January 20, 2014
Quick Reads: Six in 60

DetroitShow2014 1. OEMs Seek to Stand Out in Crowded 2014 U.S. Market

  • OEMs sought to dif­fer­en­ti­ate them­selves at Detroit Auto Show last week
  • Focused on show­ing off improve­ments in fuel efficiency
  • F-150 intro and all alu­minum body make it most sophis­ti­cated pickup


Financial Times
low-end-luxury 2. Luxury OEMs Use Down-Market Shift Pricing Strategy to Gain Growth

  • Con­sumers get­ting bar­gain pric­ing on low-end lux­ury cars
  • Lux­ury makes get­ting new buy­ers from mass mar­ket by pric­ing strategy
  • VW, Audi, and Mer­cedes are lead­ing this model pric­ing trend


Business Week
gas-prices 3. High Gas Prices Pushed Consumer Costs Up to 6-Month High

  • Over­all con­sumer prices were up by largest mar­gin in December
  • Higher gas prices blamed as big rea­son for Decem­ber increase
  • Rise was the largest since last June


Los Angeles Times

VIDEO: Lighting Up Your Dealership

The lights and light­ing in your deal­er­ship can make a big dif­fer­ence in how your deal­er­ship is per­ceived, what peo­ple think when dri­ving by, and ulti­mately how you present your vehi­cles, the deal­er­ship, and your loca­tion in general.

Start with a light­ing audit and learn about color ren­der­ing, light­ing opti­miza­tion, and blan­ket­ing can opti­mize vehi­cle selec­tion and profitability.

VIDEO: Very Good Content
  Delivering Meaningful Content

The rapidly grow­ing use of mobil­ity is caus­ing con­sumers to replace the tra­di­tional PC plat­form with their cell phone. The chal­lenge for the dealer then becomes how to deliver con­tent in mean­ing­ful way that will pro­duce a new car pur­chase experience.

BLOG: Automotive Digestibles
  New Words for 2014

BITCOIN – New form of elec­tronic encrypted currency.

ITAP – “I took a picture.”

LEAN IN – Process for suc­cess­ful women in the work place.

SELFIE – Self por­trait or photo, prob­a­bly snapped on a mobile phone.


More Six in 60

GM-on-stage 4. GM’s 2014 Profits to Pay for Restructuring & Fixing Europe for the Future

  • Pro­jected that nearly $8B GM Prof­its will be plowed back to pay for global plant changes
  • Tak­ing advan­tage of improved earn­ings to take aggres­sive steps to fix things
  • Expected to invest $1.1B on restruc­tur­ing assem­bly plants & pulling Chevy out of Europe


on-the-lot 5. Rising Incentives & Declining Transaction Prices Signal 2014 Sales Year Trend

  • Pric­ing dis­ci­pline from 2013 may be sac­ri­ficed to gain mar­ket share
  • To reach 16M pro­jected sales, price wars may be the trend in the future
  • Grow­ing pro­duc­tion capac­ity & aggres­sive credit avail­abil­ity are key factors


shopping-slowdown 6. Will Car Shoppers Skip Both the Mall & the Dealership & Just Go Online?

  • Long-term changes in shop­per habits shift­ing con­sumers away from malls
  • Ques­tion is, will this trend to online buy­ing move to car buy­ing at dealerships?
  • Traf­fic to phys­i­cal stores has decreased dra­mat­i­cally since Black Friday


Doing It Right  

Why attend this LED Light­ing Panel in New Orleans:

Energy-efficient LED light­ing from GE is help­ing auto deal­ers save money on their lots while beau­ti­fully show­cas­ing vehi­cles, adding a mea­sure of secu­rity and enhanc­ing the cus­tomer expe­ri­ence. It would be very timely and pro­duc­tive if dealer prin­ci­pals and gen­eral man­agers made it a point to attend one of three panel pre­sen­ta­tions at NADA.

Ryan will also be speak­ing on an NADA Edu­ca­tional Panel on how to “Improve Cash Flow and Prof­its with Green Ini­tia­tives,” which focuses on sus­tain­able green ini­tia­tives, light­ing tech­nolo­gies and financ­ing options to help improve prof­its and reduce util­ity costs.

