There are 159 workshop sessions being offered at the convention this year! Workshops are led by NADA University approved experts and guarantee that you will go back to your dealership with innovative ideas and new practices. Here are samples that may interest you:
1. Ladies and Gentlemen: Meet Your Customer
Not all car shoppers are created equal! The AutoTrader presenter will identify 6 different types of car shoppers and demonstrate how dealers who deliver tailored shopping experiences – combined with appropriate triggers, online merchandising, and communication – can create game-changing shopper engagement, ultimately leading to sales.
Alan Smith, AutoTrader.com, Atlanta, GA
2. Online Reviews Drive Sales and Service
You need an online reputation that enhances the public’s opinion of your dealership and its employees, which in turn will drive more sales. Dealers capitalizing on their reputation have put a strong offense in place when it comes to online reviews and instilled a review-based culture across sales and service departments. Relying on actual dealership examples and real-life experiences, the DealerRater presenter will highlight various dealer techniques, tools, and integrated marketing approaches for ensuring reputation ROI for both your dealership and employees.
Heather MacKinnon, DealerRater, Waltham, MA
Jeff King, Bozard Ford Lincoln, St. Augustine, FL