CallSource has launched the RADAR Report to measure dealer phone management success and to track the Call-to-Appointment for auto retailers. The RADAR Report measures call performance for dealers across the country and provides benchmarks for how dealerships are doing against their competition.
As more retailers are shifting their focus to various forms of online marketing, they are often overlooking one fundamental fact – more than 80 percent of customers use the phone to contact a dealership when they are ready to buy. If retailers could turn just a few more calls per week into appointments, they can improve annual profits by hundreds of thousands of dollars.
The report will highlight the top 10 performing dealerships for overall call-to-appointment ratios. Currently, the industry average is 7.8 percent, though several CallSource clients are approaching 30 percent.
To see a sample report, visit CallSource Automotive at booth #5009 at the National Automobile Dealers Association convention in New Orleans, Jan. 25–28.
To find out more about why this tracking report will enable your dealership to see how well you are managing your phone systems, please check out the new CallSource press release.