February 18, 2014
Quick Reads: Six in 60
TODAY'S TOP 6 STORIES, IN 60 SECONDS

pickup 1. Pickup Buyers Lured with Liberal Rebates

For the first time since 2009, automak­ers are offer­ing gen­er­ous rebates to lure buyers.

The big pickup seg­ment  has lit­er­ally car­ried the Detroit Three to robust profitability.

GET MORE DETAILS


Detroit Free Press
air cargo 2. U.S. Auto Buying Surge Drives Japan Car-Parts Shipments

Sales of auto­mo­biles in the U.S.are increas­ing demand for car parts by Toy­ota Motor Corp. and Gen­eral Motors Co., in turn boost­ing air ship­ments from the world’s largest parts makers.

U.S. auto-parts imports are help­ing increase cargo sales at ANA Hold­ings Inc., Japan’s biggest air­line, which car­ries auto parts in the bel­lies of pas­sen­ger planes fly­ing to North America.

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The Detroit News
LA-Traffic-300x204 3. More Cities Worldwide Consider Going Carless

Ham­burg, Germany’s largest city is look­ing at ways to min­i­mize traf­fic, bol­ster pub­lic trans­port, and increase options for pedes­tri­ans and cyclists. The plan also calls for a steady phase-out of vehi­cles in Hamburg’s city cen­ter through­out the next two decades.

Reduc­ing the num­ber of vehi­cles in city cen­ters (if not com­pletely remov­ing them) is now a hot topic with urban plan­ners, espe­cially in Europe. Though the idea is gain­ing momen­tum in New York City as well.

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The Detroit Bureau
dennis-galbraith

VIDEO: The Value of Integration

Den­nis Gal­braith talks about the ‘Value of Inte­gra­tion,’ using the anal­ogy of a good foot­ball team that works together well, becom­ing far more than the sum of its parts.

VIDEO: The Vote in Chattanooga
bob-king
  UAW’s Response to VW Vote
 

United Auto Work­ers chief Bob King responds after Chat­tanooga Volk­swa­gen work­ers vote against union rep­re­sen­ta­tion by the UAW at the plant.

BLOG: Automotive Digestibles
vw-announcement
  “All is Lost” or Not for UAW? — How Now to Be the Comeback Kids
 

The Sit­u­a­tion: The UAW lost the vote to union­ize the VW Pas­sat plant in Chattanooga.

By how much did they actu­ally lose? Really on by 86 votes which means if 44 work­ers changed their vote in favor of the union, the UAW would be “in the plant” and back on the Amer­i­can labor scene.

More to real­ize & know: 165 work­ers declined to vote. What if the vote would have been com­pul­sory? Why did they not par­tic­i­pate? After all, they had 3 days to cast a vote.

Get the skinny on why the UAW actu­ally lost — and what this really means.





More Six in 60
MORE OF TODAY'S TOP 6 STORIES

car-under-snow 4. Weather Foiling Auto Production on a Global Scale

Yes, we all know that weather has been wreak­ing havoc with auto pro­duc­tion in the U.S., but you might not have known that the same is true in the rest of the world as well.

For exam­ple, Toy­ota, Honda, and Suzuki all recently sus­pended pro­duc­tion because snow­storms in Japan dis­rupted parts ship­ments com­ing from suppliers.

GET MORE DETAILS

gm recall 5. GM Recalls 778,000 Cars for Faulty Ignition

Gen­eral Motors announced a recall of about 780,000 vehi­cles due to faulty igni­tion switches that can cause the engine to shut off unexpectedly.

Chevro­let Cobalt and Pon­tiac G5 cars made between 2005 to 2007 are being recalled in the U.S., Canada and Mexico.

READ MORE:

stopping-cyberattacks 6. Prep for Cyberattack — Ways to Protect Your Data

Last week, the White House issued vol­un­tary guide­lines for com­pa­nies (includ­ing deal­ers) to help fend off cyberattacks.

Guide­lines were intended for util­i­ties, cell­phone tow­ers, and banks – but they really apply to all companies.

 GET MORE DETAILS

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

Car shop­pers have end­less online options when it comes to find­ing their next true 4-wheel love.  Whether they’re look­ing for the fast and lux­u­ri­ous sugar daddy of sedans or a safe and sen­si­ble mini­van that mom would be proud of, find­ing the per­fect match is eas­ier than ever.

As an auto dealer, you know that your vehi­cle detail pages play a crit­i­cal role along a customer’s path to purchase.

The expe­ri­ence a vis­i­tor has on a Vehi­cle Detail Page (VDP) can go a long way toward mak­ing or break­ing the poten­tial con­nec­tion a shop­per feels with a vehi­cle, and in turn, your dealership.

But your VDPs can’t do it alone. They have a trusted inventory-merchandising side­kick— your Vehi­cle Search Results pages.

These 3 tips can help you drive shop­per engage­ment with your Vehi­cle Search Results (VSR):

1. Leave the Details to the Vehi­cle Details Page

2. Don’t Sell Cars from the VSR

3. First Impres­sions Count

Get the details on the tips!

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

best-practicesAuto Dealer Internet Best Practice Tips

The auto­mo­tive Inter­net mar­ket­place con­tin­ues to grow by leaps and bounds on a yearly basis.

Auto­by­tel was the orig­i­nal inno­va­tor of Inter­net auto leads.

Over the years, Auto­by­tel  has con­tin­ued to pro­duce cutting-edge prod­ucts and ser­vices to help your car deal­er­ship turn leads into sales.

Fol­low these Inter­net best prac­tice tips:

• Respond to all pur­chase requests with 30 min­utes (dur­ing work­ing hours)

• Send pro­fes­sional look­ing emails that pro­vide a pos­i­tive impression

• Send the price quote email before call­ing for an appointment

• Ask ques­tions in an email to open the inven­tory selec­tion and find the customer’s hot buttons

More …

Smart Thinking - Pass It On  

By now you may be aware that One Com­mand and Higher Gear have merged. This com­ing together of two lead­ing com­pa­nies with branded ser­vices for deal­ers is really timely to meet the chal­lenges of a rapidly chang­ing auto­mo­tive industry.

OneCom­mand is one of the CRM lead­ers, if not the lead­ing Cus­tomer Mar­ket­ing and Loy­alty Automa­tion Plat­form for auto deal­ers. The Higher Gear Group is a lead­ing provider of cus­tomer rela­tion­ship man­age­ment (CRM) soft­ware and ser­vices to the auto­mo­tive industry.

The part­ner­ship between OneCom­mand and The Higher Gear Group posi­tions them for accel­er­ated suc­cess in the auto­mo­tive mar­ket. Over the years, OneCom­mand and The Higher Gear Group have both been known for cre­at­ing tools for auto­mo­tive deal­er­ships to enhance rela­tion­ships with cus­tomers, improve work­flow, and gen­er­ate addi­tional revenue.

You can con­nect with either com­pany and get thor­oughly briefed on just how this new combo of expert CRM com­pa­nies can make your sales & ser­vice teams more effec­tive, pro­duc­tive, and profit enhancers.  Just go to either www.onecommand.com or www.highergear.com.

Get more details on the merger here.






Dealer Resources 
Autobytel
Looking for the Best Leads in the business?
DealerRater.com
Helping dealers manage their reputation.
OneCommand
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.




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