Contact At Once! has purchased Outsell’s Direct Chat business and the companies have entered into a strategic agreement to integrate Contact At Once! live chat software with Outsell’s Digital Engagement Platform for mutual customers.
Outsell CEO Mike Wethington said that the company decided to spin off its Direct Chat business so that it could focus on the development of the next generation of its Software-as-a-Service (SaaS) Digital Engagement Platform, which allows automobile manufacturers, agencies, marketing associations and individual dealers to share in the development of brand-consistent, analytics-driven, cross-channel marketing programs.
“We feel strongly that chat is an essential part of an automotive dealer’s cross-channel arsenal, and came to the conclusion that we could best serve our clients’ needs by partnering with the company who is the market leader,” says Wethington. “Contact At Once!‘s strong track record in the industry, glowing dealer recommendations and innovative products made them the hands-down choice.”