MAX Digital Founder Pat Ryan Jr.—whose last NADA session uncovered game-changing facts about Gen X and Gen Y car shoppers—will present the results of further research again at this year’s show. Ryan’s 2014 NADA workshop will reveal even more eye-opening results on this topic from the continuation of the Digital Decision Journey research project.
With Gen Y alone accounting for 40 percent of the car-buying population, dealers have no choice but to adapt to these changing behaviors.
“We’re thrilled to present this research—which, while shocking, is also encouraging,” says Ryan. “More importantly, this session will provide a roadmap—full of win-win opportunities—to help satisfy these new consumer behaviors, improve closing rates, and grow profits for dealers and car manufacturers alike.”
What: Speaking session:
Online Strategies for Winning Gen X and Gen Y Buyers
Where and When:
NADA 2014 Featured Workshop
Friday, January 24; 12:15 – 1:30 p.m.
Saturday, January 25; 10:30 – 11:45 a.m.
Monday, January 27; 2:30 – 3:45 p.m.
Who: Pat Ryan Jr., Founder of MAX Digital
Attendees may also stop by the MAX Digital booth (3525) to learn more.
Keep reading to learn more about the Digital Decision Journey research project.