November 27, 2013
Need to Know
INDUSTRY NEWS IN THE LAST 24

nhtsa222 Fed Wants Automakers to Fast Track Safety Tech

After a brief surge last year, fed­eral data show that high­way deaths are again on a sharp decline, cer­tainly due in part to improved vehi­cle design and advanced safety hardware.

Find out more about what the NHTSA would like automak­ers to achieve. [More]


The Detroit Bureau
kbb_logo22 November Car Sales to Prosper from Black Friday

Accord­ing to Kel­ley Blue Book, new-vehicle sales will rise 3.6 per­cent year-over-year, with Gen­eral Motors set to show the great­est gain for the month.

Find out more about the Kel­ley Blue Book fore­cast for Novem­ber 2013. [More]


PR Newswire
rowe-jared-450

VIDEO: Delivering Meaningful Content

The rapidly grow­ing use of mobil­ity is caus­ing con­sumers to replace the tra­di­tional PC plat­form with their cell phone. The chal­lenge for the dealer then becomes how to deliver con­tent in mean­ing­ful way that will pro­duce a new car pur­chase experience.

BLOG: Green Auto Market
green_machine_blog_image
  A Few Pre-Turkey Day Items, Honda Wins Big at LA Auto Show
 

Gob­ble, gob­ble. Fisker Auto­mo­tive is head­ing for bank­ruptcy and the fed­eral loan mess is wrap­ping up. Tesla Motors lost a key Apple mar­ket­ing exec­u­tive. Honda stole the show in LA on the green vehi­cle side, win­ning the Green Car of the Year award for the 2014 Accord and grab­bing media atten­tion with its hydro­gen fuel cell elec­tric vehi­cle unveil­ing. Things wrap­ping up for fed­eral bailout of GM and Chrysler.

VIDEOS: NADA in Washington
nada-in-washington
  NADA is Fighting for Dealers
 

The NADA is fight­ing for deal­ers in Wash­ing­ton, D.C., on issues span­ning the spec­trum from the Estate Tax to Keep­ing Auto Loans Afford­able and Acces­si­ble to Fuel Econ­omy. Watch these great videos to learn more about what they’re doing on your behalf.





Dealer Pain Points
BY NADA UNIVERSITY

Do your allstars earn allstar pay Do Your All-Stars Earn All-Star Pay?

Every depart­ment has its chal­lenges. In ser­vice, maybe the mar­ket­ing isn’t work­ing. Maybe there are delays at the parts counter. Or maybe the techs aren’t motivated.

Pay­ing for per­for­mance can incen­tivize the ser­vice department.

Are you meet­ing or beat­ing NADA finan­cial per­for­mance guide­lines? Click here to learn more.

49-Tech-working-on-engine-1024x576 Poor Parts Profits? Here’s the Fix.

You can’t rack up prof­its in ser­vice with­out parts. But too many deal­er­ships have too many parts that are obso­lete and quickly declin­ing in value, if not almost worth­less. So the prof­its you pocket in ser­vice are lost to the hole in your pocket in parts.

What to do?

Watch this video to find out how to sew up that hole to ensure that your pocket for parts is profitable.

50-Person-with-Hamburger Time Wasters That Kill Service Profits

Do you put the ketchup on a burger before you cook it? Of course not. There’s a sequence to prepar­ing the burger and adding the fixings.

Ser­vice and parts depart­ments have their own sequence but some are out of whack. And when that hap­pens it eats into the store’s profitability.

Watch this video and we’ll show you how improve pro­duc­tiv­ity and prof­its with advice on how to ensure you’re struc­tured for success.

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

Here’s what sets AutoSaver.com pric­ing sys­tem apart from other vehi­cle appraisal products:

• AutoSaver.com’s patent-pending Value Meter dis­plays prices on an easy to use (and aes­thet­i­cally pleas­ing) dia­mond shaped meter.

• Buy­ers can quickly deter­mine if the vehi­cle they are con­sid­er­ing is priced at or below its present mar­ket value.

• The best deals will dis­play a click­able “Below Mar­ket” icon that allow poten­tial buy­ers to view a com­plete pric­ing analy­sis of the vehicle.

Who is using the AutoSaver Effec­tively? -  Red McCombs Toyota!

AutoSaver.com has added Red McCombs Toy­ota to its already impres­sive dealer net­work. Fur­ther, AutoSaver.com will pro­vide inde­pen­dent pric­ing analy­sis backed by Black Book data on the Red McCombs Toy­ota website.

Located in West San Anto­nio, Red McCombs Toy­ota car­ries approx­i­mately 200 pre-owned vehi­cles in inven­tory with nearly 60% priced below the local mar­ket prices.

“Our rela­tion­ship with McCombs enables us to try new and inno­v­a­tive ideas at the deal­er­ship level, ulti­mately improv­ing our prod­ucts and how they pos­i­tively affect the deal­er­ship”, states Derek White, Founder and CEO of AutoSaver.com.

