December 6, 2013
Six in Sixty Seconds
NEWS YOU NEED TO KNOW

auto-dealership News That Helps You Manage Your Dealership

U.S Econ­omy Unstuck  

  • The econ­omy seems to be back on track, and peo­ple are buy­ing cars
  • Some uncer­tainty about Fed and Q3

Apple Buys Social Media Com­pa­nies 

  • Apple bought Topsy to get a han­dle on Twit­ter Analytics
  • This con­tin­ued focus on data man­age­ment will migrate to auto mar­ket­ing even more

GM Unload­ing Ally Shares

  • Sell­ing $900 Mil­lion of Share value [that’s right]
  • Ally looks more like the old GMAC every day

Super Bowl Ads at $4 M Each 

  • That’s a 30-second spot, mind you
  • Adver­tis­ers seem to like the large Super Bowl Audience

Adver­tis­ers Track­ing Porn (and Other) Sites

  • Nearly 900M Inter­net users were tracked by advertisers
  • Adver­tis­ers gain­ing info on who and how long on each site

How Black was Black Fri­day Anyhow?

  • Appar­ently Black Fri­day week­end sales exceeded fore­casts — Aver­age sales trans­ac­tion was around $30K

Be the smartest per­son in the room. Get a quick inges­tion of the above-mentioned sto­ries right here.


pechstein-scott-450

VIDEO: Online vs. Offline

Do you have a clear grasp of what both the online and offline car buy­ing expe­ri­ences are like for shop­pers your deal­er­ship? And are both as good as they should be? Watch this excel­lent video and get some good food for thought.

BLOG: Has NHTSA Gone 'NUTSA'?
car-fire
  Is NHTSA Really Prejudiced — or Being Influenced by Detroit, Politics, & Bureaucratic Power Grabs?
 

What’s the Sit­u­a­tion? There are some things that you just do not want to think – or believe.  But with what and how NHTSA keeps doing & did almost unchal­lenged under LaHood – and now Strick­land – one has to wonder.

There are recalls almost every day and inves­ti­ga­tions of cars and com­pa­nies that do not seem to be war­ranted – recalls that seem to lack bal­ance, judg­ment, and analy­sis. So, has NHTSA gone ‘NUTSA’? Read on and judge for yourself.

VIDEO: Reputation is Mission-Critical
wagoner-tara-aug2013
  Show Off Your Good Reputation
 

Deal­ers can make a good impres­sion on cur­rent and poten­tial buy­ers by deliv­er­ing good ser­vice — and by show­ing off their good deeds.





Dealer Pain Points
BY NADA UNIVERSITY

Do your allstars earn allstar pay Do Your All-Stars Earn All-Star Pay?

Every depart­ment has its chal­lenges. In ser­vice, maybe the mar­ket­ing isn’t work­ing. Maybe there are delays at the parts counter. Or maybe the techs aren’t motivated.

Are you meet­ing or beat­ing NADA finan­cial per­for­mance guide­lines? Click here to learn more.

49-Tech-working-on-engine-1024x576 Poor Parts Profits? Here’s the Fix.

You can’t rack up prof­its in ser­vice with­out parts. But too many deal­er­ships have too many parts that are obso­lete and quickly declin­ing in value, if not almost worthless.

Watch this video to find out how to sew up that hole to ensure that your pocket for parts is profitable.

50-Person-with-Hamburger Time Wasters That Kill Service Profits

Do you put the ketchup on a burger before you cook it? Of course not. There’s a sequence to prepar­ing the burger and adding the fixings.

Ser­vice and parts depart­ments have their own sequence but some are out of whack. Watch this video and we’ll show you how improve pro­duc­tiv­ity and prof­its with advice on how to ensure you’re struc­tured for success.

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

Here’s what sets AutoSaver.com pric­ing sys­tem apart from other vehi­cle appraisal products:

• AutoSaver.com’s patent-pending Value Meter dis­plays prices on an easy to use (and aes­thet­i­cally pleas­ing) dia­mond shaped meter.

• Buy­ers can quickly deter­mine if the vehi­cle they are con­sid­er­ing is priced at or below its present mar­ket value.

• The best deals will dis­play a click­able “Below Mar­ket” icon that allow poten­tial buy­ers to view a com­plete pric­ing analy­sis of the vehicle.

