February 19, 2014
Quick Reads: Six in 60
TODAY'S TOP 6 STORIES, IN 60 SECONDS

vw-plant 1. UAW Not Giving Up on the South

Close vote still shows how chal­leng­ing it is for UAW to orga­nize newly built plants in the South.

AFL CIO (remem­ber that acronym?) says they are going to keep trying.

GET MORE INFO


Los Angeles Times
kbb_logo22 2. Kelley Analysts Seek to Give VW Vote Meaning

Kel­ley Blue Book wants to pro­vide some per­spec­tive on the loss by the UAW today at the Chat­tanooga plant.

Three experts who study every­thing that is going on in the auto­mo­tive mar­ket seek to give you some perspective.

SEE WHAT THESE EXPERTS HAD TO SAY


sales-screen 3. Get Your Salespeople Off Their iPads & In Front of Customers

The sales process in a deal­er­ship seems now to be about iPads, psych­ing out Gen Y and sit­ting in front of monitor.

Get ‘em off the com­puter: the way and the art of sell­ing a car has changed & it needs to.

GET MORE DETAILS


Automotive News
dick-costolo

VIDEO: How to Be a Great Leader

After win­ning the ‘CEO of the Year’ award, Twitter’s Dick Cos­tolo talks about what it takes to be a great leader.

VIDEO: Innovative Automotive Advertising
honda-hands
  Best Auto Ads: Honda’s ‘Hands’
 

This award-winning spot cel­e­brates the spirit of cre­ativ­ity and inno­va­tion that has made Honda the largest engine man­u­fac­turer and rac­ing com­pany in the world since its found­ing in 1948.

OPINION: Complacency at NADA in NOLA
nada-convention
  What Was the Real Theme of the NADA Convention?
 

Find­ing the Theme of the 2014 NADA: Every NADA con­ven­tion has a theme, a thread of inter­est that touches all auto deal­ers and often speaks to what’s com­ing in the next year or two. This theme is never evi­dent or clear until you arrive here. Some­times it pops up on the first day. But some­times it takes all three days before you can iden­tify it.  READ ON to find out what the theme of this year’s con­ven­tion really was.





More Six in 60
MORE OF TODAY'S TOP 6 STORIES

michelin 4. Kicking Michelin Tyres Shows Deflated Sales & Profits

A lot of vehi­cles, par­tic­u­larly lux­ury Euro­pean cars, roll around on Miche­lin tyres (aka as ‘tires’).

So how Miche­lin is doing finan­cially has to be of inter­est to lux­ury cars deal­ers and suc­cess­ful dealer GMs.

GET MORE DETAILS

hyundai 5. Hyundai, VW, Toyota See Big Sales Decline in CA

Sales of so-called “imports” in Cal­i­for­nia mar­ket in 2013 could have been better.

CA Car Deal­ers reported that Hyundai took the biggest share loss in 2013.

GET MORE DETAILS

fortune100 6. Best Companies to Work For – Are Any Auto-Related?

You may have missed the Feb 2 issue of For­tune, detail­ing the 100 Best Com­pa­nies to Work For.

As it turns out, a whole bunch of com­pa­nies that serve, sell, or finance the auto indus­try made this year’s list.

GET MORE DETAILS 

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

Deal­ers under­stand the power of social media mar­ket­ing. How­ever, they are unsure about where their cus­tomers and prospects are spend­ing their time, what to say to their social com­mu­ni­ties, and how to best man­age the for­ever grow­ing and evolv­ing world of social media.

Together, OneCom­mand and Wild­fire by Google, one of the world’s largest social media mar­ket­ing soft­ware providers, have brought to mar­ket Social Roots, a turn-key social media solu­tion that mon­i­tors, engages, and grows a dealership’s social com­mu­ni­ties through proven, results-driven methods.

“Through count­less hours of social media mar­ket­ing research and our part­ner­ship with Wild­fire by Google, we saw the need for Social Roots. This solu­tion pro­vides deal­ers with the answers to these ques­tions, along with the advan­tages of real-time social mon­i­tor­ing, and an under­stand­ing of what moti­vates their social fol­low­ers to act with and engage with their brand,” com­ments Jeff Hart, Pres­i­dent and CEO of OneCom­mand.

