January 30, 2014
Quick Reads: Six in 60

super-bowl-car-ads 1. Super Bowl Ads Create February Car Sales

Looks like Ford & Jaguar are Super Bowl auto adver­tis­ers. 30% of Kbb.com respon­ders say they are con­sid­ered buy­ing a Ford.

75% of those sur­veyed by Kel­ley say they are watch­ing game. Most site vis­i­tors believe Den­ver will win.  


Kelley Blue Book
ford 2. Ford Pushes Envelope for Record Profits

Ford made record $3B in Fourth Quar­ter, up a whop­ping 90%. That’s $7.2B for 2013.

Trans­for­ma­tive year ahead for Ford with two dozen prod­uct  launches and grit to close fac­to­ries and deal with competition.  


Financial Times
response-time 3. Respond in 20 Minutes — Or You’re Dead

Over and over again, for years, dealer sales teams have been told that they must get back to a sales lead imme­di­ately. Hence the No-More-Than-20-Minutes Rule.

Slow responses are now out­right unac­cept­able for what­ever reason.  


Automotive News

VIDEO: Speed a Huge Factor in Auto Lending

There’s a need for speed in the dealer office when it comes to lend­ing. The speed of get­ting credit appli­ca­tion approvals has never been faster and Equifax can help the process by using non-Credit Bureau data.

VIDEO: Outgoing Chairman's Words of Warning
  At NADA: Sounding the Alarm on the CFPB

Out­go­ing NADA Chair­man David West­cott warned of harm to con­sumers and deal­ers — includ­ing more lim­ited choices — if the CFPB gets its way. From AutoNews Now.

BLOG: Green Auto Market
  What’s Next for E15?

Tues­day was the end of the open com­ment period to the EPS on its planned revi­sions to the Renew­able Fuel Stan­dard. In Novem­ber, the EPA changed its mind about whether gaso­line should go up to E15 — 15% ethanol — and asked for pub­lic com­ments. Mean­while, the bat­tle between ethanol/biofuel pro­duc­ers and the oil indus­try con­tin­ues.  GET MORE DETAILS

More Six in 60

aftermarket 4. ReyRey Buys AddOnAuto

Wow– Another acqui­si­tion con­tin­ues to fur­ther con­sol­i­date the auto­mo­tive provider net­work in just this past week.

Reynolds and Reynolds acquired AddO­nAuto to com­plete an end-to-end solu­tion for deal­er­ships wish­ing to sell more vehi­cle accessories.


driving-in-another-country 5. In the Next 30 Seconds, Someone Dies in a Car Crash

Some­where in the World, some­one will die in an auto crash while you are read­ing this digested arti­cle. There’s one death every 30 seconds.

And the sit­u­a­tion is get­ting worse as the toll rises – Esti­mated 2M deaths per year by 2030. It now more than a “yeah, yeah” problem.


no-more 6. Will Chat Self Destruct Your Car Sales Job?

Snapchat, until Its recent cyber­se­cu­rity prob­lem, was the coolest way for teenagers to send short mes­sages & self­ies they knew would dis­ap­pear moments after being read.

Now com­pa­nies (includ­ing deal­er­ship teams) are being pitched by chat soft­ware providers who, iron­i­cally enough, want a higher level of security.


Doing It Right  

Deal­ers under­stand the power of social media mar­ket­ing. How­ever, they are unsure about where their cus­tomers and prospects are spend­ing their time, what to say to their social com­mu­ni­ties, and how to best man­age the for­ever grow­ing and evolv­ing world of social media.

Together, OneCom­mand and Wild­fire by Google, one of the world’s largest social media mar­ket­ing soft­ware providers, have brought to mar­ket Social Roots, a turn-key social media solu­tion that mon­i­tors, engages, and grows a dealership’s social com­mu­ni­ties through proven, results-driven methods.

“Through count­less hours of social media mar­ket­ing research and our part­ner­ship with Wild­fire by Google, we saw the need for Social Roots. This solu­tion pro­vides deal­ers with the answers to these ques­tions, along with the advan­tages of real-time social mon­i­tor­ing, and an under­stand­ing of what moti­vates their social fol­low­ers to act with and engage with their brand,” com­ments Jeff Hart, Pres­i­dent and CEO of OneCom­mand.

Social Roots is a OneCom­mand Traf­fi­cAc­cel­er­a­tor solu­tion which allows deal­er­ships to engage and grow a new seg­ment of cus­tomers and prospects, their social com­mu­ni­ties. These solu­tions drive traf­fic and rev­enue by address­ing impor­tant deal­er­ship opportunities.

Learn more about this new partnership.


Build a Better Dealership

greenOEMS Find that Green Sells Cars to Millennials

There is an assump­tion that Mil­len­ni­als don’t like cars because sales among the demo­graphic are down – a valid enough conclusion.

Yet, a recent study by AutoTrader.com found that of the Mil­len­ni­als sur­veyed, only 6% cited lack of inter­est in dri­ving as a rea­son for not pur­chas­ing a car.

Not only that, but many dis­played dis­cernible opin­ions about what brands they like and don’t like, with Honda and Chevy get­ting big thumbs up.

The dif­fer­ence between Mil­len­ni­als and pre­vi­ous gen­er­a­tions is that while Boomers and X-ers sim­ply accepted the para­me­ters of the “Amer­i­can Dream” – hav­ing a fam­ily, buy­ing a house in the sub­urbs, and dri­ving a car to work every day – Mil­len­ni­als are more likely to make their pur­chas­ing deci­sions based on what suits their cur­rent lifestyle.

Read more …

Smart Thinking - Pass It On  
EV Wars

The future of Fisker Auto­mo­tive might be viewed as a sym­bolic tale of where eco­nomic alliances – and com­pe­ti­tion – now stand between the US and China.

Two Chi­nese investors are vying to take over the trou­bled US maker of the lux­ury, extended range Fisker Karma.

While EV sales fig­ures in either coun­try are highly unlikely to meet the mil­lion unit EV mark set by Pres­i­dent Obama within the next two years, the race is still being run.

The invest­ments have been impressive:

  • An elec­tric ver­sion of the Saab 9–3 for sale in China is crit­i­cal for Saab a year out of its bank­ruptcy proceedings.
  • Tesla Motors has been work­ing hard to get its web­site domain name back in China from a Chi­nese owner.
  • Actor Leonardo DiCaprio announced he’s form­ing a team to par­tic­i­pate in a new EV rac­ing cir­cuit that will launch its inau­gural sea­son in Bei­jing next September.

Read all about the oppor­tu­ni­ties and chal­lenges that EVs present for the US and Chi­nese auto markets……

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