Who is using the AutoSaver Effec­tively? -  Red McCombs Toyota!

AutoSaver.com has added Red McCombs Toy­ota to its already impres­sive dealer net­work. Fur­ther, AutoSaver.com will pro­vide inde­pen­dent pric­ing analy­sis backed by Black Book data on the Red McCombs Toy­ota website.

Located in West San Anto­nio, Red McCombs Toy­ota car­ries approx­i­mately 200 pre-owned vehi­cles in inven­tory with nearly 60% priced below the local mar­ket prices.

“Our rela­tion­ship with McCombs enables us to try new and inno­v­a­tive ideas at the deal­er­ship level, ulti­mately improv­ing our prod­ucts and how they pos­i­tively affect the deal­er­ship”, states Derek White, Founder and CEO of AutoSaver.com.

Get the details!

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

millennials_car_buying22Are You Ready to Capitalize on the Millennial Mindset?

The Back­story:

Auto­mo­tive deal­ers are being told to give up on Mil­len­ni­als, that group that encom­passes 18-to-34-year-olds, because they aren’t going to buy a car any­time soon. The truth is, you’re being mis­in­formed —because Mil­len­ni­als do what they want to do, and if they want a new car, you’d bet­ter be pre­pared to be on the front line.

The Sit­u­a­tion for Dealers:

Mil­len­ni­als have seri­ous pur­chas­ing power – about $170 bil­lion a year – accord­ing to a Com­Score report, but they aren’t fol­low­ing through on that power…yet. Auto­mo­tive deal­ers should be buy­ing into that pur­chas­ing power with strong dig­i­tal com­mu­ni­ca­tions that tap into Mil­len­ni­als where they make con­tact – through their mobile devices!

Deal­ers: Arm your­self with the strat­egy and know-how to deal with Mil­len­ni­als at the level they’re at – drill down and find out what you need to do to sell cars to the Mil­len­nial gen­er­a­tion right now!

Smart Thinking - Pass It On  
WORKSHOPS at the NADA/ATD CONVENTION 2014

There are 159 work­shop ses­sions being offered at the con­ven­tion this year! Work­shops are led by NADA Uni­ver­sity approved experts and guar­an­tee that you will go back to your deal­er­ship with inno­v­a­tive ideas and new prac­tices. Here are sam­ples that may inter­est you:

1. Tap Into Mobile to Reach New Car Buyers

How do you build rela­tion­ships with tech­no­log­i­cally savvy, mobile buy­ers who have built a cul­ture around instant, text-based com­mu­ni­ca­tions, shop an aver­age of 18 auto­mo­tive sites in the search for a new car, and want “right now” inter­ac­tions with dealers?

In this work­shop, you will learn how mobile tech­nol­ogy appli­ca­tions are being adopted by deal­er­ships in sales, ser­vice, parts, and the busi­ness office — with sur­pris­ing effects on cus­tomer sat­is­fac­tion, employee reten­tion, com­pli­ance, and oper­a­tional processes. You will gain an under­stand­ing of cur­rent mobile trends, pri­or­i­ties for use of mobile solu­tions, and assess­ment of your dealership’s abil­ity to man­age new mobile tech­nolo­gies. You will learn spe­cific meth­ods for cre­at­ing a more-engaging cus­tomer expe­ri­ence on web­sites, mobile devices, and in mobile advertising.

Pre­sen­ters:
John Hanger, Con­tact At Once!, Alpharetta, GA;
John Reed, Domin­ion Dealer Solu­tions, Nor­folk, VA

2. Word-of-Mouth Mar­ket­ing: Get Your Brand Out There!

Gen Y’er John Moore has helped trans­form the way busi­nesses look at mar­ket­ing and brand­ing. In this work­shop he will share action­able insights into how auto deal­er­ships can fol­low the Star­bucks and Whole Food Mar­ket blue­prints to build endear­ing and endur­ing busi­nesses through brand­ing and word-of-mouth mar­ket­ing. USA Today, Best Buy, Kraft, Lit­tle Cae­sars, Proc­ter & Gam­ble, and oth­ers have all ben­e­fited from Moore’s mar­ket­ing expertise.

Pre­sen­ter:
John Moore, Brains on Fire, Greenville, SC






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