January 10, 2014
The Week's Top News
QUICK READ: WEEK'S TOP AUTO NEWS

red 1. 2013 Auto Sales Solidify Role in U.S. Economic Recovery

  • Strong auto sales affirm role in the present eco­nomic recovery
  • 15.6 pro­jected auto sales in 2013
  • Auto sales one of the bright­est fac­tors, lead­ing edge of over­all recovery

GET MORE DETAILS


Los Angeles Times
google-vs-apple 2. Google, Apple Com­pete for In-Car Dig­i­tal Supremacy

  • Two com­pa­nies seek­ing to take over the Inter­net & sys­tems inside the car
  • Seek to develop an in-car enter­tain­ment & infor­ma­tion sys­tems in the cockpit
  • Allow dri­vers to access music, nav, apps, and ser­vice inside the car

GET MORE DETAILS


Wall Street Journal
toyota-ev 3. Toyota Developed Car to Power Owner’s House for a Week

  • Toy­ota announced new info on fuel cell cars and future sales
  • Also includes adapter to enable car to power elec­tric­ity to homes
  • Car can pro­duce enough elec­tric to power a home for a week

GET MORE DETAILS


Los Angeles Times
rumon-lasker-450

VIDEO: You Have to Think Quick with Mobile

Mobile users are always look­ing to use their apps with bet­ter fea­tures and func­tion­al­ity. To achieve this, you have to release mobile prod­ucts quickly to stay ahead of consumers.

VIDEO: Used Car Sales Today
jeff-bunch
  Normal Depreciation Rates Returning
 

His­tor­i­cal data is great to have for loans — but com­bin­ing that data with fore­casted future val­ues or resid­u­als is even more powerful.

What People Watch on Mobile
tv-on-mobile
  65% Prefer Watching Full-Length Movies on Mobile vs. Shorter Content
 

When it comes to watch­ing mobile video, 65 per­cent of con­sumers pre­fer to watch full-length movies or tele­vi­sion shows over shorter con­tent, accord­ing to a new report from Vuclip. Read the arti­cle, and watch the video.





The Week's Top News
CONTINUED

facial-recognition 4. Facial Analysis Will Tell You if Your Prospects Actually Like You — or Your Car

  • Facial analy­sis enabling com­pa­nies to deter­mine people’s emotions
  • Mys­tery of the human face & facial expres­sions going away
  • Facial mon­i­tor­ing can deter­mine consumer’s reac­tion to advertising

GET MORE DETAILS

uber 5. Uber Car Service’s Pricing Algorithm Means Fewer Car Owners

  • Uber is a car ser­vice that seeks to bring cars and cus­tomers eye­balls together
  • Idea is to push but­ton or click and a pri­vate lux­ury car ser­vice shows up in minutes
  • Could be poten­tial threat to car own­er­ship & dealer sales & services

GET MORE DETAILS

Doing It Right  
REMARKETING RESOURCES

Auc­tion Edge’s EDGE Simul­cast™ has been tak­ing off with inde­pen­dent auc­tions and has been installed at 20 auc­tion facil­i­ties.

EDGE Simul­cast plat­form allows auc­tions to pro­mote their sales online, enabling fast-paced bid­ding across all auc­tion lanes simul­ta­ne­ously while pro­vid­ing imme­di­ate access to vehi­cle infor­ma­tion, con­di­tion reports and pho­tos. Both the bid­der and seller appli­ca­tions are user-friendly, robust and run reli­ably on indus­try stan­dard web browsers.

Deal­ers can stay back at their head­quar­ters and still acquire qual­ity used vehi­cles, says Dan Kennedy, man­ager of Gen­eral Motors Remar­ket­ing.

Har­ris­burg Auto Auction’s Lynn Weaver, Part­ner and Gen­eral Man­ager of, says the auc­tions has received great feed­back from deal­ers around coun­try.

Read all about the Auc­tion Edge announce­ment for more details on this inno­v­a­tive remar­ket­ing tool.

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

Toyota leasingWhat Could Off-Leasing Boom Mean in 2014?

Leas­ing turned things around for vehi­cle sales three years ago – fueled by low inter­est rates, ris­ing resid­ual val­ues, and sweet deals from automak­ers with lower monthly payments.

Now, more off-lease cus­tomers are start­ing to return to the mar­ket. Automak­ers, deal­ers, and lenders are start­ing to pon­der a few questions.

What does it mean for brand loy­alty and cus­tomer reten­tion? Off-lease cus­tomers tend to be good for reten­tion, but the com­pet­i­tive land­scape is get­ting intense with incen­tives and low-priced monthly pay­ments being promoted.

Gen­eral Motors entered the leas­ing race last month after being away for a long time.

Auto lenders have been soft­en­ing their under­writ­ing stan­dards this year. Leas­ing has been grow­ing in this envi­ron­ment. What if lenders have gone too far?

Click here to read about other issues being con­sid­ered includ­ing early buy­outs and the resid­ual value environment…….

What to Do with Salvage Vehicles  
WHITE PAPER

What Did the Study Seek to Find Out?

Dam­age­MAX, the lead­ing dam­aged vehi­cle buyer in the United States, has com­pleted a com­pre­hen­sive analy­sis on the impact of sal­vage title brands on repaired and dam­aged vehi­cles. In this study, over 5 mil­lion whole­sale vehi­cle trans­ac­tions through June 2013 were used to iden­tify trends in value diminu­tion asso­ci­ated with sal­vage (rebuilt) title brands.

Key Find­ings of the Study:

  • Rebuild­ing sal­vage branded vehi­cles (even to fac­tory specs) gen­er­ally has a neg­a­tive return on investment
  • Lux­ury Car & Pickup seg­ments suf­fer the most from sal­vage title branding
  • SUV and Mid-sized seg­ments are least impacted by sal­vage brands

Take­aways for the Used Car Mar­ket­ing Indus­try: The aver­age dis­count a sal­vage title vehi­cle will expe­ri­ence when com­pared to an anal­o­gous clean title is 66%, mean­ing that the vehi­cle will only fetch 34% of aver­age whole­sale in repaired form.

Remem­ber and Know: Over 5 mil­lion trans­ac­tions span­ning 10 model years were used to estab­lish the trend as reflected in the Study by DamageMax.

What You Really Need to Know and Act On:

Check out the entire study and matrix – it will dra­ma­tize and enable you to visu­al­ize this almost star­tling “points and con­clu­sion” revealed and ver­i­fied by this com­pre­hen­sive analy­sis of sal­vage vehicles.






Dealer Resources 
Autobytel
Looking for the Best Leads in the business?
DealerRater.com
Helping dealers manage their reputation.
OneCommand
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.




If you find that you received this newsletter by mistake or wish to unsubscribe to this publication, please click here to unsubscribe from the mailing list.

ADVERTISE WITH US - Contact AIN Media Publisher Chuck Parker at cparker@automotivedigest.com or (310) 265-2225 to learn more.