December 20, 2013
Top News Rewind
THE AUTOMOTIVE WEEK IN REVIEW

auto-dealership The Week’s Top Automotive News — Dec. 20, 2013

Sales­peo­ple Using Tablets Gain High­est Cus­tomer Satisfaction

  • Cus­tomer sat­is­fac­tion high­est when auto sales­per­son is using tablet
  • Helps main­tain con­sis­tency in the sales process & pro­vide information

Auto Loan Debt is Now at Record Levels

  • Car buy­ers rack­ing up auto loan debt to finance vehi­cle purchases
  • Aver­age auto loan bal­ance will about $18K per bor­rower in 2014
  • Con­sumer have fewer finan­cial options so going to straight loans

Cold Weather Cre­ates High Demand for SUVs, Trucks

  • SUVs and trucks are scarce in cold areas
  • Boston & Chicago have high demand for SUVs

U.S. Eco­nomic Growth to be Solid in 2014

  • U.S. Econ­omy poised for strong job growth in 2014
  • Econ­omy pro­jected to increase 3% next year

NHTSA Head Leav­ing Over Ques­tion­able Rule Mak­ing & Tesla Fires

  • Top guy Strick­land is resign­ing over unre­solved issues
  • Many open cases; issues never seem to get resolved

Be the Smartest Per­son in the Room: get more in-depth (but still fast) run­down of the above-mentioned sto­ries RIGHT HERE.


leslie-ryan-450

VIDEO: The Best Defense Against 'Stealership'

Inde­pen­dent repair facil­i­ties are work­ing to cre­ate a false sense that deal­er­ship ser­vice depart­ments are out to rip cus­tomers off. Your best defense? Get­ting your cus­tomers to tell them it’s not true.

VIDEO: Smart Marketing
jeffreys-angelica
  Reputation Management Isn’t Rocket Science
 

Pay­ing atten­tion to your rep­u­ta­tion online is just as impor­tant as pay­ing atten­tion to it offline. And pos­i­tive feed­back from con­sumers is a smart way for your deal­er­ship to mar­ket itself.

VIDEO: Must-See Workshop at NADA
heather-nada-workshop
  Online Reviews Drive Sales and Service
 

Heather MacK­in­non, Vice Pres­i­dent of National Accounts at Deal­er­Rater invites you to attend her joint pre­sen­ta­tion with Jeff King, GM at Bozard Ford Lin­coln at NADA 2014. MacK­in­non and King will present a NADA work­shop enti­tled, “Online Reviews Drive Sales and Service.”





Dealer Pain Points
BY NADA UNIVERSITY

pp35_babies Family Leave is for More Than Childbirth

If you thought the Fam­ily Med­ical Leave Act is just for employ­ees who are going to have a baby, think again.

NADA Uni­ver­sity has a course on the sub­ject, and you can click for a video that briefly cov­ers your responsibilities.

Crook Insider Crime: How to Handcuff a Crook

A “trust but ver­ify” pol­icy with employ­ees at your deal­er­ship may save you a lot of money and headaches when it comes to a uniquely Amer­i­can phrase: The Five Fin­ger Dis­count. Act now before the police string up the yel­low crime scene tape at your store.

Click here to learn more.

mechanic Boosting Service Profitability

You ser­vice the vehi­cles you sell. Every­body gets that. But you have the best trained ser­vice tech­ni­cians in town. They can fix any­thing. Why not let them?

Click here to see a video that show­cases a deal­er­ship that uti­lizes its ser­vice techs tal­ent to the max.

Awards and Accolades  
WANT TO BE DEALER OF THE YEAR?

Deal­er­Rater is mak­ing changes to its Dealer of the Year Award Pro­gram for the 2015 awards.    This highly com­pet­i­tive annual award pro­gram rec­og­nizes a select group of car deal­er­ships in the United States and Canada for out­stand­ing cus­tomer sat­is­fac­tion as expressed through con­sumer reviews posted on DealerRater’s web site for the pre­vi­ous cal­en­dar year.

The cri­te­ria for the 2015 Deal­er­Rater® Dealer of the Year Award Pro­gram will include the following:

  • Aver­age min­i­mum star rat­ing of 4.0 on Deal­er­Rater (cal­cu­lated quar­terly); with 5.0 as the high­est pos­si­ble rating
  • Min­i­mum of 25 reviews on Deal­er­Rater for the 2014 cal­en­dar year
  • At least one review on Deal­er­Rater per quar­ter dur­ing the 2014 cal­en­dar year

“With the planned changes to the 2015 pro­gram, we expect more deal­ers to become eli­gi­ble for the Dealer of the Year Awards,” said Chip Grueter, pres­i­dent at Deal­er­Rater.  “Hav­ing zero reviews in one par­tic­u­lar month will no longer put a deal­er­ship out of the run­ning as they will be able to make up for that zero score dur­ing the quar­ter. We look for­ward to an inten­si­fied com­pe­ti­tion next year.”

READ MORE

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

auto_dealerships22Dealer Alert: OEMs Making Management, Design, Pricing & Product Moves

Here is the Sit­u­a­tion as seen by your Dealer Digest Daily Press Corps:

Pickup up the Busi­ness sec­tion of the WSJ, Finan­cial Times, your strug­gling home town news­pa­per, or even Auto­mo­tive News– or go online –and you will see arti­cles and announce­ments in almost every daily issue about an OEM mak­ing some major change in some as aspect of their mar­ket pres­ence or orga­ni­za­tional structure..

Some Exam­ples of head­lines and fea­tured arti­cles in just the last week:

  • Nis­san Pins Hopes on a Man­age­ment Trio
  • Daim­ler Open to China Stake Sale
  • Mar­chionne Gains Room to Maneuver
  • VW Poised to rein in costs after sales growth stalls
  • Rolls-Royce & Mini Look into Mak­ing SUVs
  • Hyundai Bets on Gen­e­sis in Lux­ury Path

 
What does this mean to you & your deal­er­ship? READ MORE about how all these news devel­op­ments might impact your deal­er­ship, its sales, and prof­its – and maybe your job.

Smart Thinking - Pass It On  
REMARKETING TRENDS

If you’re won­der­ing about our weekly newslet­ter Used Car Mar­ket Reports being on hia­tus – yes, it is com­ing back. And there are few changes to design being made…..

You’ll still find the lat­est mar­ket reports and video inter­views. In the right col­umn, you’re going to see some changes in the design and con­tent with a lot more analy­sis of the big pic­ture – what’s going on in fore­casts and what’s behind all of it.

Remar­ket­ing is going through big changes these days, and it’s crit­i­cal to stay up on the broad hori­zon and tech­nol­ogy changes being integrated.

Leas­ing is a hot topic, as is sal­vage titles and how to effec­tively remar­ket these high tech cars loaded with gadgets.

Here’s some of the top­ics you can expect to read about – and see charts, videos, and info­graph­ics on…..






Dealer Resources 
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AutoUSA
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vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.




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