November 22, 2013
Need to Know
INDUSTRY NEWS IN THE LAST 24

chevrolet_sonic_rs22 GM Hopes Millennials Buy Into the Chevy Sonic

Gen­eral Motors is intro­duc­ing two new vari­a­tions of the Chevro­let Sonic sub­com­pact, a key vehi­cle in the automaker’s effort to reach millennials.

Find out more about what GM has in mind for this con­sumer seg­ment. [More]


Detroit Free Press
hydrogen_fuel_cell_car22 Some Automakers Question Fuel Cell Viability

Nis­san Motor Co. CEO Car­los Ghosn joins Tesla Motors CEO Elon Musk in ques­tion­ing the future of hydro­gen fuel cell auto­mo­biles as con­cepts appear at auto shows.

Find out more from Ghosn and Musk. Didn’t we hear that about EVs a few years ago? [More]


Bloomberg News
jeffreys-angelica

VIDEO: Confused On Where To Start With Reviews?

Deal­ers are under­stand­ably frus­trated at all the con­fu­sion and noise in the dealer reviews space. This expert pro­vides some areas for deal­ers to focus.

VIDEO: Collecting the Right Reviews
leslie-ryan
  Only Collect Real Reviews That Tell a Story
 

Some states are crack­ing down on faked review con­tent. Deal­ers shouldn’t ask for brief five star reviews, instead they need real reviews that tell a story.


Click here to read more
VIDEO: Good Dashboards are a Great Thing
alther-ray
  Dashboard Shows All Live Online Reputation
 

Hav­ing one place to mon­i­tor who is say­ing what about your deal­er­ship is a lux­ury that makes it easy on the eyes for nav­i­gat­ing this oth­er­wise frag­mented terrain.


Click here to watch video




Dealer Pain Points
BY NADA UNIVERSITY

magic Magic of Disappearing Profits

Magic acts are for the circus—not your deal­er­ship. Every­one knows they’re not cut­ting a woman in half but you won­der, “How did they do that?”

Do you have magi­cians mak­ing prof­its “dis­ap­pear” in the ser­vice department?

You can find out and cor­rect it.

Click here to learn more.

Bermuda trianle swallows parts profits Bermuda Triangle Swallows Parts Profits

Whether through theft, fraud or sim­ply poor prac­tices and processes, it’s easy for prof­itabil­ity to erode in the ser­vice department.

But when it hap­pens, it’s a stealth attack. No alarms blare. No one dials 9–1-1. In fact, nobody notices a thing.

Click to learn more.

Free inspections the cure for low service sales Free Inspections: The Cure for Low Service Sales

When peo­ple go to the doctor’s office, they get a free inspec­tion, which some­times results in more tests and reme­dies, and bet­ter health out­comes. Plus, the nec­es­sary addi­tional work increases the doctor’s revenue.

The same process in your ser­vice lane can increase rev­enues and cus­tomer satisfaction.

Click here to learn more.

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

Date: Wednes­day, Decem­ber 4, 2013
Time: 1:00 p.m. EDT
Pre­sen­ter: Jason For­rest, Chief Sales Offi­cer, For­rest Per­for­mance Group

Are you ready to reach your full sell­ing poten­tial, no mat­ter what mar­ket you’re in and how many urgent buy­ers walk through your door each week? You can keep repeat­ing your M.O. and wait for cir­cum­stances to tilt in your favor, or you can change your behaviors—and your results. (We rec­om­mend the latter.)

This NADA Uni­ver­sity webi­nar will reveal key sales skills and tech­niques from Jason Forrest’s book 40-Day Sales Dare for Auto Sales. Hear how cul­tural account­abil­ity makes train­ing pro­grams sus­tain­able. And find out how to elim­i­nate excuses and put your career and earn­ings into overdrive.

Reg­is­ter for this webi­nar to:

  1. Change your sell­ing beliefs, which will in turn change your sell­ing behav­iors and increase your sales results.
  2. Explode your sales career (and your income) by think­ing on, prac­tic­ing, and reflect­ing on key sales skills and techniques.
  3. Elim­i­nate excuses by focus­ing not on what you per­ceive as “impos­si­ble” in your cir­cum­stances, but rather on how you can make things possible.
 
Behind the Numbers  
MESSAGING & EVENT MARKETING

If you’re attend­ing the LA Auto Show, go see Hyundai’s “Sur­vive the Zom­bie Apoc­a­lypse.” While it may have been placed there for the LA Auto Show, it was right next to the Con­nected Car Expo dis­play booths and sort of stole the show.

The zom­bie dis­play showed altered ver­sions of two of its pop­u­lar mod­els, with these being renamed the Hyundai Santa Fe ZSM and Veloster Turbo ZSM (ZSM stands for Zom­bie Sur­vival Machine).

These anti-zombie ver­sions offer all kinds of perks to fight off the undead – such as knife-blade wheels, dual chain­saws, a doom whis­tle, and a machine gun.

Hyundai’s dis­play was started by Robert Kir­m­man, cre­ator of “The Walk­ing Dead” comic series (that inspired the hit TV series).

So what could be behind this apoc­a­lyp­tic mar­ket­ing cam­paign? Here are a few of my thoughts…..




Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

bad-credit-scoreWhy Should You Care About Five Subprime Auto Loan Predictions?

Just as pay­day lend­ing evolved to bet­ter meet the needs of the under­banked, so will auto lend­ing change to meet the needs of non-prime customers.

That indus­try is large, it’s grow­ing, it’s incred­i­bly frag­mented, it’s inef­fi­cient, it’s lop­sided (the house mostly wins), and it’s one of the largest yet worst con­sumer finan­cial experiences.

New tech­nol­ogy, new busi­ness mod­els and new reg­u­la­tion rep­re­sent an enor­mous oppor­tu­nity for incum­bents and entre­pre­neur­ial thinkers to cre­ate a more effi­cient and more trans­par­ent marketplace.

Here’s what we could see in five years…

Smart Thinking - Pass It On  
Ken Wright of Lithia Motors Shares this Success Story

The Prob­lem:

Spokane Sub­aru of Spokane, Wash­ing­ton, a Lithia Motors store, wanted to stand out among other com­peti­tors in the mar­ket with the goal of bring­ing in more customers.

Within a short period of time, John LeFriec, gen­eral man­ager of Spokane Sub­aru, decided it was time to bring in some heavy shoot­ers to get the job done.

If this deal­er­ship can make its mar­ket goal, so can your dealership!

Ken Wright, Regional Vice Pres­i­dent of Lithia Motors, shares with deal­ers the vol­ume sales suc­cess expe­ri­enced at one of their stores. Drill down fur­ther to find out how the Deal­er­Rater Cer­ti­fied Dealer pro­gram made the difference.






Dealer Resources 
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AutoTrader.com
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Thrifty Car Sales
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AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.






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