February 20, 2014
Quick Reads: Six in 60

Ram truck 1. More Than 8,000 Diesel-Powered Ram 1500s Ordered in Three Days

Chrysler Group deal­ers ordered more than 8,000 diesel-powered Ram 1500 pick­ups in the first week­end that they could do so.

Included in the orders placed between Feb. 7 and 10 were more than 400 diesel-powered half-ton pick­ups that had already been sold to customers.


Automotive News
elon-musk 2. Tesla Is About to Go ‘Giga’

Tesla is about to announce plans for a ‘gigafac­tory’ to make bat­ter­ies for its vehi­cles at higher vol­ume and lower cost. But it will need to raise cash in order to make that happen.

Given that Tesla stock is at an all-time high, now is a great time for the com­pany to raise that cash.


The Detroit Bureau
aluminum 3. Aluminum Pickups Coming from GM

GM aims to build large-body alu­minum pick­ups by 2018, and has locked in deals with Alcoa and Novelis.

Move comes as GM strug­gles to meet fuel effi­ciency stan­dards, and keep up with Ford.



VIDEO: The Leasing Rebound in 2014

Leas­ing has been on the rebound since 2010, and that’s been the case every year since. Over 300,000 peo­ple are expected to return leased vehi­cles and come back into the mar­ket this year.

VIDEO: The Vote in Chattanooga
  UAW’s Response to VW Vote

United Auto Work­ers chief Bob King responds after Chat­tanooga Volk­swa­gen work­ers vote against union rep­re­sen­ta­tion by the UAW at the plant.

BLOG: Automotive Digestibles
  “All is Lost” or Not for UAW? — How Now to Be the Comeback Kids

The Sit­u­a­tion: The UAW lost the vote to union­ize the VW Pas­sat plant in Chattanooga.

By how much did they actu­ally lose? Really on by 86 votes which means if 44 work­ers changed their vote in favor of the union, the UAW would be “in the plant” and back on the Amer­i­can labor scene.

More to real­ize & know: 165 work­ers declined to vote. What if the vote would have been com­pul­sory? Why did they not par­tic­i­pate? After all, they had 3 days to cast a vote.

Get the skinny on why the UAW actu­ally lost — and what this really means.

More Six in 60

2005 Chevrolet Cobalt LT Sedan 4. GM Knew of Cobalt Ignition Problem = Lawsuit

Gen­eral Motors knew in 2004, a decade before it issued a recall, that the Chevro­let Cobalt had an igni­tion switch that could inad­ver­tently shut off the engine while driving.

Igni­tion switch prob­lem can shut off engine while dri­ving, cut­ting off the driver’s power steer­ing and brakes, as well as safety sys­tems such as airbags and anti-lock brakes.


gm recall 5. GM Recalls 778,000 Cars for Faulty Ignition

Gen­eral Motors announced a recall of about 780,000 vehi­cles due to faulty igni­tion switches that can cause the engine to shut off unexpectedly.

Chevro­let Cobalt and Pon­tiac G5 cars made between 2005 to 2007 are being recalled in the U.S., Canada and Mexico.


Expedition 6. Meet the Updated 2015 Ford Expedition

Ford’s 2015 Expe­di­tion large SUV will have a fuel-efficient new V6, an updated inte­rior and tweaked front styling.

Ford invested wisely by updat­ing  things cus­tomers and see and is sched­uled to reach deal­er­ships in the sec­ond half of this year.


Doing It Right  

What Hap­pened: CRM and lead-management leader Vin­So­lu­tions recently announced a part­ner­ship with Xtime, the leader in reten­tion for deal­er­ship ser­vice departments.

What This Means for Deal­ers: This part­ner­ship enables deal­ers to have an enhanced ser­vice CRM expe­ri­ence by uti­liz­ing both the Vin­So­lu­tions CRM plat­form and the Xtime reten­tion solu­tion to enable call cen­ters, ser­vice advi­sors and even sales­peo­ple to meet any customer’s ser­vice needs from any part of the dealership.

“Life­cy­cle man­age­ment is becom­ing ever­more impor­tant for today’s deal­er­ships, and by inte­grat­ing Vin­So­lu­tions’ CRM plat­form with Xtime’s lead­ing reten­tion solu­tion, we are help­ing to fill an unmet need in the indus­try,” said Brian Skutta, vice pres­i­dent and gen­eral man­ager of Vin­So­lu­tions. “For our dealer cus­tomers, this new part­ner­ship will enable them to have an end-to-end view of their cus­tomers, which will help them pro­vide a best-in-class expe­ri­ence each and every time con­sumers engage with the dealership.”

See the orig­i­nal release to get more details on how this merger can boost your ser­vice department’s bot­tom line.


Build a Better Dealership

Gary MayDealers Gain Digital Marketing & Sales Training Edge with IM@CS-Dealer Authority Combo

The Sit­u­a­tion for Deal­ers: Prin­ci­pals & Gen­eral Man­agers are real­iz­ing that it is now pos­si­ble to gen­er­ate increased results from their dig­i­tal mar­ket­ing and sales train­ing. How­ever, the selec­tion of the “right” con­sul­tancy com­pany is what can make a big dif­fer­ence in results.

At the same time, fre­quently deal­ers have had to find another con­sul­tancy sup­port­ing com­pany in order to also bring per­son­al­ized search, social, and con­tent mar­ket­ing ser­vices to go with their dig­i­tal mar­ket­ing efforts.

The Solu­tion Just Hap­pened: Gary May, founder and pres­i­dent of Inter­ac­tive Mar­ket­ing and Con­sult­ing Ser­vices (IM@CS) has joined forces with JD Rucker, founder of Dealer Author­ity and for­merly of KPA/TK Car­sites, to offer unpar­al­leled prod­ucts and ser­vices to auto­mo­bile deal­ers, man­u­fac­tur­ers and ser­vice providers.

“This is an amaz­ing first step in a long-term part­ner­ship between IM@CS and Dealer Author­ity,” Rucker said. “Gary and his team are true trend­set­ters in the indus­try and I believe that the com­bined strate­gies will make all IM@CS clients head and shoul­ders above their competitors.

How to find out why these two indus­try experts can make things happen:

Com­pa­nies inter­ested in gen­er­at­ing increased results from their dig­i­tal mar­ket­ing and sales train­ing in 2014 can reach IM@CS at (310) 377‑6481 or info@imacsweb.com to arrange for ini­tial con­sul­ta­tion meet­ings as well as dis­cuss ser­vices and costs. READ MORE

Smart Thinking - Pass It On  

Advo­cat­ing for mobile device absti­nence is ridicu­lous — they are evolv­ing and becom­ing ever more use­ful, com­pelling and ubiq­ui­tous. But per­haps we should take respon­si­bil­ity, break the cycle, and reclaim our man­ners (or at least locate the mute button).

The Eti­quette of Mobile Device Use

1. Dis­cre­tion
Your pri­vate use of your mobile devices should min­i­mize attract­ing any­one else’s atten­tion. Assume that nobody around you wants to be actively aware that you are using your device, much less what you are doing with it, and be discreet.

2. Respect
You should afford those around you respect when­ever using your device:
– Not dis­tract­ing other peo­ple
– Not dis­rupt­ing other peo­ple
– Not ignor­ing peo­ple who are try­ing to engage with you

3. Safety
You should never put your safety or any­one else’s safety at risk by look­ing down at your device while cross­ing roads, dri­ving, walk­ing on uneven ground/near lamp­posts, walk­ing in crowded places, pour­ing hot cof­fee, or such­like activ­i­ties that require a sen­si­ble amount of attention.

Learn more about goals of mobile device etiquette.

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