February 5, 2014
Quick Reads: Six in 60

uaw-worker 1. Union Vote At VW Factory In Tennessee Could Shake Up U.S. Auto Industry

VW’s 1,500 U.S. work­ers vote next week on whether to join UAW. The result will have big impli­ca­tions for the U.S. auto indus­try as a whole.

UAW win would tur­bocharge efforts to union­ize other foreign-owned fac­to­ries, and turn around a decline in mem­ber­ship that’s lasted decades. But a loss could deal a blow to all UAW members.


bob-dylan-chrysler-ad 2. Auto Ads During Super Bowl Drove Buyers Online

Auto­mo­tive adver­tis­ers on the Super Bowl were quite pleased with their results over­all. Chevy, Chrysler, Jaguar and Maserati all claimed suc­cess for their spots.

Auto­mo­tive adver­tis­ers used a vari­ety of met­rics, includ­ing “cus­tomer engage­ment,” but it seems the real pay­offs were due to adept use of social media.


The Detroit Bureau
autonomous-nissan-leaf 3. Almost 9 in 10 Americans Would Worry About Riding in Driverless Cars

Almost nine of 10 adults in the U.S. would worry about rid­ing in dri­ver­less cars, says new Har­ris Poll sur­vey. Find­ings could slow down OEMs’ race to bring dri­ver­less vehi­cles to the marketplace.

Major con­cerns were safety, reli­a­bil­ity, and pri­vacy. Lat­est study of sev­eral point­ing to motorists’ dis­com­fort with autonomous vehicles.


The Detroit Bureau

VIDEO: Only Collect Real Reviews That Tell a Story

Some states are crack­ing down on faked review con­tent. Deal­ers shouldn’t ask for brief five star reviews, instead they need real reviews that tell a story.

VIDEO: Popular Super Bowl Ad
  Maserati’s Super Bowl Ad: Ghibli — Strike

Walk out of the shad­ows, qui­etly walk out of the dark — and strike. Maserati’s much-touted spot from the 2014 Super Bowl.

VIDEO: World Economic Forum
  Nairobi to Senegal, Africa’s Big Opportunities

Ashish J. Thakkar, founder of pan-African Dubai-based hold­ings group Mara Group, talks to WSJ’s Matina Ste­vis about the diverse sec­tors attract­ing investors across Sub-Saharan Africa and calls for a much-needed injec­tion of nuance in the story of Africa’s ris­ing economies.

More Six in 60

Connected_car_ 4. One Step Closer to Car-to-Car Communications

Obama admin­is­tra­tion offi­cials are final­iz­ing analy­sis of data on vehicle-to-vehicle com­mu­ni­ca­tion and will push for leg­is­la­tion requir­ing it in “a future year.”

It is expected that the wire­less com­mu­ni­ca­tion links between cars will reduce acci­dents and, even­tu­ally, decrease fuel con­sump­tion and speed travel.


frozen car sales 5. Polar Vortex Freezes Car Sales

Mother Nature’s win­try blast froze some buy­ers out of show­rooms in Jan­u­ary as indus­try sales fell 3% from a year, but Chrysler and Nis­san over­came the chill to post sig­nif­i­cant increases.

The over­all annual sell­ing rate remained a robust 15.2 mil­lion vehi­cles, essen­tially flat from Jan­u­ary 2013.


response-time 6. Respond in 20 Minutes — Or You’re Dead

Over and over again, for years, dealer sales teams have been told that they must get back to a sales lead imme­di­ately. Hence the No-More-Than-20-Minutes Rule.

Slow responses are now out­right unac­cept­able for what­ever reason.  


Doing It Right  

Recent stud­ies show that online searches for auto repair and main­te­nance have grown 66 per­cent in the past three years, and have even sur­passed growth in car and truck searches by eight per­cent in the past year alone.

In response, Deal­er­Rater has added mul­ti­ple new fea­tures to its Cer­ti­fied Ser­vice Cen­ter Pro­gram.

