December 17, 2013
Need to Know

auto-dealership Today’s News in Context — Dec. 17, 2013

North­wood Econ­o­mist says Autos, Man­u­fac­tur­ing & Hous­ing Show Promise

  • U.S. eco­nomic recov­ery appears to be pick­ing up steam
  • Novem­ber U.S. auto sales rose 8.9%

Global Ad Growth Fore­casted to be 6.5% in 2014

  • Two lead­ing agen­cies see ad growth from 5–6.5%
  • Level of ad spend­ing will exceed $500 M globally

Swift Online Con­sumer Reviews Bet­ter than CSI Surveys

  • Faster feed­back enables deal­ers to trou­bleshoot faster
  • Con­sumers rely­ing more on online reviews

U.S. Eco­nomic Growth to be Solid in 2014

  • U.S. Econ­omy poised for strong job growth in 2014
  • Econ­omy pro­jected to increase 3% next year

BRIC Car Mar­ket Stalls in 2013

  • Car sales set to drop in 3 major countries
  • Sales to be down in Rus­sia, India, Brazil

For­eign Cars Ignite China Car Market

  • Ford, Hyundai, & VW gain sig­nif­i­cant mar­ket share
  • Pas­sen­ger vehi­cle sales up 15% for Jan­u­ary to November

Be the Smartest Per­son in the Room: get more in-depth (but still fast) run­down of the above-mentioned sto­ries RIGHT HERE.


VIDEO: Millennial Buying Habits are Shaped by Today's Events

Deal­ers need to under­stand mil­len­ni­als, and to reach them where they are. Smart use of social media is a good place to start.

VIDEO: Is Your Holiday Strategy in Place?
  Creating Goodwill Through Community Outreach

The hol­i­day sea­son is upon us, and it’s time for deal­ers to plan their end-of-year strate­gies. Com­mu­nity out­reach pro­grams are often a good place to start.

VIDEO: Where Millennials are Coming From
  Edmunds: Millennials Shaped by Economy, Family

As deal­ers reach out to mil­len­ni­als, it’s impor­tant to know that their buy­ing habits are being shaped by the cur­rent state of the econ­omy and rela­tion­ships within their fam­ily if they’re liv­ing at home.

Dealer Pain Points

pp35_babies Family Leave is for More Than Childbirth

If you thought the Fam­ily Med­ical Leave Act is just for employ­ees who are going to have a baby, think again.

NADA Uni­ver­sity has a course on the sub­ject, and you can click for a video that briefly cov­ers your responsibilities.

Crook Insider Crime: How to Handcuff a Crook

A “trust but ver­ify” pol­icy with employ­ees at your deal­er­ship may save you a lot of money and headaches when it comes to a uniquely Amer­i­can phrase: The Five Fin­ger Dis­count. Act now before the police string up the yel­low crime scene tape at your store.

Click here to learn more.

mechanic Boosting Service Profitability

You ser­vice the vehi­cles you sell. Every­body gets that. But you have the best trained ser­vice tech­ni­cians in town. They can fix any­thing. Why not let them?

Click here to see a video that show­cases a deal­er­ship that uti­lizes its ser­vice techs tal­ent to the max.

Doing It Right  

The Sit­u­a­tion for Deal­ers: Prin­ci­pals & Gen­eral Man­agers are real­iz­ing that it is now pos­si­ble to gen­er­ate increased results from their dig­i­tal mar­ket­ing and sales train­ing. How­ever, the selec­tion of the “right” con­sul­tancy com­pany is what can make a big dif­fer­ence in results.

At the same time, fre­quently deal­ers have had to find another con­sul­tancy sup­port­ing com­pany in order to also bring per­son­al­ized search, social, and con­tent mar­ket­ing ser­vices to go with their dig­i­tal mar­ket­ing efforts.

The Solu­tion Just Hap­pened: Gary May, founder and pres­i­dent of Inter­ac­tive Mar­ket­ing and Con­sult­ing Ser­vices (IM@CS) has joined forces with JD Rucker, founder of Dealer Author­ity and for­merly of KPA/TK Car­sites, to offer unpar­al­leled prod­ucts and ser­vices to auto­mo­bile deal­ers, man­u­fac­tur­ers and ser­vice providers.

“This is an amaz­ing first step in a long-term part­ner­ship between IM@CS and Dealer Author­ity,” Rucker said. “Gary and his team are true trend­set­ters in the indus­try and I believe that the com­bined strate­gies will make all IM@CS clients head and shoul­ders above their competitors.

How to find out why these two indus­try experts can make things happen:

Com­pa­nies inter­ested in gen­er­at­ing increased results from their dig­i­tal mar­ket­ing and sales train­ing in 2014 can reach IM@CS at (310) 377‑6481 or to arrange for ini­tial con­sul­ta­tion meet­ings as well as dis­cuss ser­vices and costs. READ MORE


Build a Better Dealership

yodaDo or Do Not. There is No Try.

In busi­ness, you are what you are per­ceived to be.  Your cus­tomers not only have their own opin­ions of your busi­ness, but they can also influ­ence other poten­tial cus­tomers. How you actu­ally run your busi­ness is cer­tainly impor­tant. Just as impor­tant, how­ever, is how cus­tomers that have never stepped foot in your busi­ness per­ceive you.

Before they ever step foot into your busi­ness, many con­sumers will research it online. Every sin­gle web­site that con­tains feed­back from other con­sumers about your busi­ness will help shape their per­cep­tion. Every review they read; Every com­ment on your Face­book page; What peo­ple are say­ing about you on Twit­ter; All of these will con­tribute to form a busi­ness pro­file for these new customers.

Most busi­nesses nowa­days under­stand the impor­tance of mon­i­tor­ing com­ments and reviews for prob­lems. Some will out­source this mon­i­tor­ing. Some will do it them­selves. Regard­less of who does it, if it’s not done prop­erly, you can do more dam­age than if you had done nothing.

Most of these upset cus­tomers can be dif­fused if the sit­u­a­tion is han­dled prop­erly. And a proper and appro­pri­ate han­dling will also show poten­tial cus­tomers that you care and are pay­ing attention.

Sara Calla­han, Carter­West PR pro­vides a few sim­ple guide­lines that you should take to effec­tively com­mu­ni­cate with, and dif­fuse, angry cus­tomers online.

Behind the Numbers  

For nearly four years, David Strick­land has headed up the National High­way Traf­fic Safety Admin­is­tra­tion. That’s over now, as Strick­land just announced his departure.

For automaker and deal­ers, that’s bound to bring up mixed feel­ings – glad to see his com­mit­ment to advanced tech­nolo­gies going inside cars and glad to see him leave with his strong-armed approach to deal­ing with info­tain­ment and dis­tracted driving.

Strick­land and NHTSA have left a full plate for the next admin­is­tra­tor. There’s been a lot of recalls under Strickland’s guid­ance and the Tesla Motors bat­tery fire inves­ti­ga­tion is still being car­ried out.

He wants to con­nected cars that can increase dri­ver safety and not take their atten­tion away from what’s on the road.

Find out more about Strickland’s impact on automak­ers and some of the opin­ions expressed about him – includ­ing that of the Alliance of Auto­mo­bile Manufacturers.

Dealer Resources 
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