If you’re attending the LA Auto Show, go see Hyundai’s “Survive the Zombie Apocalypse.” While it may have been placed there for the LA Auto Show, it was right next to the Connected Car Expo display booths and sort of stole the show.
The zombie display showed altered versions of two of its popular models, with these being renamed the Hyundai Santa Fe ZSM and Veloster Turbo ZSM (ZSM stands for Zombie Survival Machine).
These anti-zombie versions offer all kinds of perks to fight off the undead – such as knife-blade wheels, dual chainsaws, a doom whistle, and a machine gun.
Hyundai’s display was started by Robert Kirmman, creator of “The Walking Dead” comic series (that inspired the hit TV series).
So what could be behind this apocalyptic marketing campaign? Here are a few of my thoughts…..