February 14, 2014
The Week's Top News
QUICK READ: WEEK'S TOP AUTO NEWS

used-cars 1. Lease Returns to Create Used Car Glut

Edmunds Q4 2013 Used Car Mar­ket Report just came out on Feb­ru­ary 11th.

Found that year-over-year used car prices are falling & could fall another 2% in next year.

GET MORE DETAILS


Edmunds.com
pizza 2. Apps May Cause Hell with Dealer Service Depts.

Apps are about to wreck the busi­ness of Mom & Pop pizza joints.

Online order­ing of pizza by click­ing on an app sug­gests sim­i­lar prob­lem may come to auto repair shops and small dealer ser­vice depts.

READ MORE


Wall Street Journal
hacking 3. Small Dealers May Be Easy to Hack

Small busi­nesses & small auto deal­ers have become easy tar­gets for cyber attackers.

Mostly due to lack­adaisi­cal pro­tec­tions, accord­ing to the CTO at McAfee.

GET MORE DETAILS


Financial Times
gojkovich-serge

VIDEO: Making Parking Simple

Dri­vers attend­ing LA Auto Show had their park­ing headaches removed — reserv­ing and find­ing a spot right from their phones.

REPORT: The Used Car Market Today
used-cars
  From This Week’s ‘Used Car Market Reports’
 

While severe weather con­di­tions hurt new car sales last month, cli­mate con­di­tions didn’t dip used vehi­cle val­ues – but it looks like a tem­po­rary upswing, says Man­heim Con­sult­ing in its monthly report. NADA Used Car Guide also looks at weather impact and where prices are head­ing. February’s 2.1% antic­i­pated increase could go into March, but val­ues are likely to fall the remain­der of this year. Read more in Used Car Mar­ket Reports.

VIDEO: Ricky Beggs on the Market
ricky-beggs
  Ricky Beggs Reports on AFSA and NADA
 

Ricky Beggs gives some food for thought after attend­ing AFSA and NADA in New Orleans a cou­ple weeks ago. Big top­ics include the CFPB, and how deal­ers can proac­tively grow their businesses.





The Week's Top News


solso 4. Hardnosed GM Chairman Shakes Up Boardroom

Even though you prob­a­bly never heard of him, Tim Solso, the new “nonex­ec­u­tive chair­man” of the GM Board, is a mover and shaker.

He just doesn’t sit qui­etly on the Board— he makes action­able suggestions.

READ MORE

bobsled 5. BMW Going Downhill Faster

Do not panic or sell the fran­chise, BMW has designed the two-man bob­sled for the U.S. Olympic team.

Com­pany is run­ning TV com­mer­cials tout­ing it pride and sponsorship.

READ MORE 

tesla 6. Ohio Moves to Block Tesla’s Direct Sales Model – Again

Ohio law­mak­ers are mak­ing a fresh attempt to out­law Tesla Motors’ retail model — company-owned deal­er­ships — after an unsuc­cess­ful try in December.

The pro­posal, Sen­ate Bill 260, was intro­duced at the request of the Ohio Auto­mo­bile Deal­ers Asso­ci­a­tion, whose mem­bers see Tesla as a threat to a sys­tem in which nearly all deal­er­ships are inde­pen­dently owned franchises.

GET MORE DETAILS

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

Car shop­pers have end­less online options when it comes to find­ing their next true 4-wheel love.  Whether they’re look­ing for the fast and lux­u­ri­ous sugar daddy of sedans or a safe and sen­si­ble mini­van that mom would be proud of, find­ing the per­fect match is eas­ier than ever.

As an auto dealer, you know that your vehi­cle detail pages play a crit­i­cal role along a customer’s path to purchase.

The expe­ri­ence a vis­i­tor has on a Vehi­cle Detail Page (VDP) can go a long way toward mak­ing or break­ing the poten­tial con­nec­tion a shop­per feels with a vehi­cle, and in turn, your dealership.

But your VDPs can’t do it alone. They have a trusted inventory-merchandising side­kick— your Vehi­cle Search Results pages.

These 3 tips can help you drive shop­per engage­ment with your Vehi­cle Search Results (VSR):

1. Leave the Details to the Vehi­cle Details Page

2. Don’t Sell Cars from the VSR

3. First Impres­sions Count

Get the details on the tips!

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

best-practicesAuto Dealer Internet Best Practice Tips

The auto­mo­tive Inter­net mar­ket­place con­tin­ues to grow by leaps and bounds on a yearly basis.

Auto­by­tel was the orig­i­nal inno­va­tor of Inter­net auto leads.

Over the years, Auto­by­tel  has con­tin­ued to pro­duce cutting-edge prod­ucts and ser­vices to help your car deal­er­ship turn leads into sales.

Fol­low these Inter­net best prac­tice tips:

• Respond to all pur­chase requests with 30 min­utes (dur­ing work­ing hours)

• Send pro­fes­sional look­ing emails that pro­vide a pos­i­tive impression

• Send the price quote email before call­ing for an appointment

• Ask ques­tions in an email to open the inven­tory selec­tion and find the customer’s hot buttons

More …

Smart Thinking - Pass It On  

The awards are given for dis­tinc­tion in out­stand­ing cus­tomer ser­vice based upon cus­tomers’ reviews of their deal­er­ship expe­ri­ences shared on DealerRater’s web site.

The 2014 award win­ners demon­strated con­sis­tently high Pow­er­Score rat­ings for cus­tomer sat­is­fac­tion, plac­ing them in the top of their class.  The Pow­er­Score is deter­mined using a Bayesian algo­rithm that fac­tors the dealership’s aver­age Deal­er­Rater con­sumer rat­ing and the total num­ber of reviews writ­ten about the deal­er­ship dur­ing the 2013 cal­en­dar year.

The deal­er­ship must also have had at least twenty-five (25) new reviews writ­ten on DealerRater’s web site dur­ing the 2013 cal­en­dar year and an aver­age rat­ing greater than 4.0 (cal­cu­lated monthly), with 5.0 as the high­est pos­si­ble score.

•  The high­est honor is pre­sented to Bozard Ford Lin­coln of St. Augus­tine, Florida as over­all 2014 Dealer of the Year.  A family-owned and oper­ated deal­er­ship since 1949, this excep­tional dealer received 982 reviews and earned a twelve-month aver­age Pow­er­Score™ of 4.89 out of 5.0 in 2013.

•  Cap­i­tal GMC Buick Cadil­lac of Regina, Saskatchewan is awarded as the top 2014 Cana­dian Dealer of the Year.  With an impres­sive 699 reviews in 2013, the deal­er­ship pro­duced a twelve-month aver­age Pow­er­Score of 4.80, the high­est score of all Cana­dian dealers.

“We con­grat­u­late all 2014 Dealer of the Year win­ners,” said Chip Grueter, founder and chief tech­nol­ogy archi­tect of Deal­er­Rater.  “With the ever-growing sig­nif­i­cance of deal­er­ship reviews in the car-buying process, this year’s win­ning deal­er­ships will be able to bet­ter dif­fer­en­ti­ate them­selves for com­pet­i­tive gain over other deal­ers across North America.”

The com­plete list of win­ners is avail­able on DealerRater.com.






Dealer Resources 
Autobytel
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DealerRater.com
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OneCommand
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.




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