Social Roots is a OneCom­mand Traf­fi­cAc­cel­er­a­tor solu­tion which allows deal­er­ships to engage and grow a new seg­ment of cus­tomers and prospects, their social com­mu­ni­ties. These solu­tions drive traf­fic and rev­enue by address­ing impor­tant deal­er­ship opportunities.

Learn more about this new partnership.

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

conquestNew Inventory Management and Pricing System Helps Dealers Sell More New Vehicles

The Sit­u­a­tion: Deal­ers cur­rently have the sys­tems & the power of real-time mar­ket data to trans­form their used vehi­cle oper­a­tions and per­for­mance. What they have needed is a sim­i­lar sys­tem to man­age new car inven­to­ries and pricing.

A Solu­tion: Dale Pol­lak and the vAuto team have launched an Inven­tory and Pric­ing Sys­tem for new cars called “Con­quest.” Deal­ers will have com­pre­hen­sive, com­pet­i­tive mar­ket intel­li­gence to make new vehi­cle pric­ing and stock­ing deci­sions that reflect con­sumer demand and desire. In short, Con­quest gives deal­ers a new way to win in new vehicles—one that pro­vides more clar­ity and less con­fu­sion for con­sumers, and improved sales and prof­itabil­ity for dealers.

What Dale Pol­lak says: “Con­quest will change the game in new vehi­cles, just as our Pro­vi­sion sys­tem has changed the game in used vehicles.”

Bot­tom Line for New Car Sales Man­age­ment: Improved sales, prof­itabil­ity and trans­parency in their new vehi­cle departments.

READ MORE to get details on how this can work in your dealership.

Smart Thinking - Pass It On  

The awards are given for dis­tinc­tion in out­stand­ing cus­tomer ser­vice based upon cus­tomers’ reviews of their deal­er­ship expe­ri­ences shared on DealerRater’s web site.

The 2014 award win­ners demon­strated con­sis­tently high Pow­er­Score rat­ings for cus­tomer sat­is­fac­tion, plac­ing them in the top of their class.  The Pow­er­Score is deter­mined using a Bayesian algo­rithm that fac­tors the dealership’s aver­age Deal­er­Rater con­sumer rat­ing and the total num­ber of reviews writ­ten about the deal­er­ship dur­ing the 2013 cal­en­dar year.

The deal­er­ship must also have had at least twenty-five (25) new reviews writ­ten on DealerRater’s web site dur­ing the 2013 cal­en­dar year and an aver­age rat­ing greater than 4.0 (cal­cu­lated monthly), with 5.0 as the high­est pos­si­ble score.

•  The high­est honor is pre­sented to Bozard Ford Lin­coln of St. Augus­tine, Florida as over­all 2014 Dealer of the Year.  A family-owned and oper­ated deal­er­ship since 1949, this excep­tional dealer received 982 reviews and earned a twelve-month aver­age Pow­er­Score™ of 4.89 out of 5.0 in 2013.

•  Cap­i­tal GMC Buick Cadil­lac of Regina, Saskatchewan is awarded as the top 2014 Cana­dian Dealer of the Year.  With an impres­sive 699 reviews in 2013, the deal­er­ship pro­duced a twelve-month aver­age Pow­er­Score of 4.80, the high­est score of all Cana­dian dealers.

“We con­grat­u­late all 2014 Dealer of the Year win­ners,” said Chip Grueter, founder and chief tech­nol­ogy archi­tect of Deal­er­Rater.  “With the ever-growing sig­nif­i­cance of deal­er­ship reviews in the car-buying process, this year’s win­ning deal­er­ships will be able to bet­ter dif­fer­en­ti­ate them­selves for com­pet­i­tive gain over other deal­ers across North America.”

The com­plete list of win­ners is avail­able on DealerRater.com.






Dealer Resources 
Autobytel
Looking for the Best Leads in the business?
DealerRater.com
Helping dealers manage their reputation.
OneCommand
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.




If you find that you received this newsletter by mistake or wish to unsubscribe to this publication, please click here to unsubscribe from the mailing list.

ADVERTISE WITH US - Contact AIN Media Publisher Chuck Parker at cparker@automotivedigest.com or (310) 265-2225 to learn more.