November 13, 2013
Need to Know
INDUSTRY NEWS IN THE LAST 24

ghosn_carlos22 Nissan/Renault Cut EV Sales Expectations

Nissan/Renault won’t meet Chief Car­los Ghosn’s ambi­tious goal of sell­ing 1.5 mil­lion elec­tric vehi­cles by 2016, cit­ing major obsta­cles that make it tough sailing.

Learn more about the cur­rent sales cam­paign and what the future holds. [More]


NBC News
cannon_steve_mercedes22 Mercedes-Benz Sets Impressive U.S. Goal

Luxury-car brand Mercedes-Benz is dou­bling down on expan­sion in the U.S. as part of its plan to over­take rivals BMW, Volk­swa­gen and Audi.

Find out what Mercedes-Benz USA chief Steve Can­non has in mind for the U.S. mar­ket. [More]


Wall Street Journal
jeffreys-angelica

VIDEO: Getting Good Word of Mouth into the Shopping Experience

Kel­ley Blue Book has launched Price Advi­sor, which aims to pro­vide the most trans­par­ent shop­ping process pos­si­ble. And they found that more infor­ma­tion on deal­ers — espe­cially reviews — resulted in more leads and more customers.

VIDEO: Reviews and Service
leslie-ryan
  Service Reviews Can Drive Service Revenue
 

Put a process in place that gets your cus­tomers to com­mu­ni­cate that the deal­er­ship is the best place to get repairs done, and watch your ser­vice busi­ness grow.


Click here to read more
What People Watch on Mobile
tv-on-mobile
  65% Prefer Watching Full-Length Movies on Mobile vs. Shorter Content
 

When it comes to watch­ing mobile video, 65 per­cent of con­sumers pre­fer to watch full-length movies or tele­vi­sion shows over shorter con­tent, accord­ing to a new report from Vuclip. Read the arti­cle, and watch the video.


Click here to read more




Dealer Pain Points
BY NADA UNIVERSITY

dealer wesite Online Expectations Rising

The mar­ket changes fast. If you’re post­ing just a pic­ture or two of each vehi­cle on the used-car lot, then the mar­ket has passed you by.

Watch a video that demon­strates where the mar­ket is going.

underperforming service advisors Underperforming Service Advisors

Ser­vice advi­sors can have a huge impact on the bot­tom line if they’re trained to make orders, not just take them.

Suc­cess can depend on ask­ing the right questions.

Click to learn more.

autorepairman_1_13_2009-8_14_am Process Makes Perfect

Prac­tice makes per­fect, but even the best peo­ple will deliver spotty results unless they’re fol­low­ing a well-defined process.

In the ser­vice depart­ment, get­ting the process off to a good start is crit­i­cal to a prof­itable end­ing.

Click to learn more.

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

Kel­ley Blue Book’s new car online shop­ping expe­ri­ence, fea­tur­ing an inno­v­a­tive car-pricing tool, Price Advi­sor, helps cre­ate a more qual­i­fied con­sumer through pric­ing edu­ca­tion, as well in-depth infor­ma­tion about car dealerships.

As part of this expe­ri­ence, Price Advi­sor enables deal­ers to dis­play Deal­er­Rater reviews and rat­ings to help con­sumers eval­u­ate, con­nect, and trans­act with confidence.

“The inte­gra­tion of Deal­er­Rater rat­ings and reviews within the Kel­ley Blue Book prod­uct set rein­forces our lead­er­ship posi­tion in the auto­mo­tive review space, the qual­ity and quan­tity of our con­tent, as well as how impact­ful dealer reviews are in the car buy­ing process,” said Chip Grueter, pres­i­dent at Deal­er­Rater. “It is more impor­tant and ben­e­fi­cial than ever for deal­ers to focus on gen­er­at­ing reviews on Deal­er­Rater and becom­ing a Deal­er­Rater Cer­ti­fied Dealer.”

Keep read­ing to learn about the addi­tional benefits!

 
Behind the Numbers  
USED VEHICLE VALUES

Toy­ota is leas­ing a lot of cars, espe­cially Camrys.

Toy­ota Finan­cial Ser­vices now offers more leases and loans than any other automaker in this market.

Low-cost leases helps Toy­ota draw both younger and lower-income cus­tomers, and hav­ing such a strong cap­tive part­ner allows Toy­ota to be more aggres­sive on leasing.

Off-lease units are going to be increas­ing quite a bit soon from all the brands and will play a key role in soft­en­ing prices.

CPO has been tak­ing off in vol­ume month-over-month – and Toy­ota is sell­ing more CPO units than any other automaker, includ­ing Gen­eral Motors.

Are CPO sales pro­tect­ing Toy­ota and other OEMs from tak­ing a hit on off-lease unit sales – read all about it………




Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

bad-credit-scoreWhy Should You Care About Five Subprime Auto Loan Predictions?

Just as pay­day lend­ing evolved to bet­ter meet the needs of the under­banked, so will auto lend­ing change to meet the needs of non-prime customers.

That indus­try is large, it’s grow­ing, it’s incred­i­bly frag­mented, it’s inef­fi­cient, it’s lop­sided (the house mostly wins), and it’s one of the largest yet worst con­sumer finan­cial experiences.

New tech­nol­ogy, new busi­ness mod­els and new reg­u­la­tion rep­re­sent an enor­mous oppor­tu­nity for incum­bents and entre­pre­neur­ial thinkers to cre­ate a more effi­cient and more trans­par­ent marketplace.

Here’s what we could see in five years…

Smart Thinking - Pass It On  
Learn How Cavender Toyota Recently Made the Leap

The Prob­lem:

The Caven­der fam­ily has been sell­ing and ser­vic­ing cars and trucks in San Anto­nio and South Texas for more than 70 years, but in 2012, the senior man­age­ment team at San Antonio-based Caven­der Toy­ota rec­og­nized the need to ini­ti­ate new dig­i­tal mar­ket­ing strat­egy designed to ele­vate their store from com­peti­tor to leader in the San Anto­nio market.

What Caven­der Toy­ota looked for – and found – was the best dig­i­tal mar­ket­ing strat­egy to help them in their drive to become well-positioned to help drive deal­er­ship sales. As you keep on read­ing, you will dis­cover the solu­tion they put in place, and the great results they expe­ri­ence at Caven­der. Once you’ve dis­cov­ered their secret, you’ll want to put it in place at your deal­er­ship as well!






Dealer Resources 
Autobytel
Looking for the Best Leads in the business?
DealerRater.com
Helping dealers manage their reputation.
OneCommand
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.






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