January 15, 2014
Quick Reads: Six in 60
TODAY'S TOP 6 STORIES, IN 60 SECONDS

honda-fit 1. Honda Sees Fit as Redesigned to Match the Subcompact Competition

  • Redesigned Fit Hatch­back seeks to sell as much as pop­u­lar rivals
  • Fit has been pop­u­lar, with sales of 52,000 — but com­pe­ti­tion has out­sold it
  • No longer “owns” the sub­com­pact vehi­cle mar­ket because of price

GET MORE INFO


Los Angeles Times
toyota-rebranding 2. Toyota Seek to Shift Perceptions with Cars That Spark Emotion

  • Toy­ota rebrand­ing from sedate to designs that appeal to new buyers
  • FT Con­cept cars is real effort to shift per­cep­tion of Toy­ota vehicles
  • Com­pe­ti­tion is inten­si­fy­ing to reach new con­sumer preferences

GET MORE INFO


Financial Times
tesla 3. Oregon Tracking Resident Cars to Collect a Mileage Tax

  • Your car will soon tell tax­ing states & agen­cies its odome­ter readings
  • A mileage tax is com­ing to the states, start­ing with Oregon
  • Telem­at­ics and info­tain­ment sys­tems in place to gain mileage from cars

GET MORE INFO


The American Conservative
bruce-thompson

VIDEO: Creating a Winning Strategy Around Equity

Red Bumper’s Bruce Thomp­son explains how you can Take Advan­tage of OEM incen­tives to remove neg­a­tive equity that cus­tomers have in their exist­ing vehi­cles: Get cus­tomers into new vehi­cles, reduce their pay­ments, and make them hap­pier. Mean­while — you get to retail a new vehicle.

BLOG: New Year, New Lexicon
ChucksBlog
  New Words for 2014
 

BITCOIN – New form of elec­tronic encrypted currency.

ITAP – “I took a picture.”

LEAN IN – Process for suc­cess­ful women in the work place.

SELFIE – Self por­trait or photo, prob­a­bly snapped on a mobile phone.

SEE MORE OF THE HOT NEW WORDS FOR 2014

VIDEO: Must-See Workshop at NADA
heather-nada-workshop
  Online Reviews Drive Sales and Service
 

Heather MacK­in­non, Vice Pres­i­dent of National Accounts at Deal­er­Rater invites you to attend her joint pre­sen­ta­tion with Jeff King, GM at Bozard Ford Lin­coln at NADA 2014. MacK­in­non and King will present a NADA work­shop enti­tled, “Online Reviews Drive Sales and Service.”





More Six in 60
MORE OF TODAY'S TOP 6 STORIES

bmw-toyota-technology 4. BMW and Toyota to Make Hybrid Sports Car Blending Technology & Manufacturing

  • BMW-Toyota alliance deep­ens, with joint devel­op­ment of hybrid sport car
  • Shar­ing huge devel­op­ment costs tech­nol­ogy, & man­u­fac­tur­ing prowess
  • New car will blend Toy­ota tech­nol­ogy with BMW Man­u­fac­tur­ing & engineering

GET MORE INFO

4G-lte 5. Faster Data Connection to Make Car Apps Work Smoothly

  • Avail­abil­ity of 4G LTE data con­nec­tion shak­ing up auto info­tain­ment industry
  • OEMs are work­ing to make their info­tain­ment sys­tems com­pat­i­ble with 4G LTE
  • Pric­ing is a prob­lem: how do you charge con­sumers for new services?

GET MORE INFO

jeep 6. Jeep to Sell 1 Million Vehicles Annually by 2015 to Start a Revolution

  • Mar­chionne Team mak­ing major deci­sions to impact the Jeep Brand
  • Plans for next gen­er­a­tion Jeep Wran­glers seem to be major focus
  • Jeep Com­pass and Patriot to be replaced by a global vehi­cle by 2015

GET MORE INFO

Doing It Right  
BY BRUCE THOMPSON, PRESIDENT OF RED BUMPER

No More Man­u­ally Man­ag­ing Your New & Used Car Inven­tory: I’m proud to write that new car inven­tory man­age­ment tools and ana­lyt­ics will be arriv­ing and intro­duced at this year’s NADA Con­ven­tion in New Orleans. There is sim­ply no rea­son for this vital com­po­nent of a dealer’s oper­a­tions to be ignored for inno­va­tion for this long. We’ve had used car inven­tory man­age­ment sys­tems in our indus­try since 2001.  A dozen years have passed and still deal­ers are forced to man­u­ally man­age new car inven­tory operations.

