January 29, 2014
Quick Reads: Six in 60

honda-production 1. Honda Exports More from U.S. Than It Imports from Japan

Honda made his­tory in 2013 by export­ing more man­u­fac­tured vehi­cles out of the U.S. than were imported from Japan.

Con­sid­ered a water­shed event for Honda and U.S. manufacturing.  


Los Angeles Times
encryption 2. ‘Less Evil’ Google To Be Encrypted

Google is intent on using encryp­tion tech­nol­ogy glob­ally, to give peo­ple more voice.

Seeks to pen­e­trate coun­tries with strict cen­sor­ship rules (hello, China).  


Wall Street Journal
domains 3. Seven New Business Domains Rolled Out – Including .bike & .singles

Domains reg­is­tra­tion is big busi­ness — ask Go Daddy.  Seven new busi­ness domains were announced this past week.

They’re just the first of hun­dreds of new domain list­ings to come — includ­ing .car  


Los Angeles Times

VIDEO from NADA 2014: Chrysler Group Dealer Interviews

Chrysler Group deal­ers react to com­pany update they heard from exec­u­tives at the 2014 National Auto­mo­bile Deal­ers Asso­ci­a­tion con­fer­ence in New Orleans.

VIDEO: Insight from Jonathan Banks
  NADA Preview: New and Used Forecast

New Chief Econ­o­mist Steven Sza­kaly will explain NADA’s new vehi­cle fore­cast, and Senior Direc­tor Jonathan Banks will dis­cuss expected used vehi­cle trends on day two of the NADA convention.

VIDEO: Stranded at NADA 2014
  Stranded — and Partying — at the Cat’s Meow in New Orleans

The ‘Cat’s Meow” was host to the ‘Stranded at NADA” party where deal­ers & ven­dors made the best of an incon­ve­nient sit­u­a­tion after a suc­cess­ful con­ven­tion. To the song, “Crazy Lit­tle Thing Called Love” by Queen, Arnold Tije­rina gave spe­cial shout-outs to NADA atten­dees as well as to Auto­Trader and Haystak Dig­i­tal Mar­ket­ing employ­ees and executives.

More Six in 60

divorce 4. Just Got Job, Now Get Divorced

Mar­ried cou­ples tended to stick together when the econ­omy was lousy.

But with the recov­ery com­ing on they are divorc­ing once again at pre-recession rates. And that may mean more car sales.


27-year-olds 5. I am 27 – and I’m Smart, Educated Broke

Thought Cat­a­log has done some research on roughly 15,000 high school sopho­mores with the inten­tion of fol­low­ing them to adult­hood or 27 year old as of now.

They were given a huge sur­vey and they pulled together some pretty inter­est­ing findings.


carfax 6. Independent Dealers Get VHS in DMS

Inde­pen­dent auto deal­ers using Nowcom’s Deal­er­Center dealer man­age­ment sys­tem & who are sub­scribed to Car­fax can now get vehi­cle reports.

Deal­ers can view reports for any used car in inven­tory from within DealerCenter’s inven­tory man­age­ment system.


Doing It Right  

A Big Birth­day — Cel­e­brat­ing 50: The War­ranty Group kicked off its 50th year cel­e­bra­tion at the NADA Con­ven­tion in New Orleans.

A Pio­neer of Auto­mo­tive F&I: The War­ranty Group was ini­tially formed as Pat Ryan and Asso­ciates to pro­vide con­sumers with credit and insur­ance prod­ucts through auto­mo­bile deal­er­ships. It has since expanded beyond the auto­mo­tive indus­try into con­sumer prod­ucts, finan­cial ser­vices, and spe­cialty lines of busi­ness in more than 30 coun­tries around the world.

“Since our hum­ble begin­nings in 1964, inno­va­tion and excel­lence have been our main pri­or­i­ties,” said The War­ranty Group’s pres­i­dent and chief exec­u­tive offi­cer, Thomas War­sop. “As one of the world’s pre­em­i­nent single-source providers for the under­writ­ing, admin­is­tra­tion, and mar­ket­ing of ser­vice con­tracts and related ben­e­fits, our goal remains to pro­vide unique solu­tions that cre­ate value for both our clients and the consumer.”

“No one under­stands how to improve deal­er­ship F&I per­for­mance bet­ter than The War­ranty Group,” said Char­lie Robin­son, pres­i­dent of the company’s North Amer­ica auto­mo­tive seg­ment. “Our expe­ri­ence is unmatched, and our clients are ben­e­fi­cia­ries of inno­v­a­tive approaches and impact­ful train­ing that help drive long-term growth and asset reten­tion. We’re proud to kick off our 50th year of lead­er­ship at NADA with the indus­try where it all started,” Robin­son concluded.



Build a Better Dealership

Gary MayDealers Gain Digital Marketing & Sales Training Edge with IM@CS-Dealer Authority Combo

The Sit­u­a­tion for Deal­ers: Prin­ci­pals & Gen­eral Man­agers are real­iz­ing that it is now pos­si­ble to gen­er­ate increased results from their dig­i­tal mar­ket­ing and sales train­ing. How­ever, the selec­tion of the “right” con­sul­tancy com­pany is what can make a big dif­fer­ence in results.

At the same time, fre­quently deal­ers have had to find another con­sul­tancy sup­port­ing com­pany in order to also bring per­son­al­ized search, social, and con­tent mar­ket­ing ser­vices to go with their dig­i­tal mar­ket­ing efforts.

The Solu­tion Just Hap­pened: Gary May, founder and pres­i­dent of Inter­ac­tive Mar­ket­ing and Con­sult­ing Ser­vices (IM@CS) has joined forces with JD Rucker, founder of Dealer Author­ity and for­merly of KPA/TK Car­sites, to offer unpar­al­leled prod­ucts and ser­vices to auto­mo­bile deal­ers, man­u­fac­tur­ers and ser­vice providers.

“This is an amaz­ing first step in a long-term part­ner­ship between IM@CS and Dealer Author­ity,” Rucker said. “Gary and his team are true trend­set­ters in the indus­try and I believe that the com­bined strate­gies will make all IM@CS clients head and shoul­ders above their competitors.

How to find out why these two indus­try experts can make things happen:

Com­pa­nies inter­ested in gen­er­at­ing increased results from their dig­i­tal mar­ket­ing and sales train­ing in 2014 can reach IM@CS at (310) 377‑6481 or info@imacsweb.com to arrange for ini­tial con­sul­ta­tion meet­ings as well as dis­cuss ser­vices and costs. READ MORE

Smart Thinking - Pass It On  
Case Study

4G wire­less ser­vice is one of the cut­ting edge tech­nol­ogy hori­zons to watch – it’s much faster and con­tent rich with huge poten­tial, accord­ing to Gen­eral Motors CEO Dan Akerson.

Audi exec­u­tives would agree, but would prob­a­bly say that new offer­ings com­ing up in its A3 series will make for the most con­nected car ever, with 4G dri­ving it.

Aker­son says 4G will be included in most GM mod­els start­ing next year and it will bring their cars up to what con­sumers are expect­ing now in con­nec­tiv­ity.

Audi announced that its all-new 2015 A3 sedan will be the most con­nected car out there. It will come with a 4G/LTE built-in data con­nec­tion, pow­er­ing Google Earth inte­grated into the nav­i­ga­tion sys­tem, a vari­ety of apps, and Internet-based radio.

Read all about it.….…

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