January 3, 2014
Six in Sixty Seconds
INDUSTRY NEWS YOU NEED TO KNOW

auto-dealership Today’s News in Context — Friday, January 3

VW Sells over 100K Diesels in U.S. in 2013

  • VW pio­neer in auto­mo­tive tech­nol­ogy & fuel efficiency
  • Diesels deliver 30% more MPG; 12% less carbon
  • Ana­lyst says diesel cars will grow to 10% of 2018 sales

Deal­er­Track Buys Dealer.Com & Shot at $8.7B Dealer Advertising

  • The price for Dealer.com was nearly a $1B, includ­ing $620M cash
  • Brings together leader in Web design & Deal­er­Track Finance Institutions

Do You Have the Skills to Move Up or Out in 2014?

  • Begin­ning of 2014 is the time to think about your career
  • Deal­ers & employ­ers need Account­ing, IT, Mobil­ity, Analytics

Fac­tors Force Ford into Big Test(s) in 2014 All Over

  • Ford fac­ing big test on Pric­ing, Prof­its, Stock Mar­ket & Europe
  • Prof­its expected to slow in 2014; Mar­gin pres­sures, mar­ket share wars

Do Top Safety Rat­ings Really Sell Cars?

  • Six of 22 top safety rat­ing go to Honda, Volvo, Subaru
  • “Good” rat­ings based on 4 crash tests, includ­ing front corner
  • Insur­ance Insti­tute seeks to show that OEM tech­nol­ogy pays

Decem­ber Looks Like Biggest Auto Sales Month

  • Could well be the biggest sales month of 2013
  • Heavy adver­tis­ing & deep dis­counts are main sales drivers
  • Decem­ber sales vol­ume level is new phenomenon

Be the Smartest Per­son in the Room: get more in-depth (but still fast) run­down of the above-mentioned sto­ries RIGHT HERE.


2014

BLOG: What's Going to Be Bothering, Bugging and Bewildering You in 2014?

Ten Devel­op­ments that are likely to impact what hap­pens to the Auto­mo­tive Chan­nel & to your deal­er­ship in 2014:

  1. Bit­coin: Some­time in 2014, your deal­er­ship — or one across town — will get paid for a new car by a con­sumer (or a com­pany ) using this new currency.
  2. Not Try­ing Hard Enough: Look for peo­ple like bil­lion­aire Peter Thiel (Face­book) telling us that we can fix all prob­lems if we try hard enough – that what­ever con­fronts us is “emi­nently curable.”
  3. Data Bro­kers: Look for exten­sive action by Con­gress, The Feds, and Data com­pa­nies to become embroiled in a debate and sub­se­quent leg­is­la­tion about pro­tect­ing con­sumer privacy.

READ MORE to see Devel­op­ments 4–10 that are likely to affect you as 2014 unfolds.

VIDEO: Used Car Sales Today
jeff-bunch
  Normal Depreciation Rates Returning
 

His­tor­i­cal data is great to have for loans — but com­bin­ing that data with fore­casted future val­ues or resid­u­als is even more powerful.

VIDEO: The Right Lighting Makes a Big Difference
rodau-ryan
  Lighting Up Your Dealership
 

The lights and light­ing in your deal­er­ship can make a big dif­fer­ence in how your deal­er­ship is per­ceived, what peo­ple think when dri­ving by, and ulti­mately how you present your vehi­cles, the deal­er­ship, and your loca­tion in general.

Start with a light­ing audit and learn about color ren­der­ing, light­ing opti­miza­tion, and blan­ket­ing can opti­mize vehi­cle selec­tion and profitability.





Dealer Pain Points
BY NADA UNIVERSITY

Imacon Color Scanner Online Gossip About Your Store Getting Ugly?

What’s the old say­ing about pub­lic­ity? Even bad pub­lic­ity is good, as long as you spell my name right.That may be true for Hol­ly­wood fame and mis­for­tune but that’s not the kind of rep­u­ta­tion that bodes well for long-term suc­cess in the car business.

