January 13, 2014
Quick Reads: Six in 60

self-driving-car 1. 54M People to Own Self Driving Cars by 2035, Says IHS

  • Self-driving cars expected to hit the road in 2020
  • U.S. sales to be 12M, with 54M on road globally
  • Safety will drive sales; traf­fic and air pol­lu­tion also factors


Los Angeles Times
aluminum 2. All-Aluminum Car Bodies Bring $1B Global Plant Investment

  • Trou­bled met­als indus­try looks for ways to increase use of aluminum
  • Alcoa has stepped up with $575M invest­ment in plants in Iowa & Tennessee
  • Alu­minum lighter than steel but 3X more expensive


Wall Street Journal
mulally 3. Mulally Sticking It Out at Ford; Drives Microsoft Back to Boardroom

  • Finally made it clear he’s not tak­ing the job, as Wall Street wanted
  • Deci­sion adds to uncer­tainty at Microsoft and sense of relief at Ford
  • Find­ing the right per­son to lead Microsoft presents chal­lenges for directors


Wall Street Journal

VIDEO: Pent-Up Demand Continues To Be a Strong Force

Edmunds projects that 2014 will be a strong year for auto sales — with a pre­dic­tion of 16.4M sales. One key dri­ving force is pent-up demand.

VIDEO: Edmunds Gets Inside Your 'Car Head'
  Edmunds’ ‘Car Head’ Commercial

Check out Edmunds amus­ing (if slightly dis­con­cert­ing) ‘Car Head’ com­mer­cial tout­ing the Edmunds Price Promise — which makes it easy for buy­ers to con­nect with deal­ers who’ve agreed to pro­vide up-front prices on spe­cific cars.

VIDEO: The CFPB and You
  Looking Out for the CFPB

A good eval­u­a­tion of your deal­er­ship, with a focus on con­sis­tency in your approach, could find oppor­tu­ni­ties to improve in com­pli­ance and dis­cover poten­tial areas for profit.

More Six in 60

population-growth 4. U.S.Population Growing Slowly to 317.3M — Still Means More Car Sales

  • Pop­u­la­tion grew only 0.72% over a year period, July 2012 to July 2013
  • Slow­est rate of growth  since depression
  • Deal­ers Note: Mid­dle aged peo­ple are mov­ing, but young peo­ple are not


slimy-dealer 5. CA Auto Dealers Nailed & Warned by FTC for Deceptive Buy & Lease Offers

  • Alleged decep­tive adver­tis­ing by deal­ers is bring­ing tighter rein on auto industry
  • FTC respond­ing to con­sumer con­cerns and issues, includ­ing Feds
  • Set­tle­ments con­sid­ered warn­ing shots for dealer nationally


CES-2014 6. Hardware, Gadgets, Crowdsharing & Car Connectivity Dominate CES 2014

  • Trade booths are filled with flash­ing lights & music to stop traffic
  • Car Con­nec­tiv­ity and OEM focus on prod­uct & cock­pit was hot
  • Small com­pa­nies with big ideas (includ­ing hard­ware) got attention


Doing It Right  

What a great year for auto sales in 2013 – the best since 2007 before it all plum­meted with a gaso­line price spike and eco­nomic meltdown.

Ana­lysts and indus­try exec­u­tives do see growth com­ing this year.

Light-duty pick­ups and sport-utility/crossover vehi­cles saw a very strong year. That should continue.

Incen­tives have been restrained and that may continue.

Chrysler is see­ing bet­ter times as Fiat answered the own­er­ship ques­tion – and its credit rat­ing has improved.

Ana­lysts will be watch­ing how the mar­ket per­forms this year and next – if this growth con­tin­ues, flat­tens out, or reduces.

Here are a few trends that auto ana­lysts are watch­ing to see how the mar­ket per­forms in 2014 and beyond…..

  1. Ana­lysts and indus­try exec­u­tives do see growth com­ing this year – up to about 16M new vehi­cles expected.
  2. Light-duty pick­ups and sport-utility/crossover vehi­cles saw a very strong year. That should con­tinue. New pickup truck mod­els are rolling out, which is expected to strengthen inter­est in the prod­ucts. Gaso­line prices aren’t expected to increase by very much this year, which should help light-duty truck sales.
  3. Incen­tives have been restrained and that should con­tinue. Much of it came through very com­pet­i­tive lease deals in 2013. With a high vol­ume of off-lease units com­ing back to remar­ket­ing chan­nels this year, much atten­tion will be given to how new vehi­cle leases will be incentivized.
  4. See more of the Top Trends for 2014 and beyond…..


Build a Better Dealership

Gary MayDealers Gain Digital Marketing & Sales Training Edge with IM@CS-Dealer Authority Combo

The Sit­u­a­tion for Deal­ers: Prin­ci­pals & Gen­eral Man­agers are real­iz­ing that it is now pos­si­ble to gen­er­ate increased results from their dig­i­tal mar­ket­ing and sales train­ing. How­ever, the selec­tion of the “right” con­sul­tancy com­pany is what can make a big dif­fer­ence in results.

At the same time, fre­quently deal­ers have had to find another con­sul­tancy sup­port­ing com­pany in order to also bring per­son­al­ized search, social, and con­tent mar­ket­ing ser­vices to go with their dig­i­tal mar­ket­ing efforts.

The Solu­tion Just Hap­pened: Gary May, founder and pres­i­dent of Inter­ac­tive Mar­ket­ing and Con­sult­ing Ser­vices (IM@CS) has joined forces with JD Rucker, founder of Dealer Author­ity and for­merly of KPA/TK Car­sites, to offer unpar­al­leled prod­ucts and ser­vices to auto­mo­bile deal­ers, man­u­fac­tur­ers and ser­vice providers.

“This is an amaz­ing first step in a long-term part­ner­ship between IM@CS and Dealer Author­ity,” Rucker said. “Gary and his team are true trend­set­ters in the indus­try and I believe that the com­bined strate­gies will make all IM@CS clients head and shoul­ders above their competitors.

How to find out why these two indus­try experts can make things happen:

Com­pa­nies inter­ested in gen­er­at­ing increased results from their dig­i­tal mar­ket­ing and sales train­ing in 2014 can reach IM@CS at (310) 377‑6481 or info@imacsweb.com to arrange for ini­tial con­sul­ta­tion meet­ings as well as dis­cuss ser­vices and costs. READ MORE

Opportunities, Challenges & Electric Vehicles  

The future of Fisker Auto­mo­tive might be viewed as a sym­bolic tale of where eco­nomic alliances – and com­pe­ti­tion – now stand between the US and China.

Two Chi­nese investors are vying to take over the trou­bled US maker of the lux­ury, extended range Fisker Karma.

While EV sales fig­ures in either coun­try are highly unlikely to meet the mil­lion unit EV mark set by Pres­i­dent Obama within the next two years, the race is still being run.

The invest­ments have been impressive:

  • An elec­tric ver­sion of the Saab 9–3 for sale in China is crit­i­cal for Saab a year out of its bank­ruptcy proceedings.
  • Tesla Motors has been work­ing hard to get its web­site domain name back in China from a Chi­nese owner.
  • Actor Leonardo DiCaprio announced he’s form­ing a team to par­tic­i­pate in a new EV rac­ing cir­cuit that will launch its inau­gural sea­son in Bei­jing next September.

Read all about the oppor­tu­ni­ties and chal­lenges that EVs present for the US and Chi­nese auto markets……

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