February 5, 2014
Quick Reads: Six in 60
TODAY'S TOP 6 STORIES, IN 60 SECONDS

uaw-worker 1. Union Vote At VW Factory In Tennessee Could Shake Up U.S. Auto Industry

VW’s 1,500 U.S. work­ers vote next week on whether to join UAW. The result will have big impli­ca­tions for the U.S. auto indus­try as a whole.

UAW win would tur­bocharge efforts to union­ize other foreign-owned fac­to­ries, and turn around a decline in mem­ber­ship that’s lasted decades. But a loss could deal a blow to all UAW members.

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Forbes
bob-dylan-chrysler-ad 2. Auto Ads During Super Bowl Drove Buyers Online

Auto­mo­tive adver­tis­ers on the Super Bowl were quite pleased with their results over­all. Chevy, Chrysler, Jaguar and Maserati all claimed suc­cess for their spots.

Auto­mo­tive adver­tis­ers used a vari­ety of met­rics, includ­ing “cus­tomer engage­ment,” but it seems the real pay­offs were due to adept use of social media.

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The Detroit Bureau
autonomous-nissan-leaf 3. Almost 9 in 10 Americans Would Worry About Riding in Driverless Cars

Almost nine of 10 adults in the U.S. would worry about rid­ing in dri­ver­less cars, says new Har­ris Poll sur­vey. Find­ings could slow down OEMs’ race to bring dri­ver­less vehi­cles to the marketplace.

Major con­cerns were safety, reli­a­bil­ity, and pri­vacy. Lat­est study of sev­eral point­ing to motorists’ dis­com­fort with autonomous vehicles.

GET MORE DETAILS 


The Detroit Bureau
ryan-leslie-450

VIDEO: Only Collect Real Reviews That Tell a Story

Some states are crack­ing down on faked review con­tent. Deal­ers shouldn’t ask for brief five star reviews, instead they need real reviews that tell a story.

VIDEO: Popular Super Bowl Ad
ghibli
  Maserati’s Super Bowl Ad: Ghibli — Strike
 

Walk out of the shad­ows, qui­etly walk out of the dark — and strike. Maserati’s much-touted spot from the 2014 Super Bowl.

VIDEO: World Economic Forum
davos
  Nairobi to Senegal, Africa’s Big Opportunities
 

Ashish J. Thakkar, founder of pan-African Dubai-based hold­ings group Mara Group, talks to WSJ’s Matina Ste­vis about the diverse sec­tors attract­ing investors across Sub-Saharan Africa and calls for a much-needed injec­tion of nuance in the story of Africa’s ris­ing economies.





More Six in 60
MORE OF TODAY'S TOP 6 STORIES

Connected_car_ 4. One Step Closer to Car-to-Car Communications

Obama admin­is­tra­tion offi­cials are final­iz­ing analy­sis of data on vehicle-to-vehicle com­mu­ni­ca­tion and will push for leg­is­la­tion requir­ing it in “a future year.”

It is expected that the wire­less com­mu­ni­ca­tion links between cars will reduce acci­dents and, even­tu­ally, decrease fuel con­sump­tion and speed travel.

READ MORE

frozen car sales 5. Polar Vortex Freezes Car Sales

Mother Nature’s win­try blast froze some buy­ers out of show­rooms in Jan­u­ary as indus­try sales fell 3% from a year, but Chrysler and Nis­san over­came the chill to post sig­nif­i­cant increases.

The over­all annual sell­ing rate remained a robust 15.2 mil­lion vehi­cles, essen­tially flat from Jan­u­ary 2013.

READ MORE

response-time 6. Respond in 20 Minutes — Or You’re Dead

Over and over again, for years, dealer sales teams have been told that they must get back to a sales lead imme­di­ately. Hence the No-More-Than-20-Minutes Rule.

Slow responses are now out­right unac­cept­able for what­ever reason.  

GET MORE INFO

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

Recent stud­ies show that online searches for auto repair and main­te­nance have grown 66 per­cent in the past three years, and have even sur­passed growth in car and truck searches by eight per­cent in the past year alone.

In response, Deal­er­Rater has added mul­ti­ple new fea­tures to its Cer­ti­fied Ser­vice Cen­ter Pro­gram.

