February 26, 2014
Quick Reads: Six in 60
TODAY'S TOP 6 STORIES, IN 60 SECONDS

subprime 1. Next Gear Capital Takes on Sub Prime with Go Financial

Man­heim expands its remar­ket­ing and dealer ser­vices into sub­prime finance.

Buy­ing DriveTime’s Go Finan­cial gets Man­heim deeper into inde­pen­dent dealer mar­ket through Next Gear Capital.

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Manheim
dealertrack 2. DealerTrack Grows Record Revenue by 24% in 2013

Dealertrack’s 2013 earn­ings shows an over­all 24 % rev­enue growth for 2013.

Rev­enue for 4th quar­ter was $126.1 M, as com­pared to $101.8 M for 2012.

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DealerTrack Technologies
tracking-time 3. Is Your Dealer Management Tracking How You Work?

One of the fastest grow­ing parts of the data gath­er­ing busi­ness is study­ing how mil­lions of com­pany employ­ees behave each day at work.

Com­pany com­put­ers are telling man­age­ment why peo­ple were hired & how pro­duc­tive they are.

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Financial Times
gojkovich-serge

VIDEO: Taking Away the Parking Headache

People’s faces light up when they find out they can reserve and pre-pay their park­ing spot, guar­an­tee­ing that they’ll have a park­ing space.

VIDEO: Smart Marketing Tips
dennis-galbraith
  What You Know Ain’t So
 

Mark Twain once said that ‘It ain’t what you don’t know that will get you in trou­ble, it’s what you know for sure that just ain’t so.’ And that’s some­thing that could be said about a lot of deal­er­ship mar­ket­ing notions float­ing around out there.

VIDEO: Millennial Auto Shopping
pechstein-scott-aug2013
  Millennial Buying Habits are Shaped by Today’s Events
 

Deal­ers need to under­stand mil­len­ni­als, and to reach them where they are. Smart use of social media is a good place to start.





More Six in 60
MORE OF TODAY'S TOP 6 STORIES

fuel-cell-vehicle 4. Hybrids to be Challenged by Hydrogen Fuel Cells Soon

OEMs are get­ting ready to roll out fuel-cell vehi­cles in selected mar­kets by the end of the year.

Vehi­cles pow­ered by hydro­gen fuel cells to be leased in Cal­i­for­nia and Europe.

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mobile-world-congress 5. Should You Care About Beacons, Geofencing & WhatsApps?

The 2014 Mobile World Con­gress opened up Mon­day. GET THE DETAILSon some of the sev­eral excit­ing announce­ments and events that will even­tu­ally impact the auto­mo­tive industry.

enterprise 6. Off-Rental Cars Features Match Dealer Frontline Needs

Cars com­ing out of rental fleets are loaded with equip­ment and fea­tures that are ready for deal­ers to put on the front line.

Man­heim actu­ally remar­keted over 2,600 dif­fer­ent year, make, model, & body con­fig­u­ra­tions in 2013.

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Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

Car shop­pers have end­less online options when it comes to find­ing their next true 4-wheel love.  Whether they’re look­ing for the fast and lux­u­ri­ous sugar daddy of sedans or a safe and sen­si­ble mini­van that mom would be proud of, find­ing the per­fect match is eas­ier than ever.

As an auto dealer, you know that your vehi­cle detail pages play a crit­i­cal role along a customer’s path to purchase.

The expe­ri­ence a vis­i­tor has on a Vehi­cle Detail Page (VDP) can go a long way toward mak­ing or break­ing the poten­tial con­nec­tion a shop­per feels with a vehi­cle, and in turn, your dealership.

But your VDPs can’t do it alone. They have a trusted inventory-merchandising side­kick— your Vehi­cle Search Results pages.

These 3 tips can help you drive shop­per engage­ment with your Vehi­cle Search Results (VSR):

1. Leave the Details to the Vehi­cle Details Page

2. Don’t Sell Cars from the VSR

3. First Impres­sions Count

Get the details on the tips!

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

Gary MayDealers Gain Digital Marketing & Sales Training Edge with IM@CS-Dealer Authority Combo

The Sit­u­a­tion for Deal­ers: Prin­ci­pals & Gen­eral Man­agers are real­iz­ing that it is now pos­si­ble to gen­er­ate increased results from their dig­i­tal mar­ket­ing and sales train­ing. How­ever, the selec­tion of the “right” con­sul­tancy com­pany is what can make a big dif­fer­ence in results.

At the same time, fre­quently deal­ers have had to find another con­sul­tancy sup­port­ing com­pany in order to also bring per­son­al­ized search, social, and con­tent mar­ket­ing ser­vices to go with their dig­i­tal mar­ket­ing efforts.

The Solu­tion Just Hap­pened: Gary May, founder and pres­i­dent of Inter­ac­tive Mar­ket­ing and Con­sult­ing Ser­vices (IM@CS) has joined forces with JD Rucker, founder of Dealer Author­ity and for­merly of KPA/TK Car­sites, to offer unpar­al­leled prod­ucts and ser­vices to auto­mo­bile deal­ers, man­u­fac­tur­ers and ser­vice providers.

“This is an amaz­ing first step in a long-term part­ner­ship between IM@CS and Dealer Author­ity,” Rucker said. “Gary and his team are true trend­set­ters in the indus­try and I believe that the com­bined strate­gies will make all IM@CS clients head and shoul­ders above their competitors.

How to find out why these two indus­try experts can make things happen:

Com­pa­nies inter­ested in gen­er­at­ing increased results from their dig­i­tal mar­ket­ing and sales train­ing in 2014 can reach IM@CS at (310) 377‑6481 or info@imacsweb.com to arrange for ini­tial con­sul­ta­tion meet­ings as well as dis­cuss ser­vices and costs. READ MORE

Smart Thinking - Pass It On  

Despite pop­u­lar sen­ti­ment that con­sumers 25 years old and younger are really not inter­ested in buy­ing a vehi­cle, this group of con­sumers has rep­re­sented a steadily increas­ing pro­por­tion of total retail auto­mo­tive sales since 2009, and those young dri­vers who pur­chase a new vehi­cle are enthu­si­as­tic about own­er­ship, accord­ing to the recently released J.D. Power 2014 U.S. Auto­mo­tive Media and Mar­ket­ing ReportSM —Win­ter. Here are a few of of the report’s Key Findings:

Image and Per­son­al­iza­tion: Among young vehi­cle dri­vers who pur­chase a new vehi­cle 33 per­cent say they “com­pletely agree” that they like their vehi­cle to stand out from the crowd, while just 20 per­cent of new-vehicle dri­vers across all age groups say the same.

Joy of Dri­ving: These young dri­vers have a pas­sion for dri­ving. Nearly one-fourth (22%) of young dri­vers say they “com­pletely agree” they like to drive on chal­leng­ing road­ways with hills and curves, and 41 per­cent indi­cate they pre­fer a vehi­cle with respon­sive han­dling and pow­er­ful accel­er­a­tion vs. the indus­try aver­ages (13% and 36%, respectively).

Pride of Own­er­ship: Young dri­vers take pride in own­er­ship, with 29 per­cent indi­cat­ing they wash and wax their vehi­cle them­selves, com­pared with the indus­try aver­age of 24 percent.

Check out the full press release for more details.






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NADA University
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