November 11, 2013
Need to Know
INDUSTRY NEWS IN THE LAST 24

cadillac_cts22 GM Market Share Struggles but CTS Receives Honors

The Cadil­lac CTS wins Motor Trend’s Car of the Year Award, and appears on short list for NACTOY in Jan­u­ary, but GM has seen its share drop over the last five years.

Find out more about Gen­eral Motors and an impres­sive line of highly-lauded vehi­cles. [More]


The Detroit Bureau
ford_leadership_shuffle22 Ford Leadership Shuffle Could Predict Future

As three top, and well-respected, Ford Motor Co. exec­u­tives announce their retire­ments, spec­u­la­tion indi­cates that the pro­mo­tion of their suc­ces­sors could even­tu­ally lead right to the top.

Find out who’s leav­ing and who’s mov­ing up at Ford and what it means. [More]


Detroit Free Press
odell-shane-450

VIDEO: Using Data Properly is Mission-Critical

Data is only good if you can use it to con­vert more cus­tomers into sales trans­ac­tions — is your deal­er­ship embrac­ing tech­nol­ogy to make proper use of the data you have? If not, you’re giv­ing your com­peti­tors an advantage.

VIDEO: Insights from Art Spinella
Spinella_Art_CNW Research
  Counting Retail vs. Fleet Sales
 

Ever won­der how CNW Research deter­mines fleet and com­mer­cial unit sale num­bers that are dif­fer­ent than what most ana­lysts and OEMs are count­ing? Here’s the story from Art Spinella.


Click here to read more
VIDEO: The Hard Facts
galbraith-hardfacts
  Exposure: Branding to Your Entire Community
 

Do you know what it takes to suc­cess­fully brand to your local com­mu­nity? The right strat­egy will make sure you are the busi­ness remem­bered when it’s time to buy. Den­nis Gal­braith takes a look at the best way to brand your dealership.


Click here to read more




Dealer Pain Points
BY NADA UNIVERSITY

dealer wesite Online Expectations Rising

The mar­ket changes fast. If you’re post­ing just a pic­ture or two of each vehi­cle on the used-car lot, then the mar­ket has passed you by.

Watch a video that demon­strates where the mar­ket is going.

underperforming service advisors Underperforming Service Advisors

Ser­vice advi­sors can have a huge impact on the bot­tom line if they’re trained to make orders, not just take them.

Suc­cess can depend on ask­ing the right questions.

Click to learn more.

autorepairman_1_13_2009-8_14_am Process Makes Perfect

Prac­tice makes per­fect, but even the best peo­ple will deliver spotty results unless they’re fol­low­ing a well-defined process.

In the ser­vice depart­ment, get­ting the process off to a good start is crit­i­cal to a prof­itable end­ing.

Click to learn more.

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

Too many brands and busi­nesses still try a scat­ter­shot approach at social media. They try to be every­where and spread their efforts too thin.

Facebook’s sur­pris­ingly strong sta­tis­tics in terms of gen­der break­down, income lev­els, and age diver­sity makes it the obvi­ous go-to mar­ket­ing platform.

Dig­ging into the data reveals more spe­cific and com­pelling rea­sons why your deal­er­ship should be active on Face­book, such as the fact that despite recent news cov­er­age about how Face­book is get­ting older, it’s still strongest in the young adult age bracket so pre­cious to many marketers.

Learn more …

 
Behind the Numbers  
USED VEHICLE VALUES

Toy­ota is leas­ing a lot of cars, espe­cially Camrys.

Toy­ota Finan­cial Ser­vices now offers more leases and loans than any other automaker in this market.

Low-cost leases helps Toy­ota draw both younger and lower-income cus­tomers, and hav­ing such a strong cap­tive part­ner allows Toy­ota to be more aggres­sive on leasing.

Off-lease units are going to be increas­ing quite a bit soon from all the brands and will play a key role in soft­en­ing prices.

CPO has been tak­ing off in vol­ume month-over-month – and Toy­ota is sell­ing more CPO units than any other automaker, includ­ing Gen­eral Motors.

Are CPO sales pro­tect­ing Toy­ota and other OEMs from tak­ing a hit on off-lease unit sales – read all about it………




Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

bad-credit-scoreWhy Should You Care About Five Subprime Auto Loan Predictions?

Just as pay­day lend­ing evolved to bet­ter meet the needs of the under­banked, so will auto lend­ing change to meet the needs of non-prime customers.

That indus­try is large, it’s grow­ing, it’s incred­i­bly frag­mented, it’s inef­fi­cient, it’s lop­sided (the house mostly wins), and it’s one of the largest yet worst con­sumer finan­cial experiences.

New tech­nol­ogy, new busi­ness mod­els and new reg­u­la­tion rep­re­sent an enor­mous oppor­tu­nity for incum­bents and entre­pre­neur­ial thinkers to cre­ate a more effi­cient and more trans­par­ent marketplace.

Here’s what we could see in five years…

Smart Thinking - Pass It On  
BRIAN GEITNER ON THE POST-RECESSION MARKETPLACE

At Issue:

While a dif­fi­cult mar­ket forced out many used car deal­ers over the last five years, a new crop of deal­ers has recently emerged. These deal­ers are turn­ing to tech­nol­ogy to drive their busi­nesses and main­tain a com­pet­i­tive edge.

Tech­nol­ogy solu­tions can enhance a dealer’s suc­cess­ful busi­ness prac­tices by pro­vid­ing a con­sis­tent means for obtain­ing mar­ket data.

Brian Geit­ner, pres­i­dent of NextGear Cap­i­tal, shares his thoughts on greater oppor­tu­ni­ties for used car deal­ers. Drill down fur­ther for insight in the role of tech­nol­ogy in the used-car dealer mar­ket­place.






Dealer Resources 
Autobytel
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DealerRater.com
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OneCommand
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AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.






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