Car shoppers have endless online options when it comes to finding their next true 4-wheel love. Whether they’re looking for the fast and luxurious sugar daddy of sedans or a safe and sensible minivan that mom would be proud of, finding the perfect match is easier than ever.
As an auto dealer, you know that your vehicle detail pages play a critical role along a customer’s path to purchase.
The experience a visitor has on a Vehicle Detail Page (VDP) can go a long way toward making or breaking the potential connection a shopper feels with a vehicle, and in turn, your dealership.
But your VDPs can’t do it alone. They have a trusted inventory-merchandising sidekick— your Vehicle Search Results pages.
These 3 tips can help you drive shopper engagement with your Vehicle Search Results (VSR):
1. Leave the Details to the Vehicle Details Page
2. Don’t Sell Cars from the VSR
3. First Impressions Count
Get the details on the tips!