November 1, 2013
Need to Know

chrysler_group_llc22 Auto Sales Up in October – Despite Shutdown

Chrysler reports 11 per­cent rise in Octo­ber sales, and all esti­mates indi­cate auto indus­try sales rose over­all in Octo­ber at about 13 per­cent – not all com­pa­nies have reported as of publication.

Get more details on Chrysler Group sales in the month of Octo­ber. [More]

Detroit Free Press
volkswagen_logo22 Volkswagen Falls Short of U.S. Sales Goals

Two years after Volk­swa­gen AG kicked off its lat­est push to become more than an also-ran in the U.S. car mar­ket, Detroit automak­ers are hit­ting back hard.

Find out why VW’s push to become No. 1 remains elu­sive. [More]

Bloomberg News

Counting Retail vs. Fleet Sales

Ever won­der how CNW Research deter­mines fleet and com­mer­cial unit sale num­bers that are dif­fer­ent than what most ana­lysts and OEMs are count­ing? Here’s the story from Art Spinella.

VIDEO: It's All About Reputation
  Show Off Your Good Reputation

Deal­ers can make a good impres­sion on cur­rent and poten­tial buy­ers by deliv­er­ing good ser­vice — and by show­ing off their good deeds.

Click here to read more
BLOG: Green Auto Market
  Zero Emission Vehicles, and Rethinking AltCar Expo

Are California’s zero emis­sion vehi­cle tar­gets too high to hit? Not accord­ing to seven other states that met with California’s gov­er­nor in Sacra­mento last week and com­mit­ted to mak­ing it hap­pen. One of the part­ners who orga­nizes Alt­Car Expo in Santa Mon­ica, CA, has a dif­fer­ent per­spec­tive on what con­sti­tutes a suc­cess­ful com­mu­nity event than what was writ­ten about recently in Green Auto Mar­ket. Tesla CEO Elon Musk got a lot more media cov­er­age for call­ing fuel cell tech­nolo­gies ‘bullsh#t’ Here’s the lat­est on hydro­gen fuel cell vehicles.

Click here to read more

Dealer Pain Points

really old inventory ROI: Really Old Inventory or Return On Investment?

What does a deal­er­ship have in com­mon with the pro­duce sec­tion of a super­mar­ket? Both want only fresh inventory.

Click here for a video where you’ll learn how to improve the pace of the “turn” of your used inven­tory and your return on invest­ment at the same time.

Website Hits and Misses Boosting Online Success

Your store man­agers and employ­ees know how to han­dle “ups” on the lot. They’ve been doing it for years. There’s a sys­tem. And if it didn’t work you’d be out of busi­ness by now. But what about the “ups” who visit your vir­tual store on the Internet?

Click here to see a video on boost­ing your online success.

Cash Clot How to Stock Used Vehicles Customers Want

Chances are you have some­one on staff who fan­cies him­self a used car expert. He’s been a val­ued employee. He’s been around forever.

The dig­i­tal rev­o­lu­tion has changed how the game is played. Ignore the new rules at your own peril.

Click here to learn more.

Behind the Numbers  

In this week’s Used Car Mar­ket Reports……

For the edi­to­r­ial team at Black Book, and for remar­ket­ing pro­fes­sion­als they’re talk­ing to, the level of declin­ing activ­ity at auc­tions kind of caught peo­ple off guard. It looks like there will be an adjust­ment in the floors to get things mov­ing a lit­tle faster.

NADA is focused on com­mer­cial and pas­sen­ger vehi­cles – with Chris Visser and the NADA Com­mer­cial Vehi­cle Mar­ket Update and Jonathan Banks with a video recap of the lat­est NADA Used Car Guide.

Retail sleeper trac­tor pric­ing came back with a roar in August, the high­est ever seen. August makes for the fifth month in 2013 to set a new record.

The con­struc­tion seg­ment seems to be show­ing signs of recov­ery. The newest used trucks show­ing two months of upward move­ment and strong pricing.

Jonathan Banks says that September’s num­bers are not what they appear to be.

Check out the lat­est remar­ket­ing trends from indus­try experts……

Good Advice for OEMs  

The Boston Con­sult­ing Group issues a report pro­ject­ing that automak­ers must reach beyond the cur­rent regional clus­ters if they want to remain on top in global sales.

Find out more about the report’s pro­jec­tion look­ing ‘Beyond BRIC’. [More]

Build a Better Dealership

ford_pickups22Ford’s Pickup Truck Production Drop Affects 2014 Earnings

Ford Motor Co. would like to main­tain its record North Amer­ica earn­ings next year, but a drop in large pickup truck out­put could set the automaker’s profit level back somewhat.

Find out more about the place large pick­ups play in automaker mar­gin of profit. [More]

dos and dontsCombating the Top Mistakes of Automotive Marketing


Con­sumer behav­ior and the pur­chase process have intro­duced changes to auto­mo­tive mar­ket­ing and media attri­bu­tion, but deal­er­ships are look­ing at old met­rics in old ways, accord­ing to

Fol­low­ing these 7 “dig­i­tal sins” could mean a dealer is wast­ing media dol­lars and elim­i­nat­ing adver­tis­ing options that could help influ­ence shoppers.

Solu­tion: aims to posi­tion deal­ers to reach the right audi­ence, build aware­ness, drive con­sid­er­a­tion and ulti­mately improve con­ver­sion rates. Train­ers, Ed Woelfle and Jack Sim­mons, work together to high­light seven com­mon mea­sure­ment chal­lenges, and pro­vide tips to align processes and media buy­ing deci­sions with the behav­iors of today’s car shop­per in a webi­nar titled “The Seven Dig­i­tal Sins of Attri­bu­tion”.

Webi­nar reg­is­tra­tion is free. Read on!

Smart Thinking - Pass It On  

The Sit­u­a­tion:

Top shops have a major rea­son that they are top shops. They stopped try­ing to sell their cus­tomers and now they have con­ver­sa­tions with them – rec­og­niz­ing that the idea that you’re really doing the cus­tomers a favor by giv­ing “fast” cus­tomer ser­vice is the begin­ning of the end.

Chubby Fred­er­ick, CEO of the Auto­mo­tive Train­ing Insti­tute, advises Ser­vice Depart­ments on deal­ing effec­tively with cus­tomers to keep them sat­is­fied with the ser­vice and still sell more main­te­nance and after­mar­ket prod­ucts. Read on to explore the top causes behind the fail­ure to sell, and what your Ser­vice Advi­sors should be doing to stop sell­ing and get your cus­tomers to buy!

The Mobile World  

The Back­ground:

The auto­mo­tive sec­tor, like the rest of the world, is rapidly embrac­ing the con­nected, on-the-move free­dom of mobil­ity. Many believe the world reached a mobil­ity inflec­tion point in late 2010 when the global ship­ment of smart­phones and tablets first exceeded the sales of desk­top and note­book per­sonal computers.

Where do you stand with your cus­tomers on mobile technology?

Your cus­tomers are increas­ingly more con­nected, and they expect a con­nected dri­ving expe­ri­ence that includes dealer sup­port ser­vices. Keep read­ing to find out how you can attract more cus­tomers by includ­ing dig­i­tal pro­mo­tions, after-sale sup­port, ser­vice, main­te­nance, and acces­sories sales.

Dealer Resources 
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vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
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