There are 159 workshop sessions being offered at the convention this year! Workshops are led by NADA University approved experts and guarantee that you will go back to your dealership with innovative ideas and new practices. Here are samples that may interest you:
1. Tap Into Mobile to Reach New Car Buyers
How do you build relationships with technologically savvy, mobile buyers who have built a culture around instant, text-based communications, shop an average of 18 automotive sites in the search for a new car, and want “right now” interactions with dealers?
In this workshop, you will learn how mobile technology applications are being adopted by dealerships in sales, service, parts, and the business office — with surprising effects on customer satisfaction, employee retention, compliance, and operational processes. You will gain an understanding of current mobile trends, priorities for use of mobile solutions, and assessment of your dealership’s ability to manage new mobile technologies. You will learn specific methods for creating a more-engaging customer experience on websites, mobile devices, and in mobile advertising.
John Hanger, Contact At Once!, Alpharetta, GA;
John Reed, Dominion Dealer Solutions, Norfolk, VA
2. Word-of-Mouth Marketing: Get Your Brand Out There!
Gen Y’er John Moore has helped transform the way businesses look at marketing and branding. In this workshop he will share actionable insights into how auto dealerships can follow the Starbucks and Whole Food Market blueprints to build endearing and enduring businesses through branding and word-of-mouth marketing. USA Today, Best Buy, Kraft, Little Caesars, Procter & Gamble, and others have all benefited from Moore’s marketing expertise.
John Moore, Brains on Fire, Greenville, SC