What Did the Study Seek to Find Out?
DamageMAX, the leading damaged vehicle buyer in the United States, has completed a comprehensive analysis on the impact of salvage title brands on repaired and damaged vehicles. In this study, over 5 million wholesale vehicle transactions through June 2013 were used to identify trends in value diminution associated with salvage (rebuilt) title brands.
Key Findings of the Study:
- Rebuilding salvage branded vehicles (even to factory specs) generally has a negative return on investment
- Luxury Car & Pickup segments suffer the most from salvage title branding
- SUV and Mid-sized segments are least impacted by salvage brands
Takeaways for the Used Car Marketing Industry: The average discount a salvage title vehicle will experience when compared to an analogous clean title is 66%, meaning that the vehicle will only fetch 34% of average wholesale in repaired form.
Remember and Know: Over 5 million transactions spanning 10 model years were used to establish the trend as reflected in the Study by DamageMax.
What You Really Need to Know and Act On:
Check out the entire study and matrix – it will dramatize and enable you to visualize this almost startling “points and conclusion” revealed and verified by this comprehensive analysis of salvage vehicles.