January 3, 2014
Six in Sixty Seconds

auto-dealership Today’s News in Context — Friday, January 3

VW Sells over 100K Diesels in U.S. in 2013

  • VW pio­neer in auto­mo­tive tech­nol­ogy & fuel efficiency
  • Diesels deliver 30% more MPG; 12% less carbon
  • Ana­lyst says diesel cars will grow to 10% of 2018 sales

Deal­er­Track Buys Dealer.Com & Shot at $8.7B Dealer Advertising

  • The price for Dealer.com was nearly a $1B, includ­ing $620M cash
  • Brings together leader in Web design & Deal­er­Track Finance Institutions

Do You Have the Skills to Move Up or Out in 2014?

  • Begin­ning of 2014 is the time to think about your career
  • Deal­ers & employ­ers need Account­ing, IT, Mobil­ity, Analytics

Fac­tors Force Ford into Big Test(s) in 2014 All Over

  • Ford fac­ing big test on Pric­ing, Prof­its, Stock Mar­ket & Europe
  • Prof­its expected to slow in 2014; Mar­gin pres­sures, mar­ket share wars

Do Top Safety Rat­ings Really Sell Cars?

  • Six of 22 top safety rat­ing go to Honda, Volvo, Subaru
  • “Good” rat­ings based on 4 crash tests, includ­ing front corner
  • Insur­ance Insti­tute seeks to show that OEM tech­nol­ogy pays

Decem­ber Looks Like Biggest Auto Sales Month

  • Could well be the biggest sales month of 2013
  • Heavy adver­tis­ing & deep dis­counts are main sales drivers
  • Decem­ber sales vol­ume level is new phenomenon

Be the Smartest Per­son in the Room: get more in-depth (but still fast) run­down of the above-mentioned sto­ries RIGHT HERE.


BLOG: What's Going to Be Bothering, Bugging and Bewildering You in 2014?

Ten Devel­op­ments that are likely to impact what hap­pens to the Auto­mo­tive Chan­nel & to your deal­er­ship in 2014:

  1. Bit­coin: Some­time in 2014, your deal­er­ship — or one across town — will get paid for a new car by a con­sumer (or a com­pany ) using this new currency.
  2. Not Try­ing Hard Enough: Look for peo­ple like bil­lion­aire Peter Thiel (Face­book) telling us that we can fix all prob­lems if we try hard enough – that what­ever con­fronts us is “emi­nently curable.”
  3. Data Bro­kers: Look for exten­sive action by Con­gress, The Feds, and Data com­pa­nies to become embroiled in a debate and sub­se­quent leg­is­la­tion about pro­tect­ing con­sumer privacy.

READ MORE to see Devel­op­ments 4–10 that are likely to affect you as 2014 unfolds.

VIDEO: Used Car Sales Today
  Normal Depreciation Rates Returning

His­tor­i­cal data is great to have for loans — but com­bin­ing that data with fore­casted future val­ues or resid­u­als is even more powerful.

VIDEO: The Right Lighting Makes a Big Difference
  Lighting Up Your Dealership

The lights and light­ing in your deal­er­ship can make a big dif­fer­ence in how your deal­er­ship is per­ceived, what peo­ple think when dri­ving by, and ulti­mately how you present your vehi­cles, the deal­er­ship, and your loca­tion in general.

Start with a light­ing audit and learn about color ren­der­ing, light­ing opti­miza­tion, and blan­ket­ing can opti­mize vehi­cle selec­tion and profitability.

Dealer Pain Points

Imacon Color Scanner Online Gossip About Your Store Getting Ugly?

What’s the old say­ing about pub­lic­ity? Even bad pub­lic­ity is good, as long as you spell my name right.That may be true for Hol­ly­wood fame and mis­for­tune but that’s not the kind of rep­u­ta­tion that bodes well for long-term suc­cess in the car business.

Click here to learn to defend your online reputation.

measuring right metric for success Are You Measuring the Right Metric for Success?

Every­one wants to grow their busi­ness and increase prof­itabil­ity. But are you man­ag­ing the right met­rics to achieve success?

You may need to re-think your finan­cial tar­gets in a way that revs up your bot­tom line.

Click here to learn more.

mechanic Boosting Service Profitability

You ser­vice the vehi­cles you sell. Every­body gets that. But you have the best trained ser­vice tech­ni­cians in town. They can fix any­thing. Why not let them?

Click here to see a video that show­cases a deal­er­ship that uti­lizes its ser­vice techs tal­ent to the max.

Doing It Right  

The Sit­u­a­tion: Deal­ers cur­rently have the sys­tems & the power of real-time mar­ket data to trans­form their used vehi­cle oper­a­tions and per­for­mance. What they have needed is a sim­i­lar sys­tem to man­age new car inven­to­ries and pricing.

A Solu­tion: Dale Pol­lak and the vAuto team have launched an Inven­tory and Pric­ing Sys­tem for new cars called “Con­quest.” Deal­ers will have com­pre­hen­sive, com­pet­i­tive mar­ket intel­li­gence to make new vehi­cle pric­ing and stock­ing deci­sions that reflect con­sumer demand and desire. In short, Con­quest gives deal­ers a new way to win in new vehicles—one that pro­vides more clar­ity and less con­fu­sion for con­sumers, and improved sales and prof­itabil­ity for dealers.

What Dale Pol­lak says: “Con­quest will change the game in new vehi­cles, just as our Pro­vi­sion sys­tem has changed the game in used vehicles.”

Bot­tom Line for New Car Sales Man­age­ment: Improved sales, prof­itabil­ity and trans­parency in their new vehi­cle departments.

READ MORE to get details on how this can work in your dealership.


Build a Better Dealership

Toyota leasingWhat Could Off-Leasing Boom Mean in 2014?

Leas­ing turned things around for vehi­cle sales three years ago – fueled by low inter­est rates, ris­ing resid­ual val­ues, and sweet deals from automak­ers with lower monthly payments.

Now, more off-lease cus­tomers are start­ing to return to the mar­ket. Automak­ers, deal­ers, and lenders are start­ing to pon­der a few questions.

What does it mean for brand loy­alty and cus­tomer reten­tion? Off-lease cus­tomers tend to be good for reten­tion, but the com­pet­i­tive land­scape is get­ting intense with incen­tives and low-priced monthly pay­ments being promoted.

Gen­eral Motors entered the leas­ing race last month after being away for a long time.

Auto lenders have been soft­en­ing their under­writ­ing stan­dards this year. Leas­ing has been grow­ing in this envi­ron­ment. What if lenders have gone too far?

Click here to read about other issues being con­sid­ered includ­ing early buy­outs and the resid­ual value environment…….

Behind the Numbers  

4G wire­less ser­vice is one of the cut­ting edge tech­nol­ogy hori­zons to watch – it’s much faster and con­tent rich with huge poten­tial, accord­ing to Gen­eral Motors CEO Dan Akerson.

Audi exec­u­tives would agree, but would prob­a­bly say that new offer­ings com­ing up in its A3 series will make for the most con­nected car ever, with 4G dri­ving it.

Aker­son says 4G will be included in most GM mod­els start­ing next year and it will bring their cars up to what con­sumers are expect­ing now in con­nec­tiv­ity.

Audi announced that its all-new 2015 A3 sedan will be the most con­nected car out there. It will come with a 4G/LTE built-in data con­nec­tion, pow­er­ing Google Earth inte­grated into the nav­i­ga­tion sys­tem, a vari­ety of apps, and Internet-based radio.

Read all about it.….…

Dealer Resources 
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AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.

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