November 11, 2013
Need to Know

cadillac_cts22 GM Market Share Struggles but CTS Receives Honors

The Cadil­lac CTS wins Motor Trend’s Car of the Year Award, and appears on short list for NACTOY in Jan­u­ary, but GM has seen its share drop over the last five years.

Find out more about Gen­eral Motors and an impres­sive line of highly-lauded vehi­cles. [More]

The Detroit Bureau
ford_leadership_shuffle22 Ford Leadership Shuffle Could Predict Future

As three top, and well-respected, Ford Motor Co. exec­u­tives announce their retire­ments, spec­u­la­tion indi­cates that the pro­mo­tion of their suc­ces­sors could even­tu­ally lead right to the top.

Find out who’s leav­ing and who’s mov­ing up at Ford and what it means. [More]

Detroit Free Press

VIDEO: Using Data Properly is Mission-Critical

Data is only good if you can use it to con­vert more cus­tomers into sales trans­ac­tions — is your deal­er­ship embrac­ing tech­nol­ogy to make proper use of the data you have? If not, you’re giv­ing your com­peti­tors an advantage.

VIDEO: Insights from Art Spinella
Spinella_Art_CNW Research
  Counting Retail vs. Fleet Sales

Ever won­der how CNW Research deter­mines fleet and com­mer­cial unit sale num­bers that are dif­fer­ent than what most ana­lysts and OEMs are count­ing? Here’s the story from Art Spinella.

Click here to read more
VIDEO: The Hard Facts
  Exposure: Branding to Your Entire Community

Do you know what it takes to suc­cess­fully brand to your local com­mu­nity? The right strat­egy will make sure you are the busi­ness remem­bered when it’s time to buy. Den­nis Gal­braith takes a look at the best way to brand your dealership.

Click here to read more

Dealer Pain Points

dealer wesite Online Expectations Rising

The mar­ket changes fast. If you’re post­ing just a pic­ture or two of each vehi­cle on the used-car lot, then the mar­ket has passed you by.

Watch a video that demon­strates where the mar­ket is going.

underperforming service advisors Underperforming Service Advisors

Ser­vice advi­sors can have a huge impact on the bot­tom line if they’re trained to make orders, not just take them.

Suc­cess can depend on ask­ing the right questions.

Click to learn more.

autorepairman_1_13_2009-8_14_am Process Makes Perfect

Prac­tice makes per­fect, but even the best peo­ple will deliver spotty results unless they’re fol­low­ing a well-defined process.

In the ser­vice depart­ment, get­ting the process off to a good start is crit­i­cal to a prof­itable end­ing.

Click to learn more.

Doing It Right  

Too many brands and busi­nesses still try a scat­ter­shot approach at social media. They try to be every­where and spread their efforts too thin.

Facebook’s sur­pris­ingly strong sta­tis­tics in terms of gen­der break­down, income lev­els, and age diver­sity makes it the obvi­ous go-to mar­ket­ing platform.

Dig­ging into the data reveals more spe­cific and com­pelling rea­sons why your deal­er­ship should be active on Face­book, such as the fact that despite recent news cov­er­age about how Face­book is get­ting older, it’s still strongest in the young adult age bracket so pre­cious to many marketers.

Learn more …

Behind the Numbers  

Toy­ota is leas­ing a lot of cars, espe­cially Camrys.

Toy­ota Finan­cial Ser­vices now offers more leases and loans than any other automaker in this market.

Low-cost leases helps Toy­ota draw both younger and lower-income cus­tomers, and hav­ing such a strong cap­tive part­ner allows Toy­ota to be more aggres­sive on leasing.

Off-lease units are going to be increas­ing quite a bit soon from all the brands and will play a key role in soft­en­ing prices.

CPO has been tak­ing off in vol­ume month-over-month – and Toy­ota is sell­ing more CPO units than any other automaker, includ­ing Gen­eral Motors.

Are CPO sales pro­tect­ing Toy­ota and other OEMs from tak­ing a hit on off-lease unit sales – read all about it………

Build a Better Dealership

bad-credit-scoreWhy Should You Care About Five Subprime Auto Loan Predictions?

Just as pay­day lend­ing evolved to bet­ter meet the needs of the under­banked, so will auto lend­ing change to meet the needs of non-prime customers.

That indus­try is large, it’s grow­ing, it’s incred­i­bly frag­mented, it’s inef­fi­cient, it’s lop­sided (the house mostly wins), and it’s one of the largest yet worst con­sumer finan­cial experiences.

New tech­nol­ogy, new busi­ness mod­els and new reg­u­la­tion rep­re­sent an enor­mous oppor­tu­nity for incum­bents and entre­pre­neur­ial thinkers to cre­ate a more effi­cient and more trans­par­ent marketplace.

Here’s what we could see in five years…

Smart Thinking - Pass It On  

At Issue:

While a dif­fi­cult mar­ket forced out many used car deal­ers over the last five years, a new crop of deal­ers has recently emerged. These deal­ers are turn­ing to tech­nol­ogy to drive their busi­nesses and main­tain a com­pet­i­tive edge.

Tech­nol­ogy solu­tions can enhance a dealer’s suc­cess­ful busi­ness prac­tices by pro­vid­ing a con­sis­tent means for obtain­ing mar­ket data.

Brian Geit­ner, pres­i­dent of NextGear Cap­i­tal, shares his thoughts on greater oppor­tu­ni­ties for used car deal­ers. Drill down fur­ther for insight in the role of tech­nol­ogy in the used-car dealer mar­ket­place.

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