERSITY

Website Hits and Misses Online Listening Tools

How long would you stay in busi­ness if you dis­con­nected your phones?

Are you dis­con­nected from the “chat­ter” about your store that’s there for any­one with an Inter­net con­nec­tion to see?

Click here to see a video.

measuring right metric for success Are You Measuring the Right Metric for Success?

Every­one wants to grow their busi­ness and increase prof­itabil­ity. But are you man­ag­ing the right met­rics to achieve success?

You may need to re-think your finan­cial tar­gets in a way that revs up your bot­tom line.

Click here to learn more.

Imacon Color Scanner Online Gossip About Your Store Getting Ugly?

What’s the old say­ing about pub­lic­ity? Even bad pub­lic­ity is good, as long as you spell my name right.That may be true for Hol­ly­wood fame and mis­for­tune but that’s not the kind of rep­u­ta­tion that bodes well for long-term suc­cess in the car business.

Click here to learn to defend your online reputation.

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

The auto­mo­tive Inter­net mar­ket­place con­tin­ues to grow by leaps and bounds on a yearly basis.

Auto­by­tel was the orig­i­nal inno­va­tor of Inter­net auto leads.

Over the years, Auto­by­tel  has con­tin­ued to pro­duce cutting-edge prod­ucts and ser­vices to help your car deal­er­ship turn leads into sales.

Fol­low these Inter­net best prac­tice tips:

• Respond to all pur­chase requests with 30 min­utes (dur­ing work­ing hours)

• Send pro­fes­sional look­ing emails that pro­vide a pos­i­tive impression

• Send the price quote email before call­ing for an appointment

• Ask ques­tions in an email to open the inven­tory selec­tion and find the customer’s hot buttons

More …

 
Behind the Numbers  
GREEN INITIATIVES

For deal­er­ships fol­low­ing envi­ron­men­tal sus­tain­abil­ity strate­gies, recon­di­tion­ing vehi­cles with water­borne paints has become a resource offer­ing cost and time effi­ciency and com­pli­ance with new indus­try stan­dards.  Cal­i­for­nia and Mary­land have their own rules and Vir­ginia is going in the same direction.

Jeff Cox, pres­i­dent of Myr­tle Beach, S.C..-based Col­ors on Parade, says that reg­u­la­tory com­pli­ance gets com­pa­nies to save money using water­borne auto paints and to make the process more effi­cient than it had been in the past. Some of the company’s dealer clients are using clean, water­borne paints as a sell­ing point for mar­ket­ing to car shop­pers inter­ested in green sus­tain­abil­ity issues. It’s also become a cost effec­tive strat­egy for dealer management.

Learn more about the busi­ness oppor­tu­nity and com­mu­nity ser­vice poten­tial of green recon­di­tion­ing paint…….




Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

Used car sales profitsWhere Are Used Car Prices Headed and What Does that Mean for Dealer Profits?

Used car prices have been fluc­tu­at­ing this year in whole­sale and retail trans­ac­tions. Sky­rock­et­ing prices that occurred in the first half of 2011 have been bob­bing up and down since that time.

What are the fore­casts for the rest of this year, along with other met­rics that shape remar­ket­ing profits?

Sup­ply is increas­ing, and there’s debate over whether that means prices will be strength­ened or weak­ened. Sup­ply growth is com­ing from off-lease vehi­cles, rental return, com­mer­cial fleet lease, and more aggres­sive lending.

There’s dif­fer­ing fore­casts com­ing from remar­ket­ing experts.

Here’s what expert are say­ing, along with a few trends to track as the year progresses…..

Smart Thinking - Pass It On  
Autobytel Dealer Insight Series

At Issue:

Online car buy­ers are an evolv­ing mix, and the tra­di­tional buy­ing fun­nel auto deal­ers thought they knew has changed. Con­sumers are more unde­cided now—usually up until the week they buy—about the car that best meets their needs. That’s why effec­tive tra­di­tional sales processes, includ­ing the way Inter­net sales con­sul­tants guide con­sumers to the right car, are more impor­tant than ever before.

Are You Ready to Estab­lish a Line of Cus­tomer Com­mu­ni­ca­tion That Works?

The data offered in the sec­ond Auto­by­tel Dealer Insight Series can be invalu­able to auto­mo­tive deal­ers. Drill down fur­ther to dis­cover sales insights that will help your deal­er­ship gain insight into the lat­est car shop­ping data.






Dealer Resources 
Autobytel
Looking for the Best Leads in the business?
DealerRater.com
Helping dealers manage their reputation.
OneCommand
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.






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