The addi­tional fea­tures include expanded sec­tions on Cer­ti­fied Ser­vice Cen­ter Review Pages for:

  • ameni­ties
  • hours
  • mul­ti­ple photos
  • ser­vice specials
  • coupons with auto-renewing expirations,
  • high­light top-reviewed ser­vice and parts employees.

Ser­vice Cen­ter Review Pages will also now be avail­able on DealerRater’s mobile-optimized site.

“As con­sumers shift their searches for local main­te­nance and repair options online, deal­ers have to man­age their rep­u­ta­tions through the Inter­net if they hope to stand apart from com­peti­tors,” said Chip Grueter, founder and chief tech­nol­ogy archi­tect at Deal­er­Rater. “The suite of tools offered in our Cer­ti­fied Ser­vice Cen­ter Pro­gram enable deal­ers to boost the online vis­i­bil­ity of their ser­vice busi­ness in order to attract more cus­tomers and increase revenue.”

For more infor­ma­tion, please visit www.DealerRater.com or call 800–266-9455.


Build a Better Dealership

best-practicesAuto Dealer Internet Best Practice Tips

The auto­mo­tive Inter­net mar­ket­place con­tin­ues to grow by leaps and bounds on a yearly basis.

Auto­by­tel was the orig­i­nal inno­va­tor of Inter­net auto leads.

Over the years, Auto­by­tel  has con­tin­ued to pro­duce cutting-edge prod­ucts and ser­vices to help your car deal­er­ship turn leads into sales.

Fol­low these Inter­net best prac­tice tips:

• Respond to all pur­chase requests with 30 min­utes (dur­ing work­ing hours)

• Send pro­fes­sional look­ing emails that pro­vide a pos­i­tive impression

• Send the price quote email before call­ing for an appointment

• Ask ques­tions in an email to open the inven­tory selec­tion and find the customer’s hot buttons

More …

Smart Thinking - Pass It On  

The awards are given for dis­tinc­tion in out­stand­ing cus­tomer ser­vice based upon cus­tomers’ reviews of their deal­er­ship expe­ri­ences shared on DealerRater’s web site.

The 2014 award win­ners demon­strated con­sis­tently high Pow­er­Score rat­ings for cus­tomer sat­is­fac­tion, plac­ing them in the top of their class.  The Pow­er­Score is deter­mined using a Bayesian algo­rithm that fac­tors the dealership’s aver­age Deal­er­Rater con­sumer rat­ing and the total num­ber of reviews writ­ten about the deal­er­ship dur­ing the 2013 cal­en­dar year.

The deal­er­ship must also have had at least twenty-five (25) new reviews writ­ten on DealerRater’s web site dur­ing the 2013 cal­en­dar year and an aver­age rat­ing greater than 4.0 (cal­cu­lated monthly), with 5.0 as the high­est pos­si­ble score.

•  The high­est honor is pre­sented to Bozard Ford Lin­coln of St. Augus­tine, Florida as over­all 2014 Dealer of the Year.  A family-owned and oper­ated deal­er­ship since 1949, this excep­tional dealer received 982 reviews and earned a twelve-month aver­age Pow­er­Score™ of 4.89 out of 5.0 in 2013.

•  Cap­i­tal GMC Buick Cadil­lac of Regina, Saskatchewan is awarded as the top 2014 Cana­dian Dealer of the Year.  With an impres­sive 699 reviews in 2013, the deal­er­ship pro­duced a twelve-month aver­age Pow­er­Score of 4.80, the high­est score of all Cana­dian dealers.

“We con­grat­u­late all 2014 Dealer of the Year win­ners,” said Chip Grueter, founder and chief tech­nol­ogy archi­tect of Deal­er­Rater.  “With the ever-growing sig­nif­i­cance of deal­er­ship reviews in the car-buying process, this year’s win­ning deal­er­ships will be able to bet­ter dif­fer­en­ti­ate them­selves for com­pet­i­tive gain over other deal­ers across North America.”

The com­plete list of win­ners is avail­able on DealerRater.com.

Dealer Resources 
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