DealerRater is making changes to its Dealer of the Year Award Program for the 2015 awards. This highly competitive annual award program recognizes a select group of car dealerships in the United States and Canada for outstanding customer satisfaction as expressed through consumer reviews posted on DealerRater’s web site for the previous calendar year.
The criteria for the 2015 DealerRater® Dealer of the Year Award Program will include the following:
- Average minimum star rating of 4.0 on DealerRater (calculated quarterly); with 5.0 as the highest possible rating
- Minimum of 25 reviews on DealerRater for the 2014 calendar year
- At least one review on DealerRater per quarter during the 2014 calendar year
“With the planned changes to the 2015 program, we expect more dealers to become eligible for the Dealer of the Year Awards,” said Chip Grueter, president at DealerRater. “Having zero reviews in one particular month will no longer put a dealership out of the running as they will be able to make up for that zero score during the quarter. We look forward to an intensified competition next year.”