February 7, 2014
The Week's Top News

uaw-worker 1. Union Vote At VW Factory In Tennessee Could Shake Up U.S. Auto Industry

VW’s 1,500 U.S. work­ers vote next week on whether to join UAW. The result will have big impli­ca­tions for the U.S. auto indus­try as a whole.

UAW win would tur­bocharge efforts to union­ize other foreign-owned fac­to­ries, and turn around a decline in mem­ber­ship that’s lasted decades. But a loss could deal a blow to all UAW members.


cars-in-snow 2. It Sucks, But January Car Sales Were Frozen Out

Edmunds says that cold, cold weather is going to lit­er­ally freeze Jan­u­ary car sales.

Relent­less win­ter weather likely kept car shop­pers away from dealerships.


autonomous-nissan-leaf 3. Almost 9 in 10 Americans Would Worry About Riding in Driverless Cars

Almost nine of 10 adults in the U.S. would worry about rid­ing in dri­ver­less cars, says new Har­ris Poll sur­vey. Find­ings could slow down OEMs’ race to bring dri­ver­less vehi­cles to the marketplace.

Major con­cerns were safety, reli­a­bil­ity, and pri­vacy. Lat­est study of sev­eral point­ing to motorists’ dis­com­fort with autonomous vehicles.


The Detroit Bureau

VIDEO: CPOs Will Play a Huge Role in 2014

Lease returns are going to be the big story of 2014, and demand for three-to-four year old vehi­cles should be strong.

VIDEO: VW's Super Bowl Ad
  2014 Volkswagen Game Day Commercial: Wings

In the 2014 Game Day com­mer­cial from Volk­swa­gen, watch as a father tells his daugh­ter that every time a Volk­swa­gen hits 100,000 miles, a Ger­man Engi­neer gets his wings.

BLOG: Green Auto Market
  Used Car Sales Very Profitable for Major Dealer Groups

Three of the nation’s largest pub­licly traded deal­er­ship groups have reported their 2013 earn­ings — and it was a great year for both new and used vehi­cle sales for Auto­Na­tion, Group 1 Auto­mo­tive, and Asbury Auto­motive Group. Read on for more info on what they did right.

The Week's Top News

cars-dot-com-app 4. New Car Transition Prices & Incentives Down

Cars.com says new car trans­ac­tion prices in Jan­u­ary will fall below $30K.

Esti­mated aver­age trans­ac­tion price (ATP) for light vehi­cles in the U.S. was $29,882 in Jan­u­ary 2014.


end-of-facebook 5. Facebook Selling Ads as Demise Looms?

Prince­ton study says Face­book and Social media could be demised by mobile.

Trend­ing down on Google search as aca­d­e­mics claim they used a “cor­re­la­tion equals cau­sa­tion” model to sug­gest that Face­book is going down.


vw-bus 6. VW Kombi Gone After 63 Years

Most every­one, even, Mil­len­ni­als has either owned or hung out or cov­eted own­ing a VW Camper.

Now it is going out pro­duc­tion so more than ever we will just have to stop as look as one chugs down the street


Doing It Right  

Deal­ers under­stand the power of social media mar­ket­ing. How­ever, they are unsure about where their cus­tomers and prospects are spend­ing their time, what to say to their social com­mu­ni­ties, and how to best man­age the for­ever grow­ing and evolv­ing world of social media.

Together, OneCom­mand and Wild­fire by Google, one of the world’s largest social media mar­ket­ing soft­ware providers, have brought to mar­ket Social Roots, a turn-key social media solu­tion that mon­i­tors, engages, and grows a dealership’s social com­mu­ni­ties through proven, results-driven methods.

“Through count­less hours of social media mar­ket­ing research and our part­ner­ship with Wild­fire by Google, we saw the need for Social Roots. This solu­tion pro­vides deal­ers with the answers to these ques­tions, along with the advan­tages of real-time social mon­i­tor­ing, and an under­stand­ing of what moti­vates their social fol­low­ers to act with and engage with their brand,” com­ments Jeff Hart, Pres­i­dent and CEO of OneCom­mand.

Social Roots is a OneCom­mand Traf­fi­cAc­cel­er­a­tor solu­tion which allows deal­er­ships to engage and grow a new seg­ment of cus­tomers and prospects, their social com­mu­ni­ties. These solu­tions drive traf­fic and rev­enue by address­ing impor­tant deal­er­ship opportunities.

Learn more about this new partnership.


Build a Better Dealership

greenOEMS Find that Green Sells Cars to Millennials

There is an assump­tion that Mil­len­ni­als don’t like cars because sales among the demo­graphic are down – a valid enough conclusion.

Yet, a recent study by AutoTrader.com found that of the Mil­len­ni­als sur­veyed, only 6% cited lack of inter­est in dri­ving as a rea­son for not pur­chas­ing a car.

Not only that, but many dis­played dis­cernible opin­ions about what brands they like and don’t like, with Honda and Chevy get­ting big thumbs up.

The dif­fer­ence between Mil­len­ni­als and pre­vi­ous gen­er­a­tions is that while Boomers and X-ers sim­ply accepted the para­me­ters of the “Amer­i­can Dream” – hav­ing a fam­ily, buy­ing a house in the sub­urbs, and dri­ving a car to work every day – Mil­len­ni­als are more likely to make their pur­chas­ing deci­sions based on what suits their cur­rent lifestyle.

Read more …

Behind the Numbers  

Manheim’s Chief Econ­o­mist Tom Webb gave a pre­sen­ta­tion at the NADA con­fer­ence from the 19th annual Used Car Mar­ket Report.

Labor mar­ket and credit con­di­tion improve­ments are help­ing to build sus­tained vital­ity in the new and used vehi­cle mar­ket­places.

Auc­tion par­tic­i­pants are going through more pres­sure to adopt tech­nolo­gies allow­ing them to buy and sell vehi­cles through online, simul­ta­ne­ous multi-platforms.

Read more about the find­ings on from Manheim’s annual report.…..

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