Here is the Panel Schedule:

1/24/2014      2:00pm -   3:15pm     Room 220 — 222
1/26/2014     10:30am — 11:45am     Room 228 — 230
1/26/2014      3:30pm -   4:45pm     Room 211 — 213

Get to NADA Booth: To “see” and gain a live demo and to hear the com­pelling rea­sons why LED light­ing is trans­form­ing the show­rooms and front lots of deal­er­ships, GE Light­ing will be exhibit­ing at the upcom­ing NADA Show (Booth #4601)

Deal­er­ships are begin­ning to see the “lights”(LED)

To see one such exam­ple is the world’s first all-LED Mercedes-Benz deal­er­ship in Fort Mitchell, Ken­tucky. The deal­er­ship will use about 40% less light­ing energy with LED than con­ven­tional tech­nolo­gies, sav­ing $46,000 a year.

DO SOME ADVANCE RESEARCH on light­ing prior to NADA or your next meet­ing with the GM or Controller.


Build a Better Dealership

greenOEMS Find that Green Sells Cars to Millennials

There is an assump­tion that Mil­len­ni­als don’t like cars because sales among the demo­graphic are down – a valid enough conclusion.

Yet, a recent study by AutoTrader.com found that of the Mil­len­ni­als sur­veyed, only 6% cited lack of inter­est in dri­ving as a rea­son for not pur­chas­ing a car.

Not only that, but many dis­played dis­cernible opin­ions about what brands they like and don’t like, with Honda and Chevy get­ting big thumbs up.

The dif­fer­ence between Mil­len­ni­als and pre­vi­ous gen­er­a­tions is that while Boomers and X-ers sim­ply accepted the para­me­ters of the “Amer­i­can Dream” – hav­ing a fam­ily, buy­ing a house in the sub­urbs, and dri­ving a car to work every day – Mil­len­ni­als are more likely to make their pur­chas­ing deci­sions based on what suits their cur­rent lifestyle.

Read more …

Smart Thinking - Pass It On  
Case Study

GE Light­ing helped high­light the 350 vehi­cle inven­tory at a dealer’s new location.

Suc­cess Story:  Kia AutoSports of Colum­bus, GA

The Deal­er­ship:
When Mon­roe Lee, owner of KIA AutoSport, began design on a new KIA deal­er­ship in Colum­bus, Ga., he inves­ti­gated light­ing solu­tions that deliv­ered bright, high-quality light while help­ing to reduce energy con­sump­tion in one of the facility’s key areas: dealer lots.

The Sit­u­a­tion:
Out­door light­ing in lots is one of the most impor­tant areas to con­sider when upgrad­ing auto dealer light­ing, as it is often the first impres­sion cus­tomers see when enter­ing the facil­ity, as well as one of the largest users of elec­tric­ity at a dealership.

The Solu­tion:
After review­ing light­ing options, Lee chose GE’s Evolve™ LED Area Lights rec­om­mended by Geor­gia Power for their reduced energy con­sump­tion, long rated life and sleek design.

• Sixty-nine 202-watt Evolve LED Area Lights were mounted on 30 25-foot poles, with a com­bi­na­tion of one, two and four fix­ture mount­ings per pole.

• GE’s out­door LED light­ing fix­tures at KIA AutoSport have a cor­re­lated color tem­per­a­ture (CCT) of 4000K and a color-rendering index (CRI) of 70.

“The new LED light­ing show­cases the cars indi­vid­u­ally, and really high­lights the color of the vehi­cles on the lot,” con­tin­ued Lee. “Plus, GE’s thin Evolve light­ing fix­tures have a more ele­gant look com­pared to bulky metal halide fixtures.”

The Results:
“When com­pared to a sim­i­larly sized deal­er­ship that I built five years ago using metal halide fix­tures, it appears I’m sav­ing between 20–33 per­cent on energy costs as a result of the LED light­ing,” Lee explained. “I have had no main­te­nance with the light fix­tures since instal­la­tion a year ago. That was one of the main sell­ing fea­tures that put me over the edge.”

READ the entire suc­cess story!

ge kia

For more infor­ma­tion about energy-efficient GE LED light­ing options, visit www.gelighting.com/auto

Dealer Resources 
Looking for the Best Leads in the business?
Helping dealers manage their reputation.
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.

If you find that you received this newsletter by mistake or wish to unsubscribe to this publication, please click here to unsubscribe from the mailing list.

ADVERTISE WITH US - Contact AIN Media Publisher Chuck Parker at cparker@automotivedigest.com or (310) 265-2225 to learn more.