Get the details!

 
Behind the Numbers  
AUTO SHOW

Media at the LA Auto Show saw 56 new mod­els, up from 49 pre­views from the pre­vi­ous year. That could be a decent indi­ca­tion of mar­ket recovery.

The LA Auto Show and Tokyo Motor Show com­peted for atten­tion dur­ing the same time last week. Lux­ury cars and hydro­gen fuel cell vehi­cles were the stars in Los Ange­les, and the Tokyo show was filled with far out, fan­ci­ful con­cept cars.

Con­nected Car Expo was held for the first time ever right before the LA Auto Show started up. Ford’s Jim Far­ley called on automak­ers and tech com­pa­nies to work together to bring the wide gap between tech­nolo­gies together.

On the lux­ury front, Porsche, Lin­coln, Jaguar, Mer­cedes, and Infiniti had a lot to show off.

Hyundai and Honda revealed hydro­gen fuel cell vehi­cles, and 2014 Honda Accord took the Green Car of the Year award. Find out what it was like to be at the LA Auto Show last week……..




Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

yodaDo or Do Not. There is No Try.

In busi­ness, you are what you are per­ceived to be.  Your cus­tomers not only have their own opin­ions of your busi­ness, but they can also influ­ence other poten­tial cus­tomers. How you actu­ally run your busi­ness is cer­tainly impor­tant. Just as impor­tant, how­ever, is how cus­tomers that have never stepped foot in your busi­ness per­ceive you.

Before they ever step foot into your busi­ness, many con­sumers will research it online. Every sin­gle web­site that con­tains feed­back from other con­sumers about your busi­ness will help shape their per­cep­tion. Every review they read; Every com­ment on your Face­book page; What peo­ple are say­ing about you on Twit­ter; All of these will con­tribute to form a busi­ness pro­file for these new customers.

Most busi­nesses nowa­days under­stand the impor­tance of mon­i­tor­ing com­ments and reviews for prob­lems. Some will out­source this mon­i­tor­ing. Some will do it them­selves. Regard­less of who does it, if it’s not done prop­erly, you can do more dam­age than if you had done nothing.

Most of these upset cus­tomers can be dif­fused if the sit­u­a­tion is han­dled prop­erly. And a proper and appro­pri­ate han­dling will also show poten­tial cus­tomers that you care and are pay­ing attention.

Sara Calla­han, Carter­West PR pro­vides a few sim­ple guide­lines that you should take to effec­tively com­mu­ni­cate with, and dif­fuse, angry cus­tomers online.

Smart Thinking - Pass It On  
WORKSHOPS at the NADA/ATD CONVENTION 2014

There are 159 work­shop ses­sions being offered at the con­ven­tion this year! Work­shops are led by NADA Uni­ver­sity approved experts and guar­an­tee that you will go back to your deal­er­ship with inno­v­a­tive ideas and new prac­tices. Here are sam­ples that may inter­est you:

1. Tap Into Mobile to Reach New Car Buyers

How do you build rela­tion­ships with tech­no­log­i­cally savvy, mobile buy­ers who have built a cul­ture around instant, text-based com­mu­ni­ca­tions, shop an aver­age of 18 auto­mo­tive sites in the search for a new car, and want “right now” inter­ac­tions with dealers?

In this work­shop, you will learn how mobile tech­nol­ogy appli­ca­tions are being adopted by deal­er­ships in sales, ser­vice, parts, and the busi­ness office — with sur­pris­ing effects on cus­tomer sat­is­fac­tion, employee reten­tion, com­pli­ance, and oper­a­tional processes. You will gain an under­stand­ing of cur­rent mobile trends, pri­or­i­ties for use of mobile solu­tions, and assess­ment of your dealership’s abil­ity to man­age new mobile tech­nolo­gies. You will learn spe­cific meth­ods for cre­at­ing a more-engaging cus­tomer expe­ri­ence on web­sites, mobile devices, and in mobile advertising.

Pre­sen­ters:
John Hanger, Con­tact At Once!, Alpharetta, GA;
John Reed, Domin­ion Dealer Solu­tions, Nor­folk, VA

2. Word-of-Mouth Mar­ket­ing: Get Your Brand Out There!

Gen Y’er John Moore has helped trans­form the way busi­nesses look at mar­ket­ing and brand­ing. In this work­shop he will share action­able insights into how auto deal­er­ships can fol­low the Star­bucks and Whole Food Mar­ket blue­prints to build endear­ing and endur­ing busi­nesses through brand­ing and word-of-mouth mar­ket­ing. USA Today, Best Buy, Kraft, Lit­tle Cae­sars, Proc­ter & Gam­ble, and oth­ers have all ben­e­fited from Moore’s mar­ket­ing expertise.

Pre­sen­ter:
John Moore, Brains on Fire, Greenville, SC






Dealer Resources 
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Dealer.com
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NADA University
One Source, Endless Possibilities, 24/7.




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