Kelley Blue Book’s new car online shopping experience, featuring an innovative car-pricing tool, Price Advisor, helps create a more qualified consumer through pricing education, as well in-depth information about car dealerships.
As part of this experience, Price Advisor enables dealers to display DealerRater reviews and ratings to help consumers evaluate, connect, and transact with confidence.
“The integration of DealerRater ratings and reviews within the Kelley Blue Book product set reinforces our leadership position in the automotive review space, the quality and quantity of our content, as well as how impactful dealer reviews are in the car buying process,” said Chip Grueter, president at DealerRater. “It is more important and beneficial than ever for dealers to focus on generating reviews on DealerRater and becoming a DealerRater Certified Dealer.”
Keep reading to learn about the additional benefits!