What is needed to bring an inno­v­a­tive new car inven­tory man­age­ment into your deal­er­ship? We need tools that help iden­tify which vehi­cle pack­ages and col­ors per­form the best. We need stock­ing tools to man­age order­ing and allo­ca­tions; and we need tools that pro­vide lever­age in push­ing back and nego­ti­at­ing with the OEMs.  We need to under­stand days sup­ply in our mar­kets and how our com­peti­tors are pric­ing their new inventory.

Now time for New Car Inven­tory Man­age­ment: Used car oper­a­tions have been totally trans­formed since 2001.  Now is the time for inno­va­tion in the new car space.  The mar­ket is for the tak­ing for the com­pany that is the first to mar­ket with a com­pre­hen­sive tool.

READ MORE to find out how your deal­er­ship can gain a fan­tas­tic new and used car inven­tory man­age­ment system.

 

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

Gary MayDealers Gain Digital Marketing & Sales Training Edge with IM@CS-Dealer Authority Combo

The Sit­u­a­tion for Deal­ers: Prin­ci­pals & Gen­eral Man­agers are real­iz­ing that it is now pos­si­ble to gen­er­ate increased results from their dig­i­tal mar­ket­ing and sales train­ing. How­ever, the selec­tion of the “right” con­sul­tancy com­pany is what can make a big dif­fer­ence in results.

At the same time, fre­quently deal­ers have had to find another con­sul­tancy sup­port­ing com­pany in order to also bring per­son­al­ized search, social, and con­tent mar­ket­ing ser­vices to go with their dig­i­tal mar­ket­ing efforts.

The Solu­tion Just Hap­pened: Gary May, founder and pres­i­dent of Inter­ac­tive Mar­ket­ing and Con­sult­ing Ser­vices (IM@CS) has joined forces with JD Rucker, founder of Dealer Author­ity and for­merly of KPA/TK Car­sites, to offer unpar­al­leled prod­ucts and ser­vices to auto­mo­bile deal­ers, man­u­fac­tur­ers and ser­vice providers.

“This is an amaz­ing first step in a long-term part­ner­ship between IM@CS and Dealer Author­ity,” Rucker said. “Gary and his team are true trend­set­ters in the indus­try and I believe that the com­bined strate­gies will make all IM@CS clients head and shoul­ders above their competitors.

How to find out why these two indus­try experts can make things happen:

Com­pa­nies inter­ested in gen­er­at­ing increased results from their dig­i­tal mar­ket­ing and sales train­ing in 2014 can reach IM@CS at (310) 377‑6481 or info@imacsweb.com to arrange for ini­tial con­sul­ta­tion meet­ings as well as dis­cuss ser­vices and costs. READ MORE

Behind the Numbers  
THE PRICE OF OIL

It’s get­ting trick­ier to pre­dict the price per bar­rel of oil and its direct cor­re­la­tion to gaso­line and diesel prices – much more so than in the 1970s when OPEC could instantly throw a wrench in the gears.

As for this year, three lead­ing energy agen­cies have reported that pro­duc­tion out­side of OPEC should be increas­ing this year – with much of that com­ing from US shale fields.

Black Book’s Ricky Beggs expects the pat­tern to be sim­i­lar to the past two years for gas prices and its effect on small cars, hybrids, and elec­tric vehicles.

New and used truck sales should con­tinue to be strong this year, but they are affected by fed­eral fuel econ­omy stan­dards. Automak­ers are rolling out more fuel effi­cient trucks such as the new Ford F150 with a lot more light­weight aluminum.

Find out more about what these trends could mean for new and used vehi­cle prices this year.






Dealer Resources 
Autobytel
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DealerRater.com
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OneCommand
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.




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