January 9, 2014
Quick Reads: Six in 60

text-and-drive 1. Texting While Driving Will Ultimately Cause You to Crash

  • Study con­firms that dial­ing, tex­ting, or reach­ing for your cell causes crashes
  • Just talk­ing on the phone not nearly as dangerous
  • Study did not cover hand­held vs. hands-free, however


Los Angeles Times
cng-at-pump 2. Growing Interest by Consumers in Running on Natural Gas

  • OEMs strug­gling to deal with renewed inter­est in NG vehicles
  • Sup­ply­ing the tech­nol­ogy for a niche mar­ket is logis­ti­cal challenge
  • Chrysler has one NG vehi­cle; GM some pick­ups, work­ing aftermarket


Financial Times
applying-for-jobs 3. Expect LinkedIn to Become Major Dealership Recruiting Tool

  • Plans to use data from 250M users to help com­pa­nies hire
  • Esti­mated that at least 10% of users are in “auto­mo­tive sector”
  • Users can select com­pany and see what and who has been hired


Financial Times

VIDEO: Prioritizing Your Dealership's Lighting

Let there be light: proper and effec­tive light­ing start­ing with your sig­nage. Assess the light­ing in your biggest area of expo­sure, the lot, front and back. Then go to the ser­vice bay and the show­room. See how the “out­doors” around your deal­er­ship are being blan­keted with light — and then check out some deal­er­ships that have gain great suc­cess by “let­ting the light shine.”

VIDEO: Consumers and Connected Cars
  Lots of Excitement, Confusion Among Connected Cars

Con­sumers have an enor­mous amount of inter­est in — and con­fu­sion about — con­nected cars. And depend­ing upon brand of vehi­cle, there’s a fairly high level of adoption.

VIDEO: CES in Las Vegas
  CES: Tech Groups Throw a Curved TV

Finan­cial Times San Fran­cisco cor­re­spon­dent Tim Brad­shaw reports on day two of the 2014 Con­sumer Elec­tron­ics Show in Las Vegas, and assesses tech­nol­ogy com­pa­nies’ chances of suc­cess with curved and ultra-high def­i­n­i­tion televisions.

More Six in 60

uber 4. Uber Car Service’s Pricing Algorithm Means Fewer Car Owners

  • Uber is a car ser­vice that seeks to bring cars and cus­tomers eye­balls together
  • Idea is to push but­ton or click and a pri­vate lux­ury car ser­vice shows up in minutes
  • Could be poten­tial threat to car own­er­ship & dealer sales & services


connected-car 5. OEMs Seek to Connect Cars with Web & Equip Like a Cell Phone

  • Automak­ers are seek­ing to con­nect with Web & customers
  • Rolling out mar­ket­ing & equip­ment strate­gies at  CES 2014
  • OEMs see data pipelines as way to pro­vide services


toyota-ev 6. Toyota Developed Car to Power Owner’s House for a Week

  • Toy­ota announced new info on fuel cell cars and future sales
  • Also includes adapter to enable car to power elec­tric­ity to homes
  • Car can pro­duce enough elec­tric to power a home for a week


Doing It Right  

Why attend this LED Light­ing Panel in New Orleans:

Energy-efficient LED light­ing from GE is help­ing auto deal­ers save money on their lots while beau­ti­fully show­cas­ing vehi­cles, adding a mea­sure of secu­rity and enhanc­ing the cus­tomer expe­ri­ence. It would be very timely and pro­duc­tive if dealer prin­ci­pals and gen­eral man­agers made it a point to attend one of three panel pre­sen­ta­tions at NADA.

Ryan will also be speak­ing on an NADA Edu­ca­tional Panel on how to “Improve Cash Flow and Prof­its with Green Ini­tia­tives,” which focuses on sus­tain­able green ini­tia­tives, light­ing tech­nolo­gies and financ­ing options to help improve prof­its and reduce util­ity costs.

Here is the Panel Schedule:

1/24/2014      2:00pm -   3:15pm     Room 220 — 222
1/26/2014     10:30am — 11:45am     Room 228 — 230
1/26/2014      3:30pm -   4:45pm     Room 211 — 213

Get to NADA Booth: To “see” and gain a live demo and to hear the com­pelling rea­sons why LED light­ing is trans­form­ing the show­rooms and front lots of deal­er­ships, GE Light­ing will be exhibit­ing at the upcom­ing NADA Show (Booth #4601)

Deal­er­ships are begin­ning to see the “lights”(LED)

To see one such exam­ple is the world’s first all-LED Mercedes-Benz deal­er­ship in Fort Mitchell, Ken­tucky. The deal­er­ship will use about 40% less light­ing energy with LED than con­ven­tional tech­nolo­gies, sav­ing $46,000 a year.

DO SOME ADVANCE RESEARCH on light­ing prior to NADA or your next meet­ing with the GM or Controller.


Build a Better Dealership

Toyota leasingWhat Could Off-Leasing Boom Mean in 2014?

Leas­ing turned things around for vehi­cle sales three years ago – fueled by low inter­est rates, ris­ing resid­ual val­ues, and sweet deals from automak­ers with lower monthly payments.

Now, more off-lease cus­tomers are start­ing to return to the mar­ket. Automak­ers, deal­ers, and lenders are start­ing to pon­der a few questions.

What does it mean for brand loy­alty and cus­tomer reten­tion? Off-lease cus­tomers tend to be good for reten­tion, but the com­pet­i­tive land­scape is get­ting intense with incen­tives and low-priced monthly pay­ments being promoted.

Gen­eral Motors entered the leas­ing race last month after being away for a long time.

Auto lenders have been soft­en­ing their under­writ­ing stan­dards this year. Leas­ing has been grow­ing in this envi­ron­ment. What if lenders have gone too far?

Click here to read about other issues being con­sid­ered includ­ing early buy­outs and the resid­ual value environment…….

Smart Thinking - Pass It On  

Here is a suc­cess story of how GE Light­ing helped cre­ate the ulti­mate deal­er­ship with an all-LED light­ing facil­ity inside and out.

The Deal­er­ship:  Mercedes-Benz of Fort Mitchell, Kentucky

The Prob­lem:  When Mercedes-Benz wanted to come into the Cincinnati/Northern Ken­tucky mar­ket, every­body said the prop­erty couldn’t become a car deal­er­ship. The res­i­dents had three concerns—lighting, light­ing and light­ing. The deal­er­ship had to rally com­mu­nity sup­port to rezone the area and it was impor­tant to make a pos­i­tive first impression.

The Solu­tion:  The deal­er­ship uses GE Evolve™ LED Area Lights and Evolve™ LED Post Tops to illu­mi­nate its dri­ve­way and inven­tory. Advanced optics aim light pre­cisely where it’s needed and away from neigh­bors’ yards adja­cent to the property.

What Hap­pened:  The deal­er­ship received calls from sev­eral res­i­dents: ‘I love your lights!’. The re-zoning wouldn’t have passed with­out GE’s fixtures.

READ MORE to get learn about this extra­or­di­nary suc­cess story.

Dealer Resources 
Looking for the Best Leads in the business?
Helping dealers manage their reputation.
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.

If you find that you received this newsletter by mistake or wish to unsubscribe to this publication, please click here to unsubscribe from the mailing list.

ADVERTISE WITH US - Contact AIN Media Publisher Chuck Parker at cparker@automotivedigest.com or (310) 265-2225 to learn more.