November 12, 2013
Need to Know

borrego_dierdre22 J.D. Power Expert Highlights Marketing Sales Trends

The future isn’t nec­es­sar­ily about sales growth, accord­ing to Dier­dre Bor­rego, VP of U.S. Client Ser­vices, speak­ing at the J.D. Power Auto­mo­tive Mar­ket­ing Round­table in Las Vegas.

Find out more about the fun­da­men­tals that will be dri­ving strong vehi­cle demand. [More]

J.D. Power blog
honda_fcev222 Honda Puts FCEV on Floor of L.A. Auto Show

Honda Motors has released a sketch of the Honda FCEV Con­cept in advance of its debut at the 2013 Los Ange­les Auto Show sched­uled to begin on Novem­ber 20.

Find out more about Honda’s vision of advanced alter­na­tive fuels of the future. [More]


FUEL: An Online Community of Dealer Learning

Stay in touch with 20 Group class­mates and share impor­tant learn­ing on NADA University’s new online social community.

VIDEO: Holidays, Goodwill, and Sales
  Creating Goodwill Through Community Outreach

The hol­i­day sea­son is upon us, and it’s time for deal­ers to plan their end-of-year strate­gies. Com­mu­nity out­reach pro­grams are often a good place to start.

Click here to read more
VIDEO: A Few Words from David Westcott
  NADA Chairman Speaks to Detroit Auto Press on CFPB

NADA Chair­man David West­cott deliv­ered a major speech to Detroit’s Auto­mo­tive Press Asso­ci­a­tion, dis­cussing the Con­sumer Finan­cial Pro­tec­tion Bureau (CFPB) and the essen­tial ser­vices pro­vided by fran­chised auto dealers.

Click here to read more

Dealer Pain Points

hire wire act The High Wire Act — In Parts

Run­ning a parts depart­ment is a lot like per­form­ing a high-wire act. A slip-up on the high wire can be deadly. Slip­ping up in parts will kill your profits.

You need bal­ance — enough of the right parts to meet demand while avoid­ing over­stock issues that can crimp cash flow.

Click to learn more.

top secret Are You the Best-Kept Secret in Town?

The aver­age con­sumer thinks deal­er­ship ser­vices cost more, and that’s usu­ally not true. You’re com­pet­i­tive in a vari­ety of ser­vices but there’s no reward for keep­ing it a secret.

Take steps to improve ser­vice sales.

Click here to learn more.

Hide and Seek Hide and Seek: A Costly Game

Hide and seek is fun when you’re a kid. But it’s no fun and a costly “game” when a part you need is not where it’s sup­posed to be and you’re wast­ing time (read money) look­ing for it. It’s a sign of a sys­tem breakdown.

You need to know how to main­tain inven­tory integrity.

Click here to learn more.

Doing It Right  

NADA ACADEMY Accept­ing Appli­ca­tions for New Classes!

DCA: Jan 6 2014, Feb 10 2014
GDM: Jan 13 2014, Feb 17 2014
ATD Truck Dealer Acad­emy: Mar 3 2014

Spe­cial Ops train­ing pro­grams allow depart­ment man­agers to attend indi­vid­ual weeks of the Academy.

Hone skills spe­cific to your needs in:

• Finan­cial Man­age­ment
• Fixed Oper­a­tions 1 (Parts)
 Fixed Oper­a­tions 2 (Ser­vice)
 Vari­able Ops I – Dig­i­tal mar­ket­ing, inven­tory con­trol, show­room traf­fic pro­ce­dures, new– and used-car sales
• Vari­able Ops II – Pay plans; leas­ing; F&I; new– and used-car sales; hir­ing, devel­op­ing and retain­ing sales staff; expense con­trols; ROI

Go to to down­load sched­ules and appli­ca­tions for all pro­grams, or call 800.557.6232 for dates and availability.

Learn more about NADA 20 Group and upcom­ing Webi­nars!

Beyond Plug-Ins  

Plug-in vehi­cles may not be the option of choice as automak­ers strive to com­ply with fuel econ­omy reg­u­la­tions set to kick in dur­ing 2025, as more alter­na­tives arrive.

The Obama Admin­is­tra­tion tried to make EVs the favorite, but it may not hold up. [More]

Build a Better Dealership

bad-credit-scoreWhy Should You Care About Five Subprime Auto Loan Predictions?

Just as pay­day lend­ing evolved to bet­ter meet the needs of the under­banked, so will auto lend­ing change to meet the needs of non-prime customers.

That indus­try is large, it’s grow­ing, it’s incred­i­bly frag­mented, it’s inef­fi­cient, it’s lop­sided (the house mostly wins), and it’s one of the largest yet worst con­sumer finan­cial experiences.

New tech­nol­ogy, new busi­ness mod­els and new reg­u­la­tion rep­re­sent an enor­mous oppor­tu­nity for incum­bents and entre­pre­neur­ial thinkers to cre­ate a more effi­cient and more trans­par­ent marketplace.

Here’s what we could see in five years…

Smart Thinking - Pass It On  

The Sit­u­a­tion:

Not all employ­ers are cov­ered by the Fam­ily and Med­ical Leave Act. But deal­er­ships with 50 or more employ­ees – whether full or part-time – must com­ply with the FMLA. So that, if you have mul­ti­ple stores within a 75-mile radius, the law applies to all your rooftops if the total num­ber of employ­ees is 50 or more.

Are Your Employ­ees Cov­ered Under the FMLA?

Dou­glas Green­haus, NADA Legal and Reg­u­la­tory Affairs’ Chief Reg­u­la­tory Coun­sel for Envi­ron­ment, Health and Safety, shares infor­ma­tion on the Fam­ily Med­ical and Leave Act as it applies to deal­ers. Drill down fur­ther to get the details on your deal­er­ship and this impor­tant labor law.

Dealer Resources 
Looking for the Best Leads in the business?
Helping dealers manage their reputation.
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
Partnering with alone gives your inventory unparalleled online exposure.
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.

If you find that you received this newsletter by mistake or wish to unsubscribe to this publication, please click here to unsubscribe from the mailing list.

ADVERTISE WITH US - Contact AIN Media Publisher Chuck Parker at or (310) 265-2225 to learn more.