Click here to learn to defend your online reputation.

measuring right metric for success Are You Measuring the Right Metric for Success?

Every­one wants to grow their busi­ness and increase prof­itabil­ity. But are you man­ag­ing the right met­rics to achieve success?

You may need to re-think your finan­cial tar­gets in a way that revs up your bot­tom line.

Click here to learn more.

mechanic Boosting Service Profitability

You ser­vice the vehi­cles you sell. Every­body gets that. But you have the best trained ser­vice tech­ni­cians in town. They can fix any­thing. Why not let them?

Click here to see a video that show­cases a deal­er­ship that uti­lizes its ser­vice techs tal­ent to the max.

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

The Sit­u­a­tion: Deal­ers cur­rently have the sys­tems & the power of real-time mar­ket data to trans­form their used vehi­cle oper­a­tions and per­for­mance. What they have needed is a sim­i­lar sys­tem to man­age new car inven­to­ries and pricing.

A Solu­tion: Dale Pol­lak and the vAuto team have launched an Inven­tory and Pric­ing Sys­tem for new cars called “Con­quest.” Deal­ers will have com­pre­hen­sive, com­pet­i­tive mar­ket intel­li­gence to make new vehi­cle pric­ing and stock­ing deci­sions that reflect con­sumer demand and desire. In short, Con­quest gives deal­ers a new way to win in new vehicles—one that pro­vides more clar­ity and less con­fu­sion for con­sumers, and improved sales and prof­itabil­ity for dealers.

What Dale Pol­lak says: “Con­quest will change the game in new vehi­cles, just as our Pro­vi­sion sys­tem has changed the game in used vehicles.”

Bot­tom Line for New Car Sales Man­age­ment: Improved sales, prof­itabil­ity and trans­parency in their new vehi­cle departments.

READ MORE to get details on how this can work in your dealership.

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

Toyota leasingWhat Could Off-Leasing Boom Mean in 2014?

Leas­ing turned things around for vehi­cle sales three years ago – fueled by low inter­est rates, ris­ing resid­ual val­ues, and sweet deals from automak­ers with lower monthly payments.

Now, more off-lease cus­tomers are start­ing to return to the mar­ket. Automak­ers, deal­ers, and lenders are start­ing to pon­der a few questions.

What does it mean for brand loy­alty and cus­tomer reten­tion? Off-lease cus­tomers tend to be good for reten­tion, but the com­pet­i­tive land­scape is get­ting intense with incen­tives and low-priced monthly pay­ments being promoted.

Gen­eral Motors entered the leas­ing race last month after being away for a long time.

Auto lenders have been soft­en­ing their under­writ­ing stan­dards this year. Leas­ing has been grow­ing in this envi­ron­ment. What if lenders have gone too far?

Click here to read about other issues being con­sid­ered includ­ing early buy­outs and the resid­ual value environment…….

Behind the Numbers  
CONNECTED CARS

4G wire­less ser­vice is one of the cut­ting edge tech­nol­ogy hori­zons to watch – it’s much faster and con­tent rich with huge poten­tial, accord­ing to Gen­eral Motors CEO Dan Akerson.

Audi exec­u­tives would agree, but would prob­a­bly say that new offer­ings com­ing up in its A3 series will make for the most con­nected car ever, with 4G dri­ving it.

Aker­son says 4G will be included in most GM mod­els start­ing next year and it will bring their cars up to what con­sumers are expect­ing now in con­nec­tiv­ity.

Audi announced that its all-new 2015 A3 sedan will be the most con­nected car out there. It will come with a 4G/LTE built-in data con­nec­tion, pow­er­ing Google Earth inte­grated into the nav­i­ga­tion sys­tem, a vari­ety of apps, and Internet-based radio.

Read all about it.….…






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NADA University
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