December 9, 2013
Six in Sixty Seconds

auto-dealership News That Helps You Manage Your Dealership

Employ­ers Hir­ing at Quick Clip Going into 2014

  • Job­less rate drops to 7%; a 5-year low
  • Still tough 2014 ahead; 11M Still Unemployed

Supreme Court to Decide What is Patentable Software

  • Auto indus­try SW com­pa­nies & deal­ers to be impacted

Drones to Deliver Retail Orders – Are Auto Parts Next?

  • Deliv­ery is becom­ing cen­tral bat­tle­ground of commerce
  • Auto Deal­ers con­sider 30-min drone parts delivery

Deal­ers to Fight & Poach to Cycle Off-Lease Customers

  • Peo­ple leased when credit freeze & reces­sion hit
  • Three-year leases are com­ing back to dealers

Honda Bites on Pump­ing Up Sales with Cash Back Offers

  • Honda’s weak sales in Novem­ber caus­ing Decem­ber push
  • Has not offered big incen­tives – only $1,846 in November

Men’s Mag Ad Pages Up 13% in 2013 – WHY?

  • Dig­i­tal ads drove print ad sales– as in autos

Be the smartest per­son in the room. Get a quick inges­tion of the above-mentioned sto­ries RIGHT HERE.


VIDEO: Consumers Enjoy Online Shopping Far More Than Offline’s Juan Flo­res explains that Research has shown a sig­nif­i­cant dis­con­nect between a con­sumers’ online and offline expe­ri­ences. They enjoy shop­ping for a car online, but are fre­quently dis­ap­pointed when they show up to the deal­er­ship. And one of the areas with the most dis­sat­is­fac­tion is the trade-in val­u­a­tion process.

VIDEO: Finding Solutions, Made Easy
  An ‘Easy Button’ for Dealers’ Everyday Problems

There are now smart, easy ways to solve sin­gle issues that deal­er­ships of all sizes run into on a day-to-day basis.

VIDEO: Acquiring High-Quality Used Vehicles
  Building a Direct-from-Consumer Inventory Acquisition Channel

Learn how to acquire high-quality units by max­i­miz­ing the oppor­tu­nity among car shop­pers look­ing to trade in their vehi­cles — increas­ing trade vol­umes by sim­pli­fy­ing the trade-in process on both the con­sumer and dealer sides of the trade while improv­ing the qual­ity of your used inventory.

Dealer Pain Points

pp35_babies Family Leave is for More Than Childbirth

If you thought the Fam­ily Med­ical Leave Act is just for employ­ees who are going to have a baby, think again.

NADA Uni­ver­sity has a course on the sub­ject, and you can click for a video that briefly cov­ers your responsibilities.

Crook Insider Crime: How to Handcuff a Crook

A “trust but ver­ify” pol­icy with employ­ees at your deal­er­ship may save you a lot of money and headaches when it comes to a uniquely Amer­i­can phrase: The Five Fin­ger Dis­count. Act now before the police string up the yel­low crime scene tape at your store.

Click here to learn more.

mechanic Boosting Service Profitability

You ser­vice the vehi­cles you sell. Every­body gets that. But you have the best trained ser­vice tech­ni­cians in town. They can fix any­thing. Why not let them?

Click here to see a video that show­cases a deal­er­ship that uti­lizes its ser­vice techs tal­ent to the max.

Doing It Right  

The Job List­ing Sit­u­a­tion: As new job oppor­tu­ni­ties were devel­oped by the growth of the auto­mo­tive indus­try in the past 4 years, the over­all cost of recruit­ing and find­ing new peo­ple has come down as an expense, still but remains a con­straint to growth of a deal­er­ship or auto company.

Used to Cost Too Much: Until recently, the online job post­ing options for auto­mo­tive com­pa­nies have been expen­sive and the per-click fea­ture gets exhausted quickly, cut­ting off expo­sure to the full pool of job seekers.

Where are we today? Online job post­ings no longer too expen­sive for deal­ers and auto­mo­tive companies.

With job mar­ket envi­ron­ment and past issues and con­straints in mind, and the mantra of sim­ple and afford­able propo­si­tion, two sea­soned auto­mo­tive recruiters — Bruce Mar­tin and Steve Park­ford — have part­nered to cre­ate a job por­tal site ded­i­cated exclu­sively to the auto­mo­tive industry.

The newly launched site devoted exclu­sively to auto­mo­tive jobs is called

If you are look­ing to recruit, be recruited, or finally find an effec­tive source of new dealer man­age­ment tal­ent then READ ON.



car-fireIs NHTSA Really Prejudiced — or Being Influenced by Detroit, Politics, & Bureaucratic Power Grabs?

What’s the Sit­u­a­tion? There are some things that you just do not want to think – or believe.  But with what and how NHTSA keeps doing & did almost unchal­lenged under LaHood – and now Strick­land – one has to wonder.

There are recalls almost every day and inves­ti­ga­tions of cars and com­pa­nies that do not seem to be war­ranted – recalls that seem to lack bal­ance, judg­ment, and analy­sis. So, has NHTSA gone ‘NUTSA’? Read on and judge for yourself.

Smart Thinking - Pass It On  

At Issue:

Female car shop­pers are as impor­tant to your suc­cess as the male demo­graphic. They’re impor­tant indi­vid­u­ally as car buy­ers, and they are pro­foundly impor­tant in influ­enc­ing their partner’s choice of car. Accord­ing to Forbes, women influ­ence 85% of car-buying deci­sions and, in 2012, they pur­chased nearly 40% of both used and new cars.

The key to appeal­ing to today’s female car shop­per is to under­stand that she doesn’t need a dif­fer­ent sales process. Instead, she needs more infor­ma­tion ‒ it’s sim­ply how she operates.

Glenn Pereira, man­ager of indus­try edu­ca­tion at, shares insights on the pref­er­ences of female car shop­pers with deal­ers. Drill down fur­ther to get great mar­ket­ing tips on the female psyche.

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