February 11, 2014
Quick Reads: Six in 60
TODAY'S TOP 6 STORIES, IN 60 SECONDS

toyota-dealer 1. Toyota to Pay $1B Fine Despite No Evidence

Toy­ota is report­edly close to a deal to cap what could be a total of $1B in gov­ern­ment fines, despite the almost total lack of evi­dence from the Feds or NHTSA.

Toy­ota con­tin­ues to coop­er­ate with U.S. attor­neys (who have to wonder).

READ MORE


Wall Street Journal
pizza 2. Apps May Cause Hell with Dealer Service Depts.

Apps are about to wreck the busi­ness of Mom & Pop pizza joints.

Online order­ing of pizza by click­ing on an app sug­gests sim­i­lar prob­lem may come to auto repair shops and small dealer ser­vice depts.

READ MORE


Wall Street Journal
vw-jetta-tdi 3. Jetta TDI is Cheapest U.S. Diesel

Speed Read: 

VW has made the cheap­est Diesel in the U.S. Mar­ket: the Jetta TDI.

The model seeks to solid­ify its posi­tion as cheap­est, with most sales volume.

READ MORE 


Los Angeles Times
bruce-thompson

VIDEO: There's Still Competition With Off-Lease Vehicles in 2014

Tons of cars are com­ing off-lease, and com­pe­ti­tion in the sub-prime space is tough. The good news, though, is that oppor­tu­ni­ties in equity abound — you’ve just got to know how to find them.

PODCAST: Jeremy Anspach
purecars
  2014 is a ‘Refinement Year’
 

In 2014, the vast major­ity of deal­ers will focus on mov­ing up to the next level — which they will do by build­ing rel­e­vancy with con­tent that actu­ally mat­ters to consumers.

OnStar
  Is Microsoft Killing Us Softly? Or Have We Hardly Noticed?
 

Does Microsoft seem to be sur­fac­ing more and more in the auto­mo­tive sys­tems tech­nol­ogy at Deal­ers & OEMs? Has it been embed­ded in all indus­try sys­tems all along?

And with chang­ing of man­age­ment at Microsoft, what does this mean to the auto­mo­tive retail and dealer dis­tri­b­u­tion chan­nel? READ ON to learn more about how deep Microsoft’s infil­tra­tion really goes.





More Six in 60
MORE OF TODAY'S TOP 6 STORIES

mercedes-c-class 4. Dr. Z Casts Out Old Man MB Brand

The new A and C Class Mer­cedes are sell­ing, and Daim­ler is beat­ing chests and drums.

Dr Z (aka Dieter Zetsche) who is almost an icon in Detroit and Stut­gart now get­ting appreciation.

READ MORE 

mike-jackson (1) 5. AutoNation To Do More Big Deals or Not?

Mike Jack­son says acqui­si­tion could add $1B to $2B to AutoNation’s rev­enue in 2014.

He said he’s no set­ting a tar­get, but just look­ing for deals that meet pric­ing criteria.

READ MORE 

twitter-bird 6. The Twitter Bird Needs Flying Lessons

Twit­ter is try­ing very hard to make their stock & the IPO “fly.”

Rev­enue growth seems to be los­ing alti­tude as it strug­gles to make its self into a main­stream product.

READ MORE 

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

A Big Birth­day — Cel­e­brat­ing 50: The War­ranty Group kicked off its 50th year cel­e­bra­tion at the NADA Con­ven­tion in New Orleans.

A Pio­neer of Auto­mo­tive F&I: The War­ranty Group was ini­tially formed as Pat Ryan and Asso­ciates to pro­vide con­sumers with credit and insur­ance prod­ucts through auto­mo­bile deal­er­ships. It has since expanded beyond the auto­mo­tive indus­try into con­sumer prod­ucts, finan­cial ser­vices, and spe­cialty lines of busi­ness in more than 30 coun­tries around the world.

“Since our hum­ble begin­nings in 1964, inno­va­tion and excel­lence have been our main pri­or­i­ties,” said The War­ranty Group’s pres­i­dent and chief exec­u­tive offi­cer, Thomas War­sop. “As one of the world’s pre­em­i­nent single-source providers for the under­writ­ing, admin­is­tra­tion, and mar­ket­ing of ser­vice con­tracts and related ben­e­fits, our goal remains to pro­vide unique solu­tions that cre­ate value for both our clients and the consumer.”

“No one under­stands how to improve deal­er­ship F&I per­for­mance bet­ter than The War­ranty Group,” said Char­lie Robin­son, pres­i­dent of the company’s North Amer­ica auto­mo­tive seg­ment. “Our expe­ri­ence is unmatched, and our clients are ben­e­fi­cia­ries of inno­v­a­tive approaches and impact­ful train­ing that help drive long-term growth and asset reten­tion. We’re proud to kick off our 50th year of lead­er­ship at NADA with the indus­try where it all started,” Robin­son concluded.

READ THE FULL RELEASE HERE

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

best-practicesAuto Dealer Internet Best Practice Tips

The auto­mo­tive Inter­net mar­ket­place con­tin­ues to grow by leaps and bounds on a yearly basis.

Auto­by­tel was the orig­i­nal inno­va­tor of Inter­net auto leads.

Over the years, Auto­by­tel  has con­tin­ued to pro­duce cutting-edge prod­ucts and ser­vices to help your car deal­er­ship turn leads into sales.

Fol­low these Inter­net best prac­tice tips:

• Respond to all pur­chase requests with 30 min­utes (dur­ing work­ing hours)

• Send pro­fes­sional look­ing emails that pro­vide a pos­i­tive impression

• Send the price quote email before call­ing for an appointment

• Ask ques­tions in an email to open the inven­tory selec­tion and find the customer’s hot buttons

More …

Smart Thinking - Pass It On  

Sit­u­a­tion:
Deal­ers need to be able to iden­tify lost oppor­tu­ni­ties and have the abil­ity to attribute a show­room visit and a sale back to a web­site visitor.

Solu­tion:
Auto deal­ers will now be able to gain full attri­bu­tion on their mar­ket­ing spend thanks to a new agree­ment between Polk (recently acquired by IHS) and Hook­Logic

The new solu­tion is a nat­ural pro­gres­sion in the long­stand­ing rela­tion­ship between the com­pa­nies and pro­vides closed-loop report­ing that demon­strates the effect HookLogic’s data dri­ven, high-value incen­tives have on prospec­tive cus­tomers. Pro­grams such as HookLogic’s Web2Show and Lead2Show have long brought prospects to showrooms.

Results:
“Pur­chase Analy­sis Reports pro­vide auto deal­ers and OEMs the evi­dence they need for improved busi­ness deci­sions,” said Brad Korner, vice pres­i­dent, auto­mo­tive retail and media, at IHS Auto­mo­tive. “Armed with this infor­ma­tion, deal­ers and OEM rep­re­sen­ta­tives can deter­mine, on a monthly basis, exactly what is per­form­ing well and iden­tify areas where they need to improve.”

Learn more about the report’s features.






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vAuto
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Dealer.com
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NADA University
One Source, Endless Possibilities, 24/7.




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