January 13, 2014
Quick Reads: Six in 60
TODAY'S TOP 6 STORIES, IN 60 SECONDS

self-driving-car 1. 54M People to Own Self Driving Cars by 2035, Says IHS

  • Self-driving cars expected to hit the road in 2020
  • U.S. sales to be 12M, with 54M on road globally
  • Safety will drive sales; traf­fic and air pol­lu­tion also factors

GET MORE INFO


Los Angeles Times
aluminum 2. All-Aluminum Car Bodies Bring $1B Global Plant Investment

  • Trou­bled met­als indus­try looks for ways to increase use of aluminum
  • Alcoa has stepped up with $575M invest­ment in plants in Iowa & Tennessee
  • Alu­minum lighter than steel but 3X more expensive

GET MORE INFO


Wall Street Journal
mulally 3. Mulally Sticking It Out at Ford; Drives Microsoft Back to Boardroom

  • Finally made it clear he’s not tak­ing the job, as Wall Street wanted
  • Deci­sion adds to uncer­tainty at Microsoft and sense of relief at Ford
  • Find­ing the right per­son to lead Microsoft presents chal­lenges for directors

GET MORE INFO


Wall Street Journal
plache-lacey-425

VIDEO: Pent-Up Demand Continues To Be a Strong Force

Edmunds projects that 2014 will be a strong year for auto sales — with a pre­dic­tion of 16.4M sales. One key dri­ving force is pent-up demand.

VIDEO: Edmunds Gets Inside Your 'Car Head'
edmunds-carhead
  Edmunds’ ‘Car Head’ Commercial
 

Check out Edmunds amus­ing (if slightly dis­con­cert­ing) ‘Car Head’ com­mer­cial tout­ing the Edmunds Price Promise — which makes it easy for buy­ers to con­nect with deal­ers who’ve agreed to pro­vide up-front prices on spe­cific cars.

VIDEO: The CFPB and You
ciarrocchi-stephen
  Looking Out for the CFPB
 

A good eval­u­a­tion of your deal­er­ship, with a focus on con­sis­tency in your approach, could find oppor­tu­ni­ties to improve in com­pli­ance and dis­cover poten­tial areas for profit.





More Six in 60
MORE OF TODAY'S TOP 6 STORIES

population-growth 4. U.S.Population Growing Slowly to 317.3M — Still Means More Car Sales

  • Pop­u­la­tion grew only 0.72% over a year period, July 2012 to July 2013
  • Slow­est rate of growth  since depression
  • Deal­ers Note: Mid­dle aged peo­ple are mov­ing, but young peo­ple are not

GET MORE INFO

slimy-dealer 5. CA Auto Dealers Nailed & Warned by FTC for Deceptive Buy & Lease Offers

  • Alleged decep­tive adver­tis­ing by deal­ers is bring­ing tighter rein on auto industry
  • FTC respond­ing to con­sumer con­cerns and issues, includ­ing Feds
  • Set­tle­ments con­sid­ered warn­ing shots for dealer nationally

GET MORE INFO

CES-2014 6. Hardware, Gadgets, Crowdsharing & Car Connectivity Dominate CES 2014

  • Trade booths are filled with flash­ing lights & music to stop traffic
  • Car Con­nec­tiv­ity and OEM focus on prod­uct & cock­pit was hot
  • Small com­pa­nies with big ideas (includ­ing hard­ware) got attention

GET MORE INFO

Doing It Right  
BEHIND THE NUMBERS

What a great year for auto sales in 2013 – the best since 2007 before it all plum­meted with a gaso­line price spike and eco­nomic meltdown.

Ana­lysts and indus­try exec­u­tives do see growth com­ing this year.

Light-duty pick­ups and sport-utility/crossover vehi­cles saw a very strong year. That should continue.

Incen­tives have been restrained and that may continue.

Chrysler is see­ing bet­ter times as Fiat answered the own­er­ship ques­tion – and its credit rat­ing has improved.

Ana­lysts will be watch­ing how the mar­ket per­forms this year and next – if this growth con­tin­ues, flat­tens out, or reduces.

Here are a few trends that auto ana­lysts are watch­ing to see how the mar­ket per­forms in 2014 and beyond…..

