February 6, 2014
Quick Reads: Six in 60
TODAY'S TOP 6 STORIES, IN 60 SECONDS

new car lover 1. Are Americans Really Falling Out of Love with the Automobile?

The auto indus­try is in the mid­dle of a cri­sis called Peak Car—the idea that Amer­ica is get­ting over its century-long love affair with the automobile.

Amer­i­cans are dri­ving less, but car sales have almost bounced back to where they were before the Great Recession.

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QUARTZ
ram 1500 2. Ram 1500 Diesel Sets New Fuel Economy Benchmark for Pickups

The U.S. Envi­ron­men­tal Pro­tec­tion Agency has cer­ti­fied the 2014 Ram 1500 diesel at 28 miles per gal­lon on the high­way, the best rat­ing ever achieved by a full-size, half-ton pickup.

With the high­way mileage and a 20 mpg city rat­ing, the EPA cer­ti­fied the pickup with a com­bined rat­ing of 23 mpg.

GET THE DETAILS


MLIVE
airbags 3. NHTSA investigating Problem with Honda Accords Air Bags

The National High­way Traf­fic Safety Admin­is­tra­tion is open­ing a pre­lim­i­nary inves­ti­ga­tion into more than 360,000 2008 Honda Accord cars over com­plaints that air bags deploy acci­den­tally when a door is closed.

NHTSA said it reviewed 28 com­plaints alleg­ing inad­ver­tent deploy­ment of the side air bags.

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Detroit News
andrew-lindstrom

VIDEO: Investing in an Image Program

How much deal­ers are invest­ing in LED light­ing really depends on how much they want to imme­di­ately improve the image, look, and brand­ing of their store. And the money is invested will gen­er­ally be recov­ered in 2 to 4 years.

VIDEO: Good Lighting Sells Cars
rodau-ryan
  Prioritizing Your Dealership’s Lighting
 

Let there be light: proper and effec­tive light­ing start­ing with your sig­nage. Assess the light­ing in your biggest area of expo­sure, the lot, front and back. Then go to the ser­vice bay and the show­room. See how the “out­doors” around your deal­er­ship are being blan­keted with light — and then check out some deal­er­ships that have gain great suc­cess by “let­ting the light shine.”

VIDEO: Chrysler's Super Bowl Ad
bob-dylan
  Chrysler’s Super Bowl Commercial, with Bob Dylan
 

When it’s made here, it’s made with the one thing you can’t import from any­where else, Amer­i­can pride. The all-new 2015 Chrysler 200. America’s Import.





More Six in 60
MORE OF TODAY'S TOP 6 STORIES

cars-dot-com-app 4. New Car Transition Prices & Incentives Down

Cars.com says new car trans­ac­tion prices in Jan­u­ary will fall below $30K.

Esti­mated aver­age trans­ac­tion price (ATP) for light vehi­cles in the U.S. was $29,882 in Jan­u­ary 2014.

GET MORE DETAILS

toyota recall 5. Toyota Wears Recall Crown for Second Straight Year

The National High­way Traf­fic Safety Admin­is­tra­tion said Toy­ota recalled nearly 5.3 mil­lion vehi­cles last year. The Japan­ese automaker topped Chrysler Group, which came in sec­ond by call­ing back almost 4.7 mil­lion vehicles.

Over­all, automak­ers recalled almost 22 mil­lion cars last year, the NHTSA said. That was 34% higher than the pre­vi­ous year and the most since 30.8 mil­lion vehi­cles were recalled in 2004, accord­ing to agency.

READ MORE

no-more 6. Will Chat Self Destruct Your Car Sales Job?

Snapchat, until Its recent cyber­se­cu­rity prob­lem, was the coolest way for teenagers to send short mes­sages & self­ies they knew would dis­ap­pear moments after being read.

Now com­pa­nies (includ­ing deal­er­ship teams) are being pitched by chat soft­ware providers who, iron­i­cally enough, want a higher level of security.

READ MORE

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

Ford Motor Com­pany will rebrand the ADP Ser­viceEdge solu­tion for Ford and Lin­coln deal­ers as Ford & Lin­coln SMART Tech­nol­ogy pow­ered by ADP.