The addi­tional fea­tures include expanded sec­tions on Cer­ti­fied Ser­vice Cen­ter Review Pages for:

  • ameni­ties
  • hours
  • mul­ti­ple photos
  • ser­vice specials
  • coupons with auto-renewing expirations,
  • high­light top-reviewed ser­vice and parts employees.

Ser­vice Cen­ter Review Pages will also now be avail­able on DealerRater’s mobile-optimized site.

“As con­sumers shift their searches for local main­te­nance and repair options online, deal­ers have to man­age their rep­u­ta­tions through the Inter­net if they hope to stand apart from com­peti­tors,” said Chip Grueter, founder and chief tech­nol­ogy archi­tect at Deal­er­Rater. “The suite of tools offered in our Cer­ti­fied Ser­vice Cen­ter Pro­gram enable deal­ers to boost the online vis­i­bil­ity of their ser­vice busi­ness in order to attract more cus­tomers and increase revenue.”

For more infor­ma­tion, please visit www.DealerRater.com or call 800–266-9455.

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

best-practicesAuto Dealer Internet Best Practice Tips

The auto­mo­tive Inter­net mar­ket­place con­tin­ues to grow by leaps and bounds on a yearly basis.

Auto­by­tel was the orig­i­nal inno­va­tor of Inter­net auto leads.

Over the years, Auto­by­tel  has con­tin­ued to pro­duce cutting-edge prod­ucts and ser­vices to help your car deal­er­ship turn leads into sales.

Fol­low these Inter­net best prac­tice tips:

• Respond to all pur­chase requests with 30 min­utes (dur­ing work­ing hours)

• Send pro­fes­sional look­ing emails that pro­vide a pos­i­tive impression

• Send the price quote email before call­ing for an appointment

• Ask ques­tions in an email to open the inven­tory selec­tion and find the customer’s hot buttons

More …

Smart Thinking - Pass It On  

The awards are given for dis­tinc­tion in out­stand­ing cus­tomer ser­vice based upon cus­tomers’ reviews of their deal­er­ship expe­ri­ences shared on DealerRater’s web site.

The 2014 award win­ners demon­strated con­sis­tently high Pow­er­Score rat­ings for cus­tomer sat­is­fac­tion, plac­ing them in the top of their class.  The Pow­er­Score is deter­mined using a Bayesian algo­rithm that fac­tors the dealership’s aver­age Deal­er­Rater con­sumer rat­ing and the total num­ber of reviews writ­ten about the deal­er­ship dur­ing the 2013 cal­en­dar year.

The deal­er­ship must also have had at least twenty-five (25) new reviews writ­ten on DealerRater’s web site dur­ing the 2013 cal­en­dar year and an aver­age rat­ing greater than 4.0 (cal­cu­lated monthly), with 5.0 as the high­est pos­si­ble score.

•  The high­est honor is pre­sented to Bozard Ford Lin­coln of St. Augus­tine, Florida as over­all 2014 Dealer of the Year.  A family-owned and oper­ated deal­er­ship since 1949, this excep­tional dealer received 982 reviews and earned a twelve-month aver­age Pow­er­Score™ of 4.89 out of 5.0 in 2013.

•  Cap­i­tal GMC Buick Cadil­lac of Regina, Saskatchewan is awarded as the top 2014 Cana­dian Dealer of the Year.  With an impres­sive 699 reviews in 2013, the deal­er­ship pro­duced a twelve-month aver­age Pow­er­Score of 4.80, the high­est score of all Cana­dian dealers.

“We con­grat­u­late all 2014 Dealer of the Year win­ners,” said Chip Grueter, founder and chief tech­nol­ogy archi­tect of Deal­er­Rater.  “With the ever-growing sig­nif­i­cance of deal­er­ship reviews in the car-buying process, this year’s win­ning deal­er­ships will be able to bet­ter dif­fer­en­ti­ate them­selves for com­pet­i­tive gain over other deal­ers across North America.”

The com­plete list of win­ners is avail­able on DealerRater.com.






Dealer Resources 
Autobytel
Looking for the Best Leads in the business?
DealerRater.com
Helping dealers manage their reputation.
OneCommand
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.




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