Car shop­pers have end­less online options when it comes to find­ing their next true 4-wheel love.  Whether they’re look­ing for the fast and lux­u­ri­ous sugar daddy of sedans or a safe and sen­si­ble mini­van that mom would be proud of, find­ing the per­fect match is eas­ier than ever.

As an auto dealer, you know that your vehi­cle detail pages play a crit­i­cal role along a customer’s path to purchase.

The expe­ri­ence a vis­i­tor has on a Vehi­cle Detail Page (VDP) can go a long way toward mak­ing or break­ing the poten­tial con­nec­tion a shop­per feels with a vehi­cle, and in turn, your dealership.

But your VDPs can’t do it alone. They have a trusted inventory-merchandising side­kick— your Vehi­cle Search Results pages.

These 3 tips can help you drive shop­per engage­ment with your Vehi­cle Search Results (VSR):

1. Leave the Details to the Vehi­cle Details Page

2. Don’t Sell Cars from the VSR

3. First Impres­sions Count

Get the details on the tips!

The auto­mo­tive Inter­net mar­ket­place con­tin­ues to grow by leaps and bounds on a yearly basis.

Auto­by­tel was the orig­i­nal inno­va­tor of Inter­net auto leads.

Over the years, Auto­by­tel  has con­tin­ued to pro­duce cutting-edge prod­ucts and ser­vices to help your car deal­er­ship turn leads into sales.

Fol­low these Inter­net best prac­tice tips:

• Respond to all pur­chase requests with 30 min­utes (dur­ing work­ing hours)

• Send pro­fes­sional look­ing emails that pro­vide a pos­i­tive impression

• Send the price quote email before call­ing for an appointment

• Ask ques­tions in an email to open the inven­tory selec­tion and find the customer’s hot buttons

More …

By now you may be aware that One Com­mand and Higher Gear have merged. This com­ing together of two lead­ing com­pa­nies with branded ser­vices for deal­ers is really timely to meet the chal­lenges of a rapidly chang­ing auto­mo­tive industry.

OneCom­mand is one of the CRM lead­ers, if not the lead­ing Cus­tomer Mar­ket­ing and Loy­alty Automa­tion Plat­form for auto deal­ers. The Higher Gear Group is a lead­ing provider of cus­tomer rela­tion­ship man­age­ment (CRM) soft­ware and ser­vices to the auto­mo­tive industry.

The part­ner­ship between OneCom­mand and The Higher Gear Group posi­tions them for accel­er­ated suc­cess in the auto­mo­tive mar­ket. Over the years, OneCom­mand and The Higher Gear Group have both been known for cre­at­ing tools for auto­mo­tive deal­er­ships to enhance rela­tion­ships with cus­tomers, improve work­flow, and gen­er­ate addi­tional revenue.

You can con­nect with either com­pany and get thor­oughly briefed on just how this new combo of expert CRM com­pa­nies can make your sales & ser­vice teams more effec­tive, pro­duc­tive, and profit enhancers.  Just go to either www.onecommand.com or www.highergear.com.

Get more details on the merger here.