February 18, 2014
Quick Reads: Six in 60

pickup 1. Pickup Buyers Lured with Liberal Rebates

For the first time since 2009, automak­ers are offer­ing gen­er­ous rebates to lure buyers.

The big pickup seg­ment  has lit­er­ally car­ried the Detroit Three to robust profitability.


Detroit Free Press
air cargo 2. U.S. Auto Buying Surge Drives Japan Car-Parts Shipments

Sales of auto­mo­biles in the U.S.are increas­ing demand for car parts by Toy­ota Motor Corp. and Gen­eral Motors Co., in turn boost­ing air ship­ments from the world’s largest parts makers.

U.S. auto-parts imports are help­ing increase cargo sales at ANA Hold­ings Inc., Japan’s biggest air­line, which car­ries auto parts in the bel­lies of pas­sen­ger planes fly­ing to North America.


The Detroit News
LA-Traffic-300x204 3. More Cities Worldwide Consider Going Carless

Ham­burg, Germany’s largest city is look­ing at ways to min­i­mize traf­fic, bol­ster pub­lic trans­port, and increase options for pedes­tri­ans and cyclists. The plan also calls for a steady phase-out of vehi­cles in Hamburg’s city cen­ter through­out the next two decades.

Reduc­ing the num­ber of vehi­cles in city cen­ters (if not com­pletely remov­ing them) is now a hot topic with urban plan­ners, espe­cially in Europe. Though the idea is gain­ing momen­tum in New York City as well.


The Detroit Bureau

VIDEO: The Value of Integration

Den­nis Gal­braith talks about the ‘Value of Inte­gra­tion,’ using the anal­ogy of a good foot­ball team that works together well, becom­ing far more than the sum of its parts.

VIDEO: The Vote in Chattanooga
  UAW’s Response to VW Vote

United Auto Work­ers chief Bob King responds after Chat­tanooga Volk­swa­gen work­ers vote against union rep­re­sen­ta­tion by the UAW at the plant.

BLOG: Automotive Digestibles
  “All is Lost” or Not for UAW? — How Now to Be the Comeback Kids

The Sit­u­a­tion: The UAW lost the vote to union­ize the VW Pas­sat plant in Chattanooga.

By how much did they actu­ally lose? Really on by 86 votes which means if 44 work­ers changed their vote in favor of the union, the UAW would be “in the plant” and back on the Amer­i­can labor scene.

More to real­ize & know: 165 work­ers declined to vote. What if the vote would have been com­pul­sory? Why did they not par­tic­i­pate? After all, they had 3 days to cast a vote.

Get the skinny on why the UAW actu­ally lost — and what this really means.

More Six in 60

car-under-snow 4. Weather Foiling Auto Production on a Global Scale

Yes, we all know that weather has been wreak­ing havoc with auto pro­duc­tion in the U.S., but you might not have known that the same is true in the rest of the world as well.

For exam­ple, Toy­ota, Honda, and Suzuki all recently sus­pended pro­duc­tion because snow­storms in Japan dis­rupted parts ship­ments com­ing from suppliers.


gm recall 5. GM Recalls 778,000 Cars for Faulty Ignition

Gen­eral Motors announced a recall of about 780,000 vehi­cles due to faulty igni­tion switches that can cause the engine to shut off unexpectedly.

Chevro­let Cobalt and Pon­tiac G5 cars made between 2005 to 2007 are being recalled in the U.S., Canada and Mexico.


stopping-cyberattacks 6. Prep for Cyberattack — Ways to Protect Your Data

Last week, the White House issued vol­un­tary guide­lines for com­pa­nies (includ­ing deal­ers) to help fend off cyberattacks.

Guide­lines were intended for util­i­ties, cell­phone tow­ers, and banks – but they really apply to all companies.


Doing It Right  

Car shop­pers have end­less online options when it comes to find­ing their next true 4-wheel love.  Whether they’re look­ing for the fast and lux­u­ri­ous sugar daddy of sedans or a safe and sen­si­ble mini­van that mom would be proud of, find­ing the per­fect match is eas­ier than ever.

As an auto dealer, you know that your vehi­cle detail pages play a crit­i­cal role along a customer’s path to purchase.

The expe­ri­ence a vis­i­tor has on a Vehi­cle Detail Page (VDP) can go a long way toward mak­ing or break­ing the poten­tial con­nec­tion a shop­per feels with a vehi­cle, and in turn, your dealership.

But your VDPs can’t do it alone. They have a trusted inventory-merchandising side­kick— your Vehi­cle Search Results pages.

These 3 tips can help you drive shop­per engage­ment with your Vehi­cle Search Results (VSR):

1. Leave the Details to the Vehi­cle Details Page

2. Don’t Sell Cars from the VSR

3. First Impres­sions Count

Get the details on the tips!


Build a Better Dealership

best-practicesAuto Dealer Internet Best Practice Tips

The auto­mo­tive Inter­net mar­ket­place con­tin­ues to grow by leaps and bounds on a yearly basis.

Auto­by­tel was the orig­i­nal inno­va­tor of Inter­net auto leads.

Over the years, Auto­by­tel  has con­tin­ued to pro­duce cutting-edge prod­ucts and ser­vices to help your car deal­er­ship turn leads into sales.

Fol­low these Inter­net best prac­tice tips:

• Respond to all pur­chase requests with 30 min­utes (dur­ing work­ing hours)

• Send pro­fes­sional look­ing emails that pro­vide a pos­i­tive impression

• Send the price quote email before call­ing for an appointment

• Ask ques­tions in an email to open the inven­tory selec­tion and find the customer’s hot buttons

More …

Smart Thinking - Pass It On  

By now you may be aware that One Com­mand and Higher Gear have merged. This com­ing together of two lead­ing com­pa­nies with branded ser­vices for deal­ers is really timely to meet the chal­lenges of a rapidly chang­ing auto­mo­tive industry.

OneCom­mand is one of the CRM lead­ers, if not the lead­ing Cus­tomer Mar­ket­ing and Loy­alty Automa­tion Plat­form for auto deal­ers. The Higher Gear Group is a lead­ing provider of cus­tomer rela­tion­ship man­age­ment (CRM) soft­ware and ser­vices to the auto­mo­tive industry.

The part­ner­ship between OneCom­mand and The Higher Gear Group posi­tions them for accel­er­ated suc­cess in the auto­mo­tive mar­ket. Over the years, OneCom­mand and The Higher Gear Group have both been known for cre­at­ing tools for auto­mo­tive deal­er­ships to enhance rela­tion­ships with cus­tomers, improve work­flow, and gen­er­ate addi­tional revenue.

You can con­nect with either com­pany and get thor­oughly briefed on just how this new combo of expert CRM com­pa­nies can make your sales & ser­vice teams more effec­tive, pro­duc­tive, and profit enhancers.  Just go to either www.onecommand.com or www.highergear.com.

Get more details on the merger here.

Dealer Resources 
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