November 4, 2013
Need to Know

auto_2013_sales22 October Auto Sales Remain on Upward Track

Keep­ing up with sales advances in recent months, Octo­ber con­tin­ues to reflect con­sumer demand and remains on pace for the best year since 2007 among major automakers.

Get the details on the month of Octo­ber as demand recov­ers from gov­ern­ment shut­down. [More]

Bloomberg News
true_trends22 New Car Transaction Prices Rise in October

New car trends and fore­casts from True­Car, Inc. indi­cate that five automak­ers achieved record highs for their aver­age trans­ac­tion price in October.

Keep read­ing to find out which automak­ers made the mark in Octo­ber. [More]

PR Newswire

VIDEO: The Confidence to Buy

Kel­ley Blue Book lever­ages it’s name to increase a customer’s con­fi­dence to the point where they will move offline and pur­chase from a dealer.

VIDEO: Ford is Moving Forward
  The New Era of Smart Vehicles

Vehi­cles take a step into a new era as their brains evolve. Find out what Ford has been doing with part­ners to make their smart cars even smarter.

Click here to read more
VIDEO: The Hard Facts
  Exposure: Branding to Your Entire Community

Do you know what it takes to suc­cess­fully brand to your local com­mu­nity? The right strat­egy will make sure you are the busi­ness remem­bered when it’s time to buy. Den­nis Gal­braith takes a look at the best way to brand your dealership.

Click here to read more

Dealer Pain Points

Website Hits and Misses Online Listening Tools

How long would you stay in busi­ness if you dis­con­nected your phones?

Are you dis­con­nected from the “chat­ter” about your store that’s there for any­one with an Inter­net con­nec­tion to see?

Click here to see a video.

measuring right metric for success Are You Measuring the Right Metric for Success?

Every­one wants to grow their busi­ness and increase prof­itabil­ity. But are you man­ag­ing the right met­rics to achieve success?

You may need to re-think your finan­cial tar­gets in a way that revs up your bot­tom line.

Click here to learn more.

Imacon Color Scanner Online Gossip About Your Store Getting Ugly?

What’s the old say­ing about pub­lic­ity? Even bad pub­lic­ity is good, as long as you spell my name right.That may be true for Hol­ly­wood fame and mis­for­tune but that’s not the kind of rep­u­ta­tion that bodes well for long-term suc­cess in the car business.

Click here to learn to defend your online reputation.

Doing It Right  

Suc­cess­ful busi­nesses have strong worker safety and OSHA com­pli­ance pro­grams, but reg­u­la­tory changes can chal­lenge even the best deal­er­ship organizations.

Under the new OSHA Haz­ard Com­mu­ni­ca­tion Stan­dard (HAZCOM), employ­ers must pro­vide train­ing for work­ers to align with the Glob­ally Har­mo­nized Sys­tem (GHS) of Clas­si­fi­ca­tion and Label­ing of Chem­i­cals, by Decem­ber 1, 2013. 

What does this mean for your busi­ness? Are you com­pli­ant and safe?

Join Com­plí and Kris Bon­ner, Prin­ci­pal Con­sul­tant with the EH&S con­sult­ing firm EORM, for a FREE Webi­nar on Novem­ber 6th, as we dis­cuss what you will need to know to keep your deal­er­ship com­pli­ant and suc­cess­ful under the new OSHA GHS requirements.

What will you learn?

Behind the Numbers  

For deal­er­ships fol­low­ing envi­ron­men­tal sus­tain­abil­ity strate­gies, recon­di­tion­ing vehi­cles with water­borne paints has become a resource offer­ing cost and time effi­ciency and com­pli­ance with new indus­try stan­dards.  Cal­i­for­nia and Mary­land have their own rules and Vir­ginia is going in the same direction.

Jeff Cox, pres­i­dent of Myr­tle Beach, S.C..-based Col­ors on Parade, says that reg­u­la­tory com­pli­ance gets com­pa­nies to save money using water­borne auto paints and to make the process more effi­cient than it had been in the past. Some of the company’s dealer clients are using clean, water­borne paints as a sell­ing point for mar­ket­ing to car shop­pers inter­ested in green sus­tain­abil­ity issues. It’s also become a cost effec­tive strat­egy for dealer management.

Learn more about the busi­ness oppor­tu­nity and com­mu­nity ser­vice poten­tial of green recon­di­tion­ing paint…….

Build a Better Dealership

multiple_ev_charging22Patent Filed for a Unique Charging Station

Car Charg­ing Group, Inc. has filed an appli­ca­tion to patent an inno­v­a­tive EV charg­ing sta­tion that vastly improves the charg­ing process for EV drivers.

Be sure to read more about a prod­uct that could be on the mar­ket soon. [More]

multi_point_inspection22How to Build Trust Between Your Employees and Customers

At Issue:

Trust is crit­i­cal to any suc­cess­ful inter­ac­tion between peo­ple, so it would stand to rea­son that hav­ing your cus­tomers trust your deal­er­ship and its employ­ees is vital to run­ning a suc­cess­ful Ser­vice Depart­ment. So the ques­tion is: How do you build and main­tain trust?

Con­sis­tency is the Key to Build­ing Cus­tomer Trust

Above and beyond the most com­mon trust-building blocks is the idea of pro­vid­ing your cus­tomers with a proper under­stand­ing of the vehicle’s con­di­tion. Drill down fur­ther to find out how to pro­vide the most thor­ough and accu­rate inspec­tion.

Smart Thinking - Pass It On  

The Issue:

With 63 per­cent of new vehi­cle pur­chasers begin­ning their search with a spe­cific brand in mind, but only 20 per­cent pur­chas­ing the vehi­cle they first researched online, it’s clear that brand con­sid­er­a­tion can be won or lost at any point through­out this loop.

By har­ness­ing the unique insights and immer­sive, per­sonal expe­ri­ences afforded by dig­i­tal brand-building, auto mar­keters can adapt for greater sales and long-term loyalty.

We live in the age of engage­ment. Not only the auto indus­try but each indi­vid­ual deal­er­ship is affected by dig­i­tal mar­ket­ing and the new impor­tance placed on organic search. Drill down fur­ther for tips on keep­ing on top with organic search results at your dealership.

Driverless Driving  

At Issue:

At the moment, there are two par­al­lel roads to dri­ver­less dri­ving. One involves automak­ers and parts sup­pli­ers work­ing on incre­men­tal advances in advanced dri­ver assis­tance sys­tems (ADAS) that could even­tu­ally fuse into an autonomous sys­tem. This road includes human-machine inter­faces (HMIs) that are situation-aware and thus able to auto­mat­i­cally adapt to dri­ving conditions.

The other road heads straight to a self-driving vehi­cle, with sup­pli­ers work­ing on com­plete autonomous dri­ving sys­tems they hope to sell to automak­ers or even end users. At the moment, the auto indus­try is at a cross­roads since ADAS makes it clear that we’re halfway there already.

No Longer the Stuff of Sci­ence Fic­tion – Your car may be a safer dri­ver than you are!

No longer a ques­tion of ‘if,’ but rather ‘when, shines the spot­light on autonomous vehi­cles as the experts gather in Las Vegas for the Inter­na­tional Con­sumer Elec­tron­ics Show. Drill down fur­ther for high­lights of what will be dis­cussed and how it affects automak­ers and their dealers.

Dealer Resources 
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