November 1, 2013
Need to Know
INDUSTRY NEWS IN THE LAST 24

chrysler_group_llc22 Auto Sales Up in October – Despite Shutdown

Chrysler reports 11 per­cent rise in Octo­ber sales, and all esti­mates indi­cate auto indus­try sales rose over­all in Octo­ber at about 13 per­cent – not all com­pa­nies have reported as of publication.

Get more details on Chrysler Group sales in the month of Octo­ber. [More]


Detroit Free Press
volkswagen_logo22 Volkswagen Falls Short of U.S. Sales Goals

Two years after Volk­swa­gen AG kicked off its lat­est push to become more than an also-ran in the U.S. car mar­ket, Detroit automak­ers are hit­ting back hard.

Find out why VW’s push to become No. 1 remains elu­sive. [More]


Bloomberg News
spinella-450

Counting Retail vs. Fleet Sales

Ever won­der how CNW Research deter­mines fleet and com­mer­cial unit sale num­bers that are dif­fer­ent than what most ana­lysts and OEMs are count­ing? Here’s the story from Art Spinella.

VIDEO: It's All About Reputation
wagoner-tara-aug2013
  Show Off Your Good Reputation
 

Deal­ers can make a good impres­sion on cur­rent and poten­tial buy­ers by deliv­er­ing good ser­vice — and by show­ing off their good deeds.


Click here to read more
BLOG: Green Auto Market
green_machine_blog_image
  Zero Emission Vehicles, and Rethinking AltCar Expo
 

Are California’s zero emis­sion vehi­cle tar­gets too high to hit? Not accord­ing to seven other states that met with California’s gov­er­nor in Sacra­mento last week and com­mit­ted to mak­ing it hap­pen. One of the part­ners who orga­nizes Alt­Car Expo in Santa Mon­ica, CA, has a dif­fer­ent per­spec­tive on what con­sti­tutes a suc­cess­ful com­mu­nity event than what was writ­ten about recently in Green Auto Mar­ket. Tesla CEO Elon Musk got a lot more media cov­er­age for call­ing fuel cell tech­nolo­gies ‘bullsh#t’ Here’s the lat­est on hydro­gen fuel cell vehicles.


Click here to read more




Dealer Pain Points
BY NADA UNIVERSITY

really old inventory ROI: Really Old Inventory or Return On Investment?

What does a deal­er­ship have in com­mon with the pro­duce sec­tion of a super­mar­ket? Both want only fresh inventory.

Click here for a video where you’ll learn how to improve the pace of the “turn” of your used inven­tory and your return on invest­ment at the same time.

Website Hits and Misses Boosting Online Success

Your store man­agers and employ­ees know how to han­dle “ups” on the lot. They’ve been doing it for years. There’s a sys­tem. And if it didn’t work you’d be out of busi­ness by now. But what about the “ups” who visit your vir­tual store on the Internet?

Click here to see a video on boost­ing your online success.

Cash Clot How to Stock Used Vehicles Customers Want

Chances are you have some­one on staff who fan­cies him­self a used car expert. He’s been a val­ued employee. He’s been around forever.

The dig­i­tal rev­o­lu­tion has changed how the game is played. Ignore the new rules at your own peril.

Click here to learn more.

Behind the Numbers  
USED VEHICLE VALUES

In this week’s Used Car Mar­ket Reports……

For the edi­to­r­ial team at Black Book, and for remar­ket­ing pro­fes­sion­als they’re talk­ing to, the level of declin­ing activ­ity at auc­tions kind of caught peo­ple off guard. It looks like there will be an adjust­ment in the floors to get things mov­ing a lit­tle faster.

NADA is focused on com­mer­cial and pas­sen­ger vehi­cles – with Chris Visser and the NADA Com­mer­cial Vehi­cle Mar­ket Update and Jonathan Banks with a video recap of the lat­est NADA Used Car Guide.

Retail sleeper trac­tor pric­ing came back with a roar in August, the high­est ever seen. August makes for the fifth month in 2013 to set a new record.

