November 22, 2013
Need to Know

chevrolet_sonic_rs22 GM Hopes Millennials Buy Into the Chevy Sonic

Gen­eral Motors is intro­duc­ing two new vari­a­tions of the Chevro­let Sonic sub­com­pact, a key vehi­cle in the automaker’s effort to reach millennials.

Find out more about what GM has in mind for this con­sumer seg­ment. [More]

Detroit Free Press
hydrogen_fuel_cell_car22 Some Automakers Question Fuel Cell Viability

Nis­san Motor Co. CEO Car­los Ghosn joins Tesla Motors CEO Elon Musk in ques­tion­ing the future of hydro­gen fuel cell auto­mo­biles as con­cepts appear at auto shows.

Find out more from Ghosn and Musk. Didn’t we hear that about EVs a few years ago? [More]

Bloomberg News

VIDEO: Confused On Where To Start With Reviews?

Deal­ers are under­stand­ably frus­trated at all the con­fu­sion and noise in the dealer reviews space. This expert pro­vides some areas for deal­ers to focus.

VIDEO: Collecting the Right Reviews
  Only Collect Real Reviews That Tell a Story

Some states are crack­ing down on faked review con­tent. Deal­ers shouldn’t ask for brief five star reviews, instead they need real reviews that tell a story.

Click here to read more
VIDEO: Good Dashboards are a Great Thing
  Dashboard Shows All Live Online Reputation

Hav­ing one place to mon­i­tor who is say­ing what about your deal­er­ship is a lux­ury that makes it easy on the eyes for nav­i­gat­ing this oth­er­wise frag­mented terrain.

Click here to watch video

Dealer Pain Points

magic Magic of Disappearing Profits

Magic acts are for the circus—not your deal­er­ship. Every­one knows they’re not cut­ting a woman in half but you won­der, “How did they do that?”

Do you have magi­cians mak­ing prof­its “dis­ap­pear” in the ser­vice department?

You can find out and cor­rect it.

Click here to learn more.

Bermuda trianle swallows parts profits Bermuda Triangle Swallows Parts Profits

Whether through theft, fraud or sim­ply poor prac­tices and processes, it’s easy for prof­itabil­ity to erode in the ser­vice department.

But when it hap­pens, it’s a stealth attack. No alarms blare. No one dials 9–1-1. In fact, nobody notices a thing.

Click to learn more.

Free inspections the cure for low service sales Free Inspections: The Cure for Low Service Sales

When peo­ple go to the doctor’s office, they get a free inspec­tion, which some­times results in more tests and reme­dies, and bet­ter health out­comes. Plus, the nec­es­sary addi­tional work increases the doctor’s revenue.

The same process in your ser­vice lane can increase rev­enues and cus­tomer satisfaction.

Click here to learn more.

Doing It Right  

Date: Wednes­day, Decem­ber 4, 2013
Time: 1:00 p.m. EDT
Pre­sen­ter: Jason For­rest, Chief Sales Offi­cer, For­rest Per­for­mance Group

Are you ready to reach your full sell­ing poten­tial, no mat­ter what mar­ket you’re in and how many urgent buy­ers walk through your door each week? You can keep repeat­ing your M.O. and wait for cir­cum­stances to tilt in your favor, or you can change your behaviors—and your results. (We rec­om­mend the latter.)

This NADA Uni­ver­sity webi­nar will reveal key sales skills and tech­niques from Jason Forrest’s book 40-Day Sales Dare for Auto Sales. Hear how cul­tural account­abil­ity makes train­ing pro­grams sus­tain­able. And find out how to elim­i­nate excuses and put your career and earn­ings into overdrive.

Reg­is­ter for this webi­nar to:

  1. Change your sell­ing beliefs, which will in turn change your sell­ing behav­iors and increase your sales results.
  2. Explode your sales career (and your income) by think­ing on, prac­tic­ing, and reflect­ing on key sales skills and techniques.
  3. Elim­i­nate excuses by focus­ing not on what you per­ceive as “impos­si­ble” in your cir­cum­stances, but rather on how you can make things possible.
Behind the Numbers  

If you’re attend­ing the LA Auto Show, go see Hyundai’s “Sur­vive the Zom­bie Apoc­a­lypse.” While it may have been placed there for the LA Auto Show, it was right next to the Con­nected Car Expo dis­play booths and sort of stole the show.

The zom­bie dis­play showed altered ver­sions of two of its pop­u­lar mod­els, with these being renamed the Hyundai Santa Fe ZSM and Veloster Turbo ZSM (ZSM stands for Zom­bie Sur­vival Machine).

These anti-zombie ver­sions offer all kinds of perks to fight off the undead – such as knife-blade wheels, dual chain­saws, a doom whis­tle, and a machine gun.

Hyundai’s dis­play was started by Robert Kir­m­man, cre­ator of “The Walk­ing Dead” comic series (that inspired the hit TV series).

So what could be behind this apoc­a­lyp­tic mar­ket­ing cam­paign? Here are a few of my thoughts…..

Build a Better Dealership

bad-credit-scoreWhy Should You Care About Five Subprime Auto Loan Predictions?

Just as pay­day lend­ing evolved to bet­ter meet the needs of the under­banked, so will auto lend­ing change to meet the needs of non-prime customers.

That indus­try is large, it’s grow­ing, it’s incred­i­bly frag­mented, it’s inef­fi­cient, it’s lop­sided (the house mostly wins), and it’s one of the largest yet worst con­sumer finan­cial experiences.

New tech­nol­ogy, new busi­ness mod­els and new reg­u­la­tion rep­re­sent an enor­mous oppor­tu­nity for incum­bents and entre­pre­neur­ial thinkers to cre­ate a more effi­cient and more trans­par­ent marketplace.

Here’s what we could see in five years…

Smart Thinking - Pass It On  
Ken Wright of Lithia Motors Shares this Success Story

The Prob­lem:

Spokane Sub­aru of Spokane, Wash­ing­ton, a Lithia Motors store, wanted to stand out among other com­peti­tors in the mar­ket with the goal of bring­ing in more customers.

Within a short period of time, John LeFriec, gen­eral man­ager of Spokane Sub­aru, decided it was time to bring in some heavy shoot­ers to get the job done.

If this deal­er­ship can make its mar­ket goal, so can your dealership!

Ken Wright, Regional Vice Pres­i­dent of Lithia Motors, shares with deal­ers the vol­ume sales suc­cess expe­ri­enced at one of their stores. Drill down fur­ther to find out how the Deal­er­Rater Cer­ti­fied Dealer pro­gram made the difference.

Dealer Resources 
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