“Ford and ADP have rec­og­nized that we’re reach­ing a new era in the ser­vice depart­ment where the cus­tomer is more empow­ered and expects more con­trol, trans­parency and per­sonal treat­ment,” said Bob Karp, ADP’s SVP North Amer­ica Oper­a­tions and Sales.  “The ADP Ser­viceEdge tech­nol­ogy enables this trans­for­ma­tion, plus it gives deal­ers a con­sis­tent process to drive their growth in service.”

  • Cus­tomers can select their pre­ferred Ser­vice Advi­sor, main­te­nance pack­age and method of transportation.
  • Appoint­ments are recorded seam­lessly into the Dealer Man­age­ment Systems
  • Auto­matic reminders are emailed to cus­tomers in advance of every visit.
  • Ford has begun a national roll­out cam­paign to announce the first com­po­nent of SMART Tech­nol­ogy, SMARTT Appointments—Ford’s new, DMS-integrated, online solu­tion, which helps Ford and Lin­coln cus­tomers sched­ule ser­vice appoint­ments at their pre­ferred deal­er­ship by sim­ply vis­it­ing Ford and Lin­coln web­sites, includ­ing Fordowner.com and Lincolnowner.com.

    Addi­tional SMART Tech­nol­ogy sys­tem mod­ules will be announced later this year.

    For more infor­ma­tion about ADP,  www.adp.com.

     
     



    Build a Better Dealership
    SMART INSIGHTS FOR SMART DEALERS

    Puck-and-coPatterning Your Dealership’s Business Model After Armani & Wolfgang Puck

    What does run­ning a restau­rant have to do with run­ning a dealership?

    Here’s some advice from Wolf­gang Puck him­self — specif­i­cally, Three Actions that have con­tributed to the suc­cess of the Puck Restaurants:

    1. Talk to Your Cus­tomers – When cus­tomers come to your deal­er­ship, they are com­ing to your “house.” They ulti­mately are going to pay you for a car or ser­vice so reach out for them, and talk and listen.
    2. Stick to What You Know Best — In a deal­er­ship oper­a­tion, your team has to do it all — but  your cus­tomers will tell you if your team does sales or ser­vice or cus­tomer rela­tions well. Mar­ket and sup­port this “specialty.”
    3. Hire Young Peo­ple: Get new ideas and pay atten­tion to what the young peo­ple in your deal­er­ship are telling you. They will tell you what is hap­pen­ing and what you should be doing to gain new cus­tomers – and how to take care of your exist­ing ones.

    READ MORE

    Smart Thinking - Pass It On  

    How can deal­ers more effec­tively com­mu­ni­ca­tion with their customers?

    Stay­ing in con­tact and com­mu­ni­cat­ing with cus­tomers are ongo­ing chal­lenges. The solu­tion is to pro­vide com­mu­ni­ca­tion tools to deal­ers that enable them to reach out to cur­rent cus­tomers, poten­tial cus­tomers, and online leads through their pre­ferred mode of communication.

    What DMS Sys­tems are pro­vid­ing the abil­ity to com­mu­ni­cate the way their cus­tomers prefer?

    DMS sys­tems that offer an inno­v­a­tive mar­ket­ing and com­mu­ni­ca­tions solu­tion to dealer cus­tomers, like Autosoft, are enabling deal­ers to reach out to cur­rent cus­tomers, poten­tial cus­tomers, and online leads through their pre­ferred mode of communication.

    Autosoft, Inc., one of the lead­ing national dealer solu­tions providers, has met this need by just announc­ing a part­ner­ing agree­ment with SimplyCast.com to co-market their Sim­ply­Cast 360 Automa­tion Man­ager dig­i­tal mar­ket­ing plat­form to Autosoft customers.

    The Solu­tion to another prob­lem: No Shows

    In addi­tion to the com­plete dealer man­age­ment sys­tem pro­vided by Autosoft, Sim­ply­Cast 360 helps auto­mo­tive deal­er­ships reduce no-shows with appoint­ment reminders, pro­vides tar­geted mes­sages for each cus­tomer based on their pref­er­ences, and offers ser­vice reminders and exclu­sive pro­mo­tions based on vehi­cle type and pur­chase date

    FIND OUT MORE about what this co-marketing arrange­ment between Autosoft and Sim­ply­Cast 360 can do for your dealership.






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