The con­struc­tion seg­ment seems to be show­ing signs of recov­ery. The newest used trucks show­ing two months of upward move­ment and strong pricing.

Jonathan Banks says that September’s num­bers are not what they appear to be.

Check out the lat­est remar­ket­ing trends from indus­try experts……

 
Good Advice for OEMs  
HOW OEMs CAN STAY AHEAD

The Boston Con­sult­ing Group issues a report pro­ject­ing that automak­ers must reach beyond the cur­rent regional clus­ters if they want to remain on top in global sales.

Find out more about the report’s pro­jec­tion look­ing ‘Beyond BRIC’. [More]




Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

ford_pickups22Ford’s Pickup Truck Production Drop Affects 2014 Earnings

Ford Motor Co. would like to main­tain its record North Amer­ica earn­ings next year, but a drop in large pickup truck out­put could set the automaker’s profit level back somewhat.

Find out more about the place large pick­ups play in automaker mar­gin of profit. [More]

dos and dontsCombating the Top Mistakes of Automotive Marketing

Sit­u­a­tion:

Con­sumer behav­ior and the pur­chase process have intro­duced changes to auto­mo­tive mar­ket­ing and media attri­bu­tion, but deal­er­ships are look­ing at old met­rics in old ways, accord­ing to Cars.com.

Fol­low­ing these 7 “dig­i­tal sins” could mean a dealer is wast­ing media dol­lars and elim­i­nat­ing adver­tis­ing options that could help influ­ence shoppers.

Solu­tion:

Cars.com aims to posi­tion deal­ers to reach the right audi­ence, build aware­ness, drive con­sid­er­a­tion and ulti­mately improve con­ver­sion rates.

Cars.com Train­ers, Ed Woelfle and Jack Sim­mons, work together to high­light seven com­mon mea­sure­ment chal­lenges, and pro­vide tips to align processes and media buy­ing deci­sions with the behav­iors of today’s car shop­per in a webi­nar titled “The Seven Dig­i­tal Sins of Attri­bu­tion”.

Webi­nar reg­is­tra­tion is free. Read on!

Smart Thinking - Pass It On  
CHUBBY FREDERICK OFFERS ADVICE ON AVOIDING SELLING FAILURE

The Sit­u­a­tion:

Top shops have a major rea­son that they are top shops. They stopped try­ing to sell their cus­tomers and now they have con­ver­sa­tions with them – rec­og­niz­ing that the idea that you’re really doing the cus­tomers a favor by giv­ing “fast” cus­tomer ser­vice is the begin­ning of the end.

Chubby Fred­er­ick, CEO of the Auto­mo­tive Train­ing Insti­tute, advises Ser­vice Depart­ments on deal­ing effec­tively with cus­tomers to keep them sat­is­fied with the ser­vice and still sell more main­te­nance and after­mar­ket prod­ucts. Read on to explore the top causes behind the fail­ure to sell, and what your Ser­vice Advi­sors should be doing to stop sell­ing and get your cus­tomers to buy!

 
The Mobile World  
MOBILITY CHANGES THE ROAD AHEAD

The Back­ground:

The auto­mo­tive sec­tor, like the rest of the world, is rapidly embrac­ing the con­nected, on-the-move free­dom of mobil­ity. Many believe the world reached a mobil­ity inflec­tion point in late 2010 when the global ship­ment of smart­phones and tablets first exceeded the sales of desk­top and note­book per­sonal computers.

Where do you stand with your cus­tomers on mobile technology?

Your cus­tomers are increas­ingly more con­nected, and they expect a con­nected dri­ving expe­ri­ence that includes dealer sup­port ser­vices. Keep read­ing to find out how you can attract more cus­tomers by includ­ing dig­i­tal pro­mo­tions, after-sale sup­port, ser­vice, main­te­nance, and acces­sories sales.










Dealer Resources 
Autobytel
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DealerRater.com
Helping dealers manage their reputation.
OneCommand
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.






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