  1. Ana­lysts and indus­try exec­u­tives do see growth com­ing this year – up to about 16M new vehi­cles expected.
  2. Light-duty pick­ups and sport-utility/crossover vehi­cles saw a very strong year. That should con­tinue. New pickup truck mod­els are rolling out, which is expected to strengthen inter­est in the prod­ucts. Gaso­line prices aren’t expected to increase by very much this year, which should help light-duty truck sales.
  3. Incen­tives have been restrained and that should con­tinue. Much of it came through very com­pet­i­tive lease deals in 2013. With a high vol­ume of off-lease units com­ing back to remar­ket­ing chan­nels this year, much atten­tion will be given to how new vehi­cle leases will be incentivized.
  4. See more of the Top Trends for 2014 and beyond…..

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

Gary MayDealers Gain Digital Marketing & Sales Training Edge with IM@CS-Dealer Authority Combo

The Sit­u­a­tion for Deal­ers: Prin­ci­pals & Gen­eral Man­agers are real­iz­ing that it is now pos­si­ble to gen­er­ate increased results from their dig­i­tal mar­ket­ing and sales train­ing. How­ever, the selec­tion of the “right” con­sul­tancy com­pany is what can make a big dif­fer­ence in results.

At the same time, fre­quently deal­ers have had to find another con­sul­tancy sup­port­ing com­pany in order to also bring per­son­al­ized search, social, and con­tent mar­ket­ing ser­vices to go with their dig­i­tal mar­ket­ing efforts.

The Solu­tion Just Hap­pened: Gary May, founder and pres­i­dent of Inter­ac­tive Mar­ket­ing and Con­sult­ing Ser­vices (IM@CS) has joined forces with JD Rucker, founder of Dealer Author­ity and for­merly of KPA/TK Car­sites, to offer unpar­al­leled prod­ucts and ser­vices to auto­mo­bile deal­ers, man­u­fac­tur­ers and ser­vice providers.

“This is an amaz­ing first step in a long-term part­ner­ship between IM@CS and Dealer Author­ity,” Rucker said. “Gary and his team are true trend­set­ters in the indus­try and I believe that the com­bined strate­gies will make all IM@CS clients head and shoul­ders above their competitors.

How to find out why these two indus­try experts can make things happen:

Com­pa­nies inter­ested in gen­er­at­ing increased results from their dig­i­tal mar­ket­ing and sales train­ing in 2014 can reach IM@CS at (310) 377‑6481 or info@imacsweb.com to arrange for ini­tial con­sul­ta­tion meet­ings as well as dis­cuss ser­vices and costs. READ MORE

Opportunities, Challenges & Electric Vehicles  

The future of Fisker Auto­mo­tive might be viewed as a sym­bolic tale of where eco­nomic alliances – and com­pe­ti­tion – now stand between the US and China.

Two Chi­nese investors are vying to take over the trou­bled US maker of the lux­ury, extended range Fisker Karma.

While EV sales fig­ures in either coun­try are highly unlikely to meet the mil­lion unit EV mark set by Pres­i­dent Obama within the next two years, the race is still being run.

The invest­ments have been impressive:

  • An elec­tric ver­sion of the Saab 9–3 for sale in China is crit­i­cal for Saab a year out of its bank­ruptcy proceedings.
  • Tesla Motors has been work­ing hard to get its web­site domain name back in China from a Chi­nese owner.
  • Actor Leonardo DiCaprio announced he’s form­ing a team to par­tic­i­pate in a new EV rac­ing cir­cuit that will launch its inau­gural sea­son in Bei­jing next September.

Read all about the oppor­tu­ni­ties and chal­lenges that EVs present for the US and Chi­nese auto markets……






Dealer Resources 
Autobytel
Looking for the Best Leads in the business?
DealerRater.com
Helping dealers manage their reputation.
OneCommand
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.




If you find that you received this newsletter by mistake or wish to unsubscribe to this publication, please click here to unsubscribe from the mailing list.

ADVERTISE WITH US - Contact AIN Media Publisher Chuck Parker at cparker@automotivedigest.com or (310) 